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Make Elephants Fly

CMI Management Book of the Year Award, Innovation and Entrepreneurship category, 2019

Paperback / ISBN-13: 9780349418834

Price: £13.99

ON SALE: 14th November 2017

Genre: Economics, Finance, Business & Management

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Drawing on case studies from the most innovative startups in Silicon Valley, this step-by-step guide will show you how to develop, validate, and bring your impossibly big ideas to life.

In today’s world, everyone needs to innovate to stay competitive. It doesn’t matter if you’re a startup founder, corporate executive, small business owner, freelancer, or professional: There’s a technology out there that’s going to upend your industry. And if you aren’t able to harness it to your advantage, someone else will. Innovation is no longer an option – it’s the price of admission into the business world.

Make Elephants Fly willhelp you implement the same methodologies and processes as the most innovative startups in Silicon Valley. It will show you:

*How startups come up with breakthrough products and services.
*How to structure innovation teams.
*The best ways to identify and vet new ideas.
*What it takes to foster a culture of innovation.
*How to establish a process of innovation throughout your organization.

By the time you’ve digested this book, you will have the tools needed to take your impossibly big idea and make it fly!

What's Inside

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This is a must-read for anyone who wants to imagine what it is like to have all the brains in Hoffman's enterprise innovating while they work
Tim Draper, founder of DFJ
Hoffman's Make Elephants Fly shows you the most effective ways to make the impossible possible
Toshitada Nagumo, CEO of Fenox Venture Capital
As an experienced entrepreneur and coach of many startups, Hoffman provides a roadmap and set of tools that can help both entrepreneurs and executives master the art of innovation
Gil Penchina, Partner at IDG Ventures
This is a comprehensive, very readable book that examines both "tiny changes" as well as radical innovations - hence the intriguing title. It is full of practical ideas, tools, guidance, advice and insight, offering something to every manager and leader. I will definitely make use of this winning book
Philip Crisp, CMgr FCMI CMC FIC, Founding Director, Development Professionals Ltd
Hoffman's book breaks new ground, teaching entrepreneurs, corporate executives, and anyone with a business how to innovate like successful startups in Silicon Valley
Jerry Kaplan, Author of <i>Artificial Intelligence: What Everyone Needs to Know</i>, and founder of GO Corporation
Every entrepreneur must read this book before embarking on his journey
Kim Nguyen, Berkeley Angel Network, South Bay Angels
With so much going against you as an entrepreneur, prep for the adventure by first reading Hoffman's Make Elephants Fly to gain key insights and increase your chances of success
Howard Hartenbaum, General Partner at August Capital
Hoffman is one of the few real deals out there, who is surprisingly generous enough to share his wealth of wisdom
Rocky Chan, Partner at Mind Fund
Hoffman's Make Elephants Fly takes complicated concepts and makes them easy to use. . . It's like having Hoffman whispering in your ear at critical decision moments
Carol Sands, Founder of The Angels' Forum and The Halo Fund
Hoffman's Silicon Valley experience will give you all the necessary tools to successfully grasp the innovation mindset required to launch your startup and make it fly
Guillaume de Dorlodot, founder and CEO of Startup Basecamp
Hoffman's insights come from many years working with startups in Silicon Valley and around the world. It's essential reading for business leaders and aspiring entrepreneurs
Matthew Stepka, Angel Investor and former VP of Business Ops and Special Projects at Google
Anyone who wants to look around the bend should grab his book to avoid the failures of the past and best plan how to lift off
Jon Littman, Co-author of <i>The Ten Faces of Innovation</i> and founder of SmartUp.life
Hoffman reveals the black arts of how Silicon Valley startups innovate. An investment in this book will pay a thousand returns!
Andrew Romans, Author of <i>The Entrepreneurial Bible to Venture Capital</i> and founder of Rubicon Venture Capital