Bryce G. Hoffman - Red Teaming - Little, Brown Book Group

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    • ISBN:9781405537094
    • Publication date:16 May 2017
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    • ISBN:9780349415499
    • Publication date:16 May 2017

Red Teaming

Transform Your Business by Thinking Like the Enemy

By Bryce G. Hoffman

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The game-changing approach to strategy and planning that will keep your business ahead of the competition

The game-changing approach to strategy and planning that will keep your business ahead of the competition

Today, most - if not all - established corporations live with the gnawing fear that there is another Uber out there just waiting to disrupt their industry. Red Teaming is the cure for this anxiety.

The ingenious and counterintuitive practice of Red Teaming has its origins in the military. It involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world.

In the first major book to reveal the business applications of Red Teaming, Hoffman shows how the most innovative and disruptive companies, from Amazon and Google to Ford and Toyota, already employ some of these techniques. He also shows how many high-profile business failures could easily have been averted by using these approaches. Most importantly, he teaches leaders how to make Red Teaming part of their own planning process, laying the foundation for a movement that will change the way we do business.

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  • ISBN: 9780349410425
  • Publication date: 16 May 2017
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  • Imprint: Piatkus
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