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Make Elephants Fly

CMI Management Book of the Year Award, Innovation and Entrepreneurship category, 2019

ebook / ISBN-13: 9780349418810

Price: £13.99

ON SALE: 14th November 2017

Genre: Economics, Finance, Business & Management

WINNER OF THE INNOVATION AND ENTREPRENEURSHIP AWARD, 2019 CMI BUSINESS BOOK AWARDS

Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.

In today’s world, everyone needs to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer, or professional: There’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option – it’s the price of admission into the business world.

Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:

*How startups come up with breakthrough products and services.
*How to structure innovation teams.
*The best ways to identify and vet new ideas.
*What it takes to foster a culture of innovation.
*How to establish a process of innovation throughout your organization.

By the time you’ve digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

Reviews

This is a comprehensive, very readable book that examines both "tiny changes" as well as radical innovations - hence the intriguing title. It is full of practical ideas, tools, guidance, advice and insight, offering something to every manager and leader. I will definitely make use of this winning book
Philip Crisp, CMgr FCMI CMC FIC, Founding Director, Development Professionals Ltd