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Bootstrap Your Life

Business Book Awards, Start Up Scale Up category, 2022

Paperback / ISBN-13: 9780349429199

Price: £14.99

ON SALE: 19th August 2021

Genre: Economics, Finance, Business & Management

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An inspiring, rags-to-riches guide to achieving success in life and business by the founder of Myprotein®.

How did a working-class 23-year-old, who left school with almost no qualifications, launch a business with just a £500 overdraft and turn it into more than £350 million? In Bootstrap Your Life, Oliver Cookson shares how he was able to build Europe’s number one online brand using nothing more than his own limited resources and the right mindset.

Self-sufficient and self-taught, Oliver always had an eye for opportunities and pursued them obsessively. His breakthrough came when he combined his passion for health and fitness with his skills as a web developer. By embracing a disruptive, agile approach to business, offering unparalleled choice, and identifying trends ahead of the competition, Oliver was able to grow Myprotein® rapidly into a top international, award-winning brand.

In Bootstrap Your Life, Oliver doesn’t just share his journey but uses simple language to break down every aspect of his thinking, providing a thorough step-by-step guide on how to think like an entrepreneur. His approach to marketing, innovation, strategy, leadership and other key elements are explained in great detail using memorable analogies that anyone can relate to.

Oliver explains how bootstrapping his life catapulted him from an ordinary life in the suburbs of Greater Manchester to being included in the Sunday Times Rich List with a personal net worth of over a third of a billion pounds. His message is clear: bootstrap your life!

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A remarkable story, full of great learnings. Bootstrap Your Life is a powerful and insightful story of how a British entrepreneur built an online business in 7 years to a £350 million valuation from zero. Oliver shares plenty of business war stories, insights and personal anecdotes on how he bootstrapped an amazing business into something that changed his and his customers' lives forever. I love how he highlights the skills he developed along the way and continued to maintain a sense of curiosity throughout the ups and downs of business life. A must-read for all entrepreneurs.
Ash Ali, bestselling author of <i>The Unfair Advantage</i>