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The Great Plant-Based Con

Hardcover / ISBN-13: 9781408717448

Price: £25

ON SALE: 9th June 2022

Genre: Health & Personal Development

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Plant-based is best for health, go vegan to help save the planet, eat less meat… Almost every day we are bombarded with the seemingly incontrovertible message that we must reduce our consumption of meat and dairy – or eliminate them from our diets altogether.

But what if the pervasive message that the plant-based diet will improve our health and save the planet is misleading – or even false? What if removing animal foods from our diet is a serious threat to human health, and a red herring in the fight against climate change.

In THE GREAT PLANT-BASED CON, Jayne Buxton demonstrates that each of these ‘what-ifs’ is, in fact, a reality. Drawing on the work of numerous health experts and researchers, she uncovers how the separate efforts of a constellation of individuals, companies and organisations are leading us down a dietary road that will have severe repercussions for our health and wellbeing, and for the future of the planet.

THE GREAT PLANT-BASED CON is neither anti-plant nor anti-vegan – it is a call for us to take an honest look at the facts about human diets and their effect on the environment. Shocking and eye-opening, this book outlines everything you need to know to make more informed decisions about the food you choose to eat.

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How I have waited for this book! A much needed, fact-packed, lucidly argued demolition of pervasive, endlessly recycled, anti-animal source food propaganda, and a very welcome, closely argued, well-reasoned defence of our traditional omnivore diet
Joanna Blythman
THE GREAT PLANT-BASED CON is absolutely exceptional. When you've read works of Gary Taubes and Nina Teicholz, you'll need to add this to your essential reading list. I was ignorant of so much that is so elegantly explained
Professor Tim Noakes
A calm, incisive dissection of veganism's salvationist claim to protect human health and the planet
John Lewis-Stempel, Country Life
THE GREAT PLANT-BASED CON is persuasive, entertaining and well researched ... the book will help to alleviate the guilt many of us feel about our diets
Louise Eccles, Sunday Times
[A] forensic examination of the evidence ... Buxton is brilliant at reminding us of some basic statistical truths, ones that are usually forgotten these days ... It's refreshing to read a book which recognises that life is complicated
Mark Mason, Daily Mail, Book of the Week