Having spent his journalistic career working in a newsroom, being inundated with press releases full with dodgy statistics, Reuben has learned all the ways in which numbers can tell a misleading story. In this delightful book, full of unique insights from personal experience, he warns us of the phrases to look out for, and all the questions to ask about shabby surveys and dubious economic forecasts - there's also a great chapter on how to interpret big numbers. And he advises that we all ask the big question - is this number reasonably likely to be true?
A refreshingly clear and engaging guide to the statistical claims all around us
Fascinating . . . timely . . . a lovely humorous undercurrent to it all
Statistics can clarify or confuse. That's why you need to read this book