‘The reasonable man adapts himself to the world: the unreasonable man persists in trying to adapt the world to himself. Therefore all progress depends upon the unreasonable man.’ — George Bernard Shaw, Man and Superman Everyone’s story is different. Yet beneath the blur of local circumstances and personal idiosyncrasies, there is a hidden map charting the path to fantastic outcomes. In How To Be Unreasonably Successful, bestselling author Richard Koch exposes nine key attitudes, strategies and experiences that lead to remarkable and often apparently fortuitous achievement.
Based on nineteen deeply researched case histories – from Madonna to Steve Jobs and Walt Disney to Margaret Thatcher – Koch shows how these hugely influential figures navigated the path, and reveals the nine landmarks they ‘visited’ on their way to unreasonable success.
In each chapter, Koch will describe the key ingredient for success – from self-belief and honing a signature skill to blazing your own trail and distorting reality – and how his illustrious cast of characters came to utilise it on their own path to greatness. He explains how the reader can learn from his own experiences, as well as that of figures as varied as Jeff Bezos, Madonna, Steve Jobs and Helena Rubinstein. Each chapter features interactive charts and diagrams that will help the reader chart their way along the map.
It is time to unfurl the map of success and begin your journey to a new future.