This is a book for anyone who has to market their expertise, and there are more of us out there than you might think–lawyers, consultants, marketers, and accountants, but also photographers, Brazilian jiu-jitsu instructors, graphic designers, chiropractors, and book editors. If you’re good at doing something, and if you need to connect with paying clients in order to keep doing it, this book will teach you how to sell yourself without selling your soul.
In The Snowball System, Mo Bunnell offers powerful and proven tools for business development. Whether you are gregarious or introverted, whether you are a part of a small consulting practice or a multinational company, Bunnell’s system is effective and practical, and easily adapted into your day-to- day work. Elements include: Protemoi Tool: From the Greek word meaning “first among equals,” this tool helps you highlight and prioritize relationships that matter most to your business.Opportunity List: Use this list to methodically move potential projects forward, incrementally, based on a clear understanding of the phases of the buying process. Give To Gets: This is a systematic approach to using giving as an effective business development tool that actually advances the buying process. With The Snowball System, you will not only succeed at growing your business, you’ll learn to enjoy doing the activities that drive that growth. You’ll be happier, and so will your clients.