American Icon was one of the most significant business books ever written and Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW!
Red Teaming has sparked so many creative ideas that are directly helping our Dale Carnegie business right now. I'm grateful to Bryce for writing this book and sharing these key learnings!
Hoffman's latest book draws on cognitive psychology to dissect how businesses can avoid blind spots when making major decisions. Taking inspiration from the decision-making processes at the likes of Amazon, Google and Ford, it's a great bit of homework.
Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world
Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today. Hoffman describes the methods plus the stories that make them come to life