Steven S. Hoffman - Make Elephants Fly - Little, Brown Book Group

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats

Make Elephants Fly

The Process of Radical Innovation

By Steven S. Hoffman

  • Paperback
  • £13.99

Drawing on examples of the hottest innovators in Silicon Valley, this step-by-step guide will show you how to develop, test and launch your impossibly big idea to success.

'Essential reading for business leaders and aspiring entrepreneurs' Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google

'This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work' Tim Draper, founder of DFJ

Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.

In today's world, everyone needs to innovate to stay competitive. It doesn't matter if you're a startup founder, corporate executive, small business owner, freelancer, or professional: There's a technology out there that's going to upend your industry. And if you aren't able to harness it to your advantage, someone else will. Innovation is no longer an option - it's the price of admission into the business world.

Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:

*How startups come up with breakthrough products and services.
*How to structure innovation teams.
*The best ways to identify and vet new ideas.
*What it takes to foster a culture of innovation.
*How to establish a process of innovation throughout your organization.

By the time you've digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Biographical Notes

Steven Hoffman is the Captain and CEO of Founders Space, where he has educated and trained hundreds of startup founders and corporate executives in the art of innovation. Founders Space works with entrepreneurs, corporate executives, and investors in 22 countries to create innovations that rock the world! It was ranked a Top 10 Incubator in Inc. and the #1 Accelerator for startups coming to Silicon Valley from overseas in Forbes. Always innovating, Hoffman has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, mobile studio head, computer engineer, filmmaker, Hollywood TV exec, published author, coder, game designer, manga rewriter, animator and voice actor.

  • Other details

  • ISBN: 9780349418834
  • Publication date: 14 Nov 2017
  • Page count: 320
  • Imprint: Piatkus
Hoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs — Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google
This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work — Tim Draper, founder of DFJ
As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation — Gil Penchina, Partner at IDG Ventures
With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success — Howard Hartenbaum, General Partner at August Capital
Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. . . It's like having Hoffman whispering in your ear at critical decision moments — Carol Sands, Founder of The Angels' Forum and The Halo Fund
Hoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley — Jerry Kaplan, Author of Artificial Intelligence: What Everyone Needs to Know, and founder of GO Corporation
Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns! — Andrew Romans, Author of The Entrepreneurial Bible to Venture Capital and founder of Rubicon Venture Capital
Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom — Rocky Chan, Partner at Mind Fund
Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift off — Jon Littman, Co-author of The Ten Faces of Innovation and founder of SmartUp.life
Every entrepreneur must read this book before embarking on his journey — Kim Nguyen, Berkeley Angel Network, South Bay Angels
Hoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly — Guillaume de Dorlodot, founder and CEO of Startup Basecamp
Hoffman's Make Elephants Fly shows you the most effective ways to make the impossible possible — Toshitada Nagumo, CEO of Fenox Venture Capital
Piatkus

The Million Dollar Blog

Natasha Courtenay-Smith
Authors:
Natasha Courtenay-Smith

In a world where everyone wants to blog and blog posts are ubiquitous, how do you stand out? How do you blog your way from nobody to somebody?How do you make money blogging, how do you start your own blogging business, and how do you, as a business owner, use content to build your brand and drive your success? What do the world's most successful bloggers know that you don't know (yet)? No matter who are you - a mum at home, a budding fashion blogger, a lifestyle blogger, a food blogger, a big business owner or a small business owner - The Million Dollar Blog is about blogging the smart way. It is the ultimate guide to:*Starting a successful blog*Blog writing*How to monetise your blog*How to develop a personal brand that grows your blog*How to blog for business*How to write*How take your existing blog to the next levelThrough a combination of practical advice and interviews with some of the world's most famous and successful bloggers, vloggers and content strategists, including Seth Godin, Lily Pebbles, Grant Cardone and Madeleine Shaw and dozens more, entrepreneur and digital strategist Natasha Courtenay Smith shows you how to build a blog that will increase your profile, create new opportunities, earn money and change your life.

PublicAffairs

Quirky

Melissa A Schilling
Authors:
Melissa A Schilling

From historical figures such as Marie Curie to contemporaries such as Steve Jobs, a handful of innovators have changed the world. What made them so spectacularly inventive? Melissa A. Schilling, one of the world's leading experts on innovation, looks at the lives of seven creative geniuses--Albert Einstein, Benjamin Franklin, Elon Musk, Dean Kamen, Nicola Tesla, Curie, and Jobs--to identify the traits and quirks that led them to become breakthrough innovators.Though all innovators possess incredible intellect, intellect alone does not create a serial innovator. There are other very strong commonalities: for instance, nearly all exhibit very high levels of social detachment. They all have extreme, almost maniacal, faith in their ability to overcome obstacles. And they have a passionate idealism that pushes them to work with intensity even in the face of criticism or failure. These individual traits would be unlikely to work in isolation--being unconventional without having high levels of confidence and direction, for example, might result in rebellious behavior that does not lead to meaningful innovation.Schilling reveals the science behind the convergence of traits that increases the likelihood of success, and shows us how to nurture and facilitate breakthrough innovation in our own lives.

Robinson

The Festival Organiser's Bible

Judith Spelman
Authors:
Judith Spelman

This book applies to all festivals - literary, music, folk, jazz, food, arts - big and small. It explains how to get a festival started, using local features, team-building, grants, sponsorship, networking and putting together a balanced programme. There are 340 literary festivals and almost 400 music festivals in the UK each year, with many smaller local festivals organised by towns and villages. From the Bridport Hat Festival to Glastonbury Festival, the organisers faced the same initial decisions when they began and this book explains how they dealt with them.· Recognising the resources· Initial funding· Choosing the right venues· Creating a budget · Booking speakers, musicians and stallholders· Contracts and artistes information sheets· Running a marketing and publicity campaign· Ticket distribution· The value of social media

PublicAffairs

The Right and Wrong Stuff

Carter Cast
Authors:
Carter Cast

Nearly a quarter century ago Carter Cast seemed to have it all together: he had a first-class education, an all-American athletic career, and was a very bright and energetic rising star on the fast track at a Fortune 100 company, PepsiCo. But blissfully unaware of how negative perceptions were shaped, he was stunned when called into his boss's office, and told he was "unpromotable" because he was "obstinate," "resistant," and "insubordinate."Baffled, scared, and embarrassed, that defining moment led to Cast's years-long effort to try to understand why he came so close to going off track, discovering that what he saw as idiosyncratic was actually widespread. His research shows that 98 percent of people have at least one derailment risk factor and that half to two-thirds actually go off the rails. More often than not, people get fired, demoted, or plateau not because they lack the "right stuff," but because they let the "wrong stuff" act out. Derailment often afflicts talented people who are either unaware of a debilitating weakness or an interpersonal blind spot, or are arrogant enough to believe that feedback doesn't apply to them. Cast's experiences and research led to five defining archetypes-Captain Fantastic, the One-Trick Pony, the Solo Flyer, Version 1.0, and the Whirling Dervish-that express traits that cut across gender and every level of seniority and that play out everywhere, from big corporations to small law firms, from education institutions to raw start-ups. He shows how these archetypes fail and succeed, and how to recognize blind spots that can lead to downfall. He provides ways to improve self-understanding--digging into topics like values, needs and motives-and provides the reader with new ways to take charge of his or her career

Center Street

Cowgirl Power

Gay Gaddis
Authors:
Gay Gaddis
Hachette Audio

Simplify

Richard Koch, Greg Lockwood
Authors:
Richard Koch, Greg Lockwood

For the past forty years, Richard Koch has worked to uncover simple and elegant principles which govern business success. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably apply it to generate extraordinary results.Working with venture capitalist Greg Lockwood and supported by specially commissioned research from OC&C Strategy Consultants, Koch has now found one elemental principle that unites extraordinarily valuable companies: simplifying. Some firms simplify on price - consider budget flights stripped of all extras that still take you from A to B - creating new, huge mass markets for their wares. Others, such as Apple, simplify their proposition, bringing a beautifully easy-to-se product or service to a large premium market.How can your business become a simplifier? With case studies of some of the most famous firms of the last hundred years, from finance to fast food, this enlightening book shows how to analyse any company's potential to simplify, and enrich the world.

Center Street

The Power of Significance

John C. Maxwell
Authors:
John C. Maxwell

We all have a longing to be significant, to make a contribution, to be a part of something noble and purposeful. But many people wrongly believe that they have to have an amazing idea, be a certain age, have a lot of money, or be powerful or famous to make a real difference. In HOW SIGNIFICANT PEOPLE LIVE, Maxwell will teach readers how to take the first steps towards living a life that matters. Drawing on his personal experience, John Maxwell will give you practical guidance and motivation to get started on your personal path to significance. Learn how to start small but believe big, find your why, and live every day as if it matters--because it does!

Center Street

Slam-Dunk Success

Byron Scott, Charles Norris, Jon Warech
Authors:
Byron Scott, Charles Norris, Jon Warech

Charles Norris and Byron Scott have seen it all during their years in the boardroom and on the court. Scott has played alongside the likes of Magic Johnson, Kareem Abdul-Jabbar, and James Worthy, and coached stars such as Kobe Bryant, Chris Paul, and Kyrie Irving. Norris traveled the world through his years in the bottled water and consumer food product industries, led an employee base of 2,500+ people, restructured companies from the ground up, and battled executives on behalf of the blue-collar worker. In each of their respective fields, Scott and Norris have corralled egos, led from every position, created chemistry, and survived the many highs and lows to get to where they are today.In SLAM-DUNK SUCCESS, Scott and Norris share their epiphany that there is only one set of rules to success in life. If you want to be an NBA champion or an all-star in the boardroom, you will likely live by the same core values. The authors divulge their secrets to success in SLAM-DUNK SUCCESS, from leadership tactics to handling tough decisions to confidence building and motivation - they provide a game plan for life based on their individual, yet similar experiences.SLAM-DUNK SUCCESS brings together two very different worlds and shows that the concepts behind solid leadership are the same in any arena. Life isn't about small victories, it's about figuring out what's blocking you from greatness and finding a way to be a champion. This book is Byron Scott and Charles Norris' way of asking, "How can we help?"

Robinson

Management Starts With You

Alan Hester
Authors:
Alan Hester

Management Starts With You is a wise, honest and practical guide to success in this challenging but fascinating role.Among many powerful insights we learn that:. Before we can successfully manage others we first need to manage ourselves.· Most of us do not naturally know how to manage, but we can learn.· Life as a manager is easier when we stop thinking about the effect of our actions on ourselves and think instead about their effect on others.· People don't want to be managed, but they absolutely need the security of being led.· Being respected is much more important than being liked!· Traditional time management techniques don't work for managers, so we need to rethink our approach to this most precious of all resources.· What we focus on we get more of; so we need to focus on the right things.

Grand Central Publishing

Mastering Civility

Christine Porath
Authors:
Christine Porath
Hachette Audio US

Rich Dad Advisors: Tap Into Greatness

Sarah Singer-Nourie
Authors:
Sarah Singer-Nourie

At some point, every single one of us has reached a point of frustration. A situation where we knew that we were having impact that was far less than what we were capable of. Large organizations are filled with smart people who have great ideas. Unfortunately, most of these people find themselves stymied in their ability to bring people to their full potential and ideas to fruitionIt doesn't have to be that way.In Tap Into Greatness, noted performance coach and educator Sarah Singer-Nourie reveals the key truths of having outsized impact, influence and power. It turns out that most of us aren't leading. We're simply managing. We're getting things done, but we're not inspiring others to excel beyond what's expected. Great leaders know better. They know leadership isn't magic. It's not just something you're born with. Leadership is learnable.In this engaging and hands-on book, Singer-Nourie provides tools that have been developed over the last twenty years in her work with leaders and teams in corporate America, Silicon Valley startups, schools and non-profit organizations. The methodology is based on how people actually learn, rather than how most of us were taught in school. It leverages the insights of human motivation and the latest research in neuroscience to give leaders a roadmap for having impact.Listeners who put the tools of Tap Into Greatness into practice have immediate and often surprising results. They find themselves able to influence colleagues who were previously unmoved. They're able to inspire teammates to go above and beyond the call of duty. And they create teams that make better decisions even when the leader isn't in the room.

Piatkus

Play Bigger

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Authors:
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Center Street

What Successful People Know about Leadership

John C. Maxwell
Authors:
John C. Maxwell

John Maxwell, America's #1 leadership authority, has mastered the art of asking questions, using them to learn and grow, connect with people, challenge himself, improve his team, and develop better ideas. In this compact derivative of Good Leaders Ask Great Questions, he gives detailed answers to the most popular and intriguing questions posed to him by people at all stages of their careers. Whether readers are seasoned leaders or wanting to take their first steps into leadership, this small volume will be a big help in providing applicable advice to improve their professional lives.

Piatkus

The Golden Rules

Bob Bowman
Authors:
Bob Bowman

Since 2004 no Olympic athlete has received more international exposure than Michael Phelps. And by his side throughout this period has been his coach, Bob Bowman. The two men met when Phelps was just 11 years old. Bowman sensed that the kid had talent - lots of it - but he also knew that raw ability would take Phelps only so far. He would need a plan; a roadmap for success. Now, for the first time, Bowman reveals the philosophy that governs his approach to coaching both Phelps and other Olympic-calibre athletes, and provides a revealing look at what it takes to achieve greatness. His 10-step method consists of golden rules that anyone can apply to reach their goals in the personal or professional sphere.Writing in a candid and heartfelt style that is illuminated by spirited anecdotes from over the years coaching a very diverse group of athletes, Bowman will teach you how to get gold out of everyday by setting goals and getting motivated to achieve them. By following The Golden Rules, you will learn to visualise your goals, and that above all else, dedication to your training, your job or any area you are seeking to triumph in is paramount for success.

Piatkus

Rock Your Presentation

Nigel Barlow
Authors:
Nigel Barlow
Piatkus

My Warren Buffett Bible

Robert L. Bloch
Authors:
Robert L. Bloch

The 'Sage of Omaha', Warren Buffett, is well-known for his simple but invaluable principles regarding investing and finances, and countless businessmen and people looking to be smarter with their money have turned to Buffett for his advice. One of those people is Robert Bloch, son of the cofounder of the tax preparation company H&R Block. My Warren Buffett Bible contains nearly three hundred quotes that Bloch has personally found to be indispensable to financial success. With the written blessing of Buffett himself, Bloch has selected the best of Buffett, wisdom that will guide you to becoming the most disciplined and rational long-term investor you can be.

Piatkus

Deep Work

Cal Newport
Authors:
Cal Newport
Robinson

Wake Up and Sell More Coffee

John Richardson, Hugh Gilmartin
Authors:
John Richardson, Hugh Gilmartin
Robinson

The Only Book You Will Ever Need on Branding

Michiel Maandag, Liisa Puolakka
Authors:
Michiel Maandag, Liisa Puolakka

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

Piatkus

How to Build a Billion Dollar App

George Berkowski
Authors:
George Berkowski

THE ULTIMATE GUIDE TO BUILDING AN APP-BASED BUSINESS - NOW REVISED AND UPDATED FOR 2017'A must read for anyone who wants to start a mobile app business' Riccardo Zacconi, founder and CEO King Digital (maker of Candy Crush Saga) 'A fascinating deep dive into the world of billion-dollar apps. Essential reading for anyone trying to build the next must-have app' Michael Acton Smith, Founder and CEO, Mind Candy Apps have changed the way we communicate, shop, play, interact and travel and their phenomenal popularity has presented possibly the biggest business opportunity in history.In How to Build a Billion Dollar App, serial tech entrepreneur George Berkowski gives you exclusive access to the secrets behind the success of the select group of apps that have achieved billion-dollar success.Berkowski draws exclusively on the inside stories of the billion-dollar app club members, including Instagram, Whatsapp, Snapchat, Candy Crush and Uber to provide all the information you need to create your own spectacularly successful mobile business. He guides you through each step, from an idea scribbled on the back of an envelope, through to finding a cofounder, building a team, attracting (and keeping) millions of users, all the way through to juggling the pressures of being CEO of a billion-dollar company (and still staying ahead of the competition).If you've ever dreamed of quitting your nine to five job to launch your own company, you're a gifted developer, seasoned entrepreneur or just intrigued by mobile technology, How to Build a Billion Dollar App will show you what it really takes to create your own billion-dollar, mobile business.