Related to: 'Fortune Makers'

Piatkus

Simplify

Richard Koch, Greg Lockwood
Authors:
Richard Koch, Greg Lockwood
Piatkus

Unscaled

Hemant Taneja
Authors:
Hemant Taneja

Throughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale.But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations.In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization.The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.

Piatkus

Red Teaming

Bryce G. Hoffman
Authors:
Bryce G. Hoffman
Piatkus

The Kim Kardashian Principle

Jeetendr Sehdev
Authors:
Jeetendr Sehdev

THE INSTANT NEW YORK TIMES BESTSELLERHow do social media stars generate such obsession - even more than the Hollywood A-list? And what can they teach us about making our own ideas, products and services break through? The world's leading authority on celebrity branding, Jeetendr Sehdev, tackles these questions head on. Sehdev shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity with audiences that traditional marketing tactics just can't touch. The Kim Kardashian Principle reveals the people, products and brands that do it best - from YouTube sensations like Pew Die Pie to taxi-hailing app Uber - and proves why the old strategies aren't working. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.The Kim Kardashian Principle is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Little, Brown

Sensemaking

Christian Madsbjerg
Authors:
Christian Madsbjerg
PublicAffairs

Will College Pay Off?

Peter Cappelli
Authors:
Peter Cappelli

The decision of whether to go to college, or where, is hampered by poor information and inadequate understanding of the financial risk involved.Adding to the confusion, the same degree can cost dramatically different amounts for different people. A barrage of advertising offers new degrees designed to lead to specific jobs, but we see no information on whether graduates ever get those jobs. Mix in a frenzied applications process, and pressure from politicians for relevant" programs, and there is an urgent need to separate myth from reality.Peter Cappelli, an acclaimed expert in employment trends, the workforce, and education, provides hard evidence that counters conventional wisdom and helps us make cost-effective choices. Among the issues Cappelli analyzes are:What is the real link between a college degree and a job that enables you to pay off the cost of college, especially in a market that is in constant change?Why it may be a mistake to pursue degrees that will land you the hottest jobs because what is hot today is unlikely to be so by the time you graduate.Why the most expensive colleges may actually be the cheapest because of their ability to graduate students on time.How parents and students can find out what different colleges actually deliver to students and whether it is something that employers really want.College is the biggest expense for many families, larger even than the cost of the family home, and one that can bankrupt students and their parents if it works out poorly. Peter Cappelli offers vital insight for parents and students to make decisions that both make sense financially and provide the foundation that will help students make their way in the world.

PublicAffairs

Treasury's War

Juan Zarate
Authors:
Juan Zarate

Finalist for the 2015 William E. Colby AwardFor more than a decade, America has been waging a new kind of war against the financial networks of rogue regimes, proliferators, terrorist groups, and criminal syndicates. Juan Zarate, a chief architect of modern financial warfare and a former senior Treasury and White House official, pulls back the curtain on this shadowy world. In this gripping story, he explains in unprecedented detail how a small, dedicated group of officials redefined the Treasury's role and used its unique powers, relationships, and reputation to apply financial pressure against America's enemies.This group unleashed a new brand of financial power,one that leveraged the private sector and banks directly to isolate rogues from the international financial system. By harnessing the forces of globalization and the centrality of the American market and dollar, Treasury developed a new way of undermining America's foes. Treasury and its tools soon became, and remain, critical in the most vital geopolitical challenges facing the United States, including terrorism, nuclear proliferation, and the regimes in Iran, North Korea, and Syria.This book is the definitive account, by an unparalleled expert, of how financial warfare has taken pride of place in American foreign policy and how America's competitors and enemies are now learning to use this type of power themselves. This is the unique story of the United States' financial war campaigns and the contours and uses of financial power, and of the warfare to come.

Piatkus

The Business Romantic

Tim Leberecht
Authors:
Tim Leberecht

Top 10 Motivational Books of 2015 - Inc.comTop 10 Creative Leadership Books of 2015 - ForbesAgainst the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism.The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others.The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

PublicAffairs

Latino America

Gary M. Segura, Matt Barreto
Authors:
Gary M. Segura, Matt Barreto

Sometime in April 2014, somewhere in a hospital in California, a Latino child tipped the demographic scales as Latinos displaced non-Hispanic whites as the largest racial/ethnic group in the state. So, one-hundred-sixty-six years after the Treaty of Guadalupe Hidalgo brought the Mexican province of Alta California into the United States, Latinos once again became the largest population in the state. Surprised? Texas will make the same transition sometime before 2020.When that happens, America's two most populous states, carrying the largest number of Electoral College votes, will be Latino. New Mexico is already there. New York, Florida, Arizona, and Nevada are shifting rapidly. Latino populations since 2000 have doubled in Alabama, Arkansas, Georgia, and South Dakota. The US is undergoing a substantial and irreversible shift in its identity.So, too, are the Latinos who make up these populations. Matt Barreto and Gary M. Segura are the country's preeminent experts in the shape, disposition, and mood of Latino America. They show the extent to which Latinos have already transformed the US politically and socially, and how Latino Americans are the most buoyant and dynamic ethnic and racial group, often in quite counterintuitive ways. Latinos' optimism, strength of family, belief in the constructive role of government, and resilience have the imminent potential to reshape the political and partisan landscape for a generation and drive the outcome of elections as soon as 2016.

How To Books

Write Your Own Business Plan

Paul Hetherington
Authors:
Paul Hetherington
How To Books

Doing Business In The New Iraq

Donna Marsh
Authors:
Donna Marsh
How To Books

How To Franchise Your Business 2nd Edition

Brian Duckett, Paul Monaghan
Authors:
Brian Duckett, Paul Monaghan

Learn how to effectively expand your business system and reap the benefits of growthIf you have a proven business system and are wishing to expand, franchising is a strong option. It provides a quick route to growth and uses other people's money and enthusiasm to open individual offices, shops, restaurants, salons, surgeries, units, van rounds, or service centres. This book provides practical advice on how franchising works from two authors with years of experience. As well as being for potential franchisors, this book is also invaluable to owners of existing branch networks, practising franchisors and their management teams, and candidates for the Diploma in Franchise Management. It will show you how to: - Decide whether your business should and could be franchised - Understand the franchisor/franchisee relationship - Structure the business so it works for both franchisor and franchisee - Prove the concept with pilot operations - Market your franchise and recruit franchisees - Motivate franchisees and monitor their performance - Franchise your business internationally - Prepare your network for sale - or buy an existing franchised networkContents: Acknowledgements; Preface; SECTION I - THE BASICS; 1. Introduction; 2. Business format franchising - a growth option for your business?; 3. The franchised network development plan; 4. The franchisor/franchisee relationship; 5. Pilot operations; 6. Building the franchisor management team; 7. The franchise operations manual; 8. The franchise agreement; 9. International franchising; SECTION 2 - PRACTICAL FRANCHISE; MANAGEMENT; 10. How to market a franchise; 11. How to recruit franchisees; 12. How to get the best results from franchise exhibitions; 13. How to help franchisees prepare and review their business plans; 14. How to write the franchise operations manual; 15. How to develop and deliver a franchise training programme; 16. How to monitor franchisees' performance; 17. How to motivate franchisees; 18. How to get the best from field visits; 19. How to manage franchise unit resales; 20. How to monitor your performance as a franchisor; 21. How to avoid legal problems for you and your franchisees; SECTION 3 - ADVANCED FRANCHISING; 22. Becoming an international franchisor; 23. Becoming a master franchisee; 24. Meeting your international match; 25. Negotiating the international arrangements; 26. Buying or selling an existing franchised network; Appendices; Index

How To Books

Business In A Backpack

Adam Costa, Darcie Connell
Authors:
Adam Costa, Darcie Connell

'The past six weeks have been incredible: we've eaten frogs, drunk beer on the street with locals in Vietnam, ridden a motorcycle through rice fields, explored the ancient ruins of Angkor Wat, and scuba dived the crystal clear waters off several tropical islands. The next six months will be just as interesting and just as much fun.' As incredible as this trip has been for Adam and Darcie, the most incredible part is that they haven't spent a penny on it. In fact, they have actually been making money. This will continue for the rest of their travels, for as long as they want. Adam and Darcie have written this book with the explicit intention of changing your life so that - when you've learnt their strategies -you, too, can start living the life you've always wanted. Adam and Darcie's websites - which they refer to as streamsA" throughout the book - are the reason they are able to live the way they do. They bring in more passive income each month than they spend, which results in copious amounts of free time and a never-ending stream of income to travel with. In this book you will discover: - how to set up your business so that it almost runs on auto pilot. - how you should plan your travels around the world. The book is divided into four parts: 1. Inspiration - a listing and photos of some of the most intriguing destinations around the world, along with photographs to get your imagination running. 2. Education - how to build an online business, from creating a product to accepting payments. 3. Perspiration - step-by-step accounts of three very different online business models to finance your dreams. 4. Embarkation - covers the nuts and bolts of long-term travel abroad.Contents: Arrival: The business in a backpack lifestyle; 1. Inspiration - Free yourself; 2. Education - How to make money anywhere, anytime; 3. Perspiration - Roadmap to success and adventure; 4. Embarkation -You've earned it; Tying it all together; Departure; Glossary; Recommended reading; About the authors; Index.

How To Books

The Middle East Unveiled

Donna Marsh
Authors:
Donna Marsh

Why did Mr Abdul Rahman Hassan seem uncomfortable when I asked him if his Christian name was Abdul?A" Many organisations new to the Middle East become very successful; many more struggle, and some will fail altogether. Often, the difference between a successful organisation and one that fails is that organisation's level of cultural intelligence. Cultural intelligence has never been more important as businesses globalise, especially in parts of the world that are very different to markets in the West. Cultural and social mistakes can cost businesses dearly. Learning how to do business in the Middle East without causing offence is crucial. This book provides cultural and practical business intelligence for all Western business people working throughout the Middle East. It also focuses on issues specifically important to Western businesswomen, as well as for men who might be working with Arab and Muslim women. It can make the difference between success and failure for the reader and his or her organisation.

Basic Books

Investor Capitalism

Michael Useem
Authors:
Michael Useem

A behind-the-scenes look at today's kingmakers: institutional investors. Out of the public eye, a small group of professionals- investment experts who handle other people's monies- are exerting ever-greater control over corporate managers, firing CEOs and pushing through'restructurings' that cost thousands of jobs. Michael Useem's "Investor Capitalism" portrays the quiet, veiled nature of this dance of elephants, and portrays the enormous implications of its results. - John Rekenthaler, Publisher, Morningstar, Inc.

Bryce G. Hoffman

BRYCE G. HOFFMAN, author of the critically acclaimed and bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, is a consultant and speaker who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the business and the military industries. Formerly an award-winning financial journalist who spent twenty-two years covering the global automotive and high-tech and biotech industries for major newspapers in Michigan and California, he launched his international consulting practice in 2014. He writes a regular column on leadership and culture for Forbes.com and appears on television and radio shows in the Unites States and around the world. He and his wife live in Fenton, Michigan.

Greg Lockwood

Greg Lockwood is a partner at venture capital firm Piton Capital. He has a Masters of Management degree from the Kellogg Graduate School of Management, and is the co-author of SUPERCONNECT with Richard Koch.

Hemant Taneja

HEMANT TANEJA is a managing director at General Catalyst, a prominent venture capital firm. Unscaling is the central investment philosophy driving his work with groundbreaking companies such as Stripe, Snap, Airbnb, and Warby Parker. Hemant is the cofounder of Advanced Energy Economy, an organization focused on transforming energy policy in America, and is a board member of Khan Academy, a nonprofit educational organization.Additionally, he serves on the Stanford School ofMedicine Board of Fellows. Hemant teaches a course on AI, entrepreneurship, and society at Stanford University and first published on the unscaling phenomenon in the Harvard Business Review. He holds five degrees from MIT.

Jeetendr Sehdev

Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.

Richard Koch

Richard Koch is a millionaire entrepreneur who has started or turned round a number of successful companies, including Belgo Restaurants, Filofax, Zoffany Hotels and Betfair. He is also the author of 13 highly acclaimed non-fiction books.