Related to: 'Wake Up and Sell More Coffee'

How To Books

The Coffee Boys' Step-by-Step Guide to Setting Up and Managing Your Own Coffee Bar

Hugh Gilmartin, John Richardson
Authors:
Hugh Gilmartin, John Richardson
Robinson

Setting Up & Managing Your Own Coffee Bar

John Richardson, Hugh Gilmartin
Authors:
John Richardson, Hugh Gilmartin

This book is a distillation of their experience of the many dozens of coffee and sandwich businesses they have opened both personally and for clients. It is based on the Great Formula they have created within their own businesses and their consulting practice, which focuses on: PASSION Believe that you will produce the greatest coffee and the greatest sandwich in your area. PRODUCT Create and refine star products that give people the 'reason why' to buy. PEOPLE Attract, train and retain great staff. MARKETING Become a marketer, with examples of great marketing in action. SYSTEMS Create systems so that you don't end up doing everything yourself. MONEY Make a profit or your business won't last. With advice on location, raising finance, and devising a clear marketing plan, this entertaining but highly practical and detailed guide will enable you to open a coffee shop or sandwich bar that actually lasts and makes money. Catch up with the Coffee Boys at www.thecoffeeboys.comContents: About the Authors; Introduction; Part One: The Good and the Bad of the Coffee Shop Industry; Part Two: The Entrepreneur Skills Matrix; Part Three: The Great Formula!; Part Four: The Great Formula Explained; Part Four: Step-by-Step Action Plan; Coffeeboys useful contacts; Index.

Robinson

Wake Up and Smell the Profit

Hugh Gilmartin, John Richardson
Authors:
Hugh Gilmartin, John Richardson

Witty, authoritative, comprehensive and fun, Wake Up and Smell the Profit is the ultimate guide to making more money in your coffee business.In this book you'll find the sharpest insights and the best ideas from two of the UK's top Coffee Business Gurus. Together 'The Coffee Boys' have 40 years' experience in how to make money in the coffee selling business. Whether you operate a single site espresso bar, a Michelin starred restaurant or chain of hotels, there is something in this book for everyone.With 52 motivating tips and suggestions (plus an extra bonus idea for good measure), all you need to do is apply one initiative a week for a year and you could have a much more profitable and easier to manage business within twelve months.With this book you'll be able to:* Make more money and work less* Have happier customers who spend more money* Win more customers without spending a fortune* Enjoy running your business more* Create customers who rave about your business and consequently generate more customers through word of mouthWhat are you waiting for?Contents: Introduction; 1. It's all about the money - the good news; 2. It's all about the money - the bad news; 3. It's all about the money - a little story; 4. Focus on coffee for profit; 5. Great coffee (profits) come from great training; 6. Great coffee sales come from one thing - great taste; 7. It's all about the food; 8. There are three ways and only three ways to grow your business; 9. Be brave about your prices; 10. Know your figures and have a plan - a plan that works for you!; 11. Get accountable and know your figures; 12. Know your food cost for every single item; 13. Know your labour/wage cost and stay accountable; 14. It's your fault - get this and then get it again; 15. A coffee shop is all about people - and people need clear rules; 16. Make sure your employees understand the numbers; 17. Every pound is not equal. A pound earned is worth a lot less than a pound saved; 18. View your coffee business as if you were a customer; 19. View the business every day as if you were an employee; 20. Break the whole selling process down and make it better; 21. Keep your toilets spotless; 22. Treat lunch like a restaurant; 23. Create food stories about your star products and sell, sell, sell; 24. Get crafty with your menu and signage; 25. Watch your language; 26. Say hello; 27. Don't point and watch your body language; 28. Nod your head when asking a customer if they would like something; 29. Thank them; 30. The Granny Rule; 31 Keep the kids occupied; 32. Sell more coffee with cake and more cake with coffee Up selling and cross selling; 33. Sell more cold drinks; 34. Get your customer flow right; 35. Make it easy for the customer to buy; 36. Work out your lifetime customer value; 37. Consider the sizes - carefully; 38. Make it accessible and open. Make it all look great; 39 Use your sign wisely. Spend money and make yourshop look obvious; 40. Get creative with signage; 41. Avoid A"sour faced hagsA"; 42. Make the customers feel you care; 43. Use the list -cheapest marketing you'll ever do; 44. Create a catering side to your business; 45. Post the utility bills; 46. Incentives for saving money and making money; 47. Get creative with your marketing and steal ideas from other industries; 48. Create a A"bibleA"; 49. Beware staff attitudes towards business ownership; 50. Make a big deal of the big days; 51. Think wisely before you open your second shop; 52. Give a bit extra; 53. Work A"onA" the business not A"inA"it; And finally; Thanks; More from The Coffee Boys.

Alan Hester

Alan Hester is a trainer and international author. His first book, Management Starts With You: Gain Confidence and Success as a Leader and Manager, has been translated into Chinese, Arabic and Greek and sold in the US, India, Australia and across Europe. Alan works with individuals and with leaders to increase their confidence, resilience, success and well-being. He formed Alan Hester Associates in 2002, delivering practical, inspirational and interactive workshops to a wide range of people. This book draws on his experiences of working with people recovering from depression and other mental health issues, long-term unemployed adults, people with addiction problems and those who need help to get out of their own way and find a new direction in life.Alan lives with his wife Eunice, the couple's Golden Retriever and their four cats in Reading, Berkshire. They have a son, Michael, and a daughter, Charlotte. He spends his spare time listening to Bob Dylan albums, supporting Reading FC, watching cricket, gardening, reading and, of course, writing. Get Out Of Your Own Way is his second book.To find out more about the author's work or to contact him direct for speaking, training or coaching, please visit www.alanhester.co.uk or email him at alan@alanhester.co.uk.

Aliza Licht

Aliza Licht is the fashion PR executive and former Twitter phenomenon, DKNY PR GIRL. Featured on the front page of the New York Times style section as one of 'America's Next Top Mentors', dubbed the 'Reigning Queen of Social Media' by Women's Wear Daily, and called one of 'Six Women Who Rule the Fashion World' by TIME Style & Design, she is a TEDx speaker and five-time Fashion 2.0 award winner. She lives in New York City with her husband and their two children.

Cal Newport

Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of SO GOOD THEY CAN'T IGNORE YOU and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.

Christopher Barnatt

Christopher Barnatt is Associate Professor of Computing & Future Studies in Nottingham University Business School, and the author of ExplainingComputers.com, ExplainingTheFuture.com and their popular YouTube channels. He has written five previous books on computing and future studies, and lectures and consults widely on cloud computing and Web 2.0. Christopher also appears regularly on TV and the radio. You can follow him in the cloud at twitter.com/ChrisBarnatt.

Fredrik Eklund

Fredrik Eklund has closed over two billion dollars in residential real estate. In 2010, he became Managing Director at Prudential Douglas Elliman, the largest real estate brokerage on the East Coast, alongside his business partner John Gomes. His clients include Cameron Diaz, Justin Timberlake, John Legend and Daniel Craig. He is currently one of three New York City brokers starring in the TV series Million Dollar Listing New York. Fredrik's co-writer Bruce Littlefield is a TV personality, bestselling author of numerous books, including Airstream Living, and co-author of many New York Times bestsellers, including Barbara Corcoran's Use What You've Got.

Geoff Tibballs

Geoff Tibballs is the author of numerous bestselling humour titles.

George Berkowski

George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

Julia Pimsleur

Julia Pimsleur is CEO and Founder of Little Pim, the leading program for introducing young children to a second language at home. It sells internationally in nineteen countries, and has won more than twenty-five awards for its proprietary Entertainment Immersion Method®. Pimsleur is dedicated to helping other female entrepreneurs access growth capital - one of the greatest keys to business success. To this end, she has created the "Double Digit Academy" fundraising boot-camp and the online course "Further. Faster. Funded." Pimsleur has blogged about entrepreneurship for Forbes.com since 2012, and she has been a speaker at Stanford University, Yale University, NYU Stern Business School, and the Yale School of Management. A popular TV guest, she has been featured on TODAY, NBC Weekend Todayand Fox News, and her company has been highlighted in Business Week, Wall Street Journal and The New York Times. She won the 2013 Smart CEO Brava! Award for women entrepreneurs.

Liisa Puolakka

Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia's global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity. She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters.

Michael Bhaskar

Michael Bhaskar is a writer, researcher and digital publisher. He is Co-Founder of Canelo, a new publishing company.Michael has written and talked extensively about the future of media, the creative industries and the economics of technology for newspapers, magazines and blogs. He has been featured in and written for The Guardian, the Financial Times, Wired and the Daily Telegraph, and on BBC 2, BBC Radio 4, NPR and Bloomberg TV amongst others. Michael has a degree in English Literature from the University of Oxford where he won the University Gibbs Prize. He has been a British Council Young Creative Entrepreneur and a Frankfurt Book Fair Fellow. He is also author of The Content Machine and co-editor of the forthcoming Oxford Handbook of Publishing. He can be found on Twitter @michaelbhaskar.

Michiel Maandag

Michiel Maandag is an international brand advisor and coach. He is the founder of monday brand advisory. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.

Natasha Courtenay-Smith

Natasha Courtenay-Smith is an entrepreneur, digital strategist and business mentor. Her clients include celebrities, business owners, thought leaders, health practitioners, experts, and all round ambitious, talented individuals who want to build their brand online and become better known for what they do. Her first book The Million Dollar Blog was published in 2016.

Nigel Barlow

Nigel Barlow has made a successful living for several decades giving thousands of speeches to many of the world's most famous companies: Apple, Danone, GSK, Microsoft, Hewlett Packard and Vodafone are typical clients. He was a founding director of the Tom Peters company in Europe, and currently runs his own company. Until recently he was also an Associate Fellow at Oxford University's Saïd Business School.

Richard Robinson

Richard Robinson is the author of 10 books of popular science including the Science Magic series (Oxford University Press) which was shortlisted for the Aventis Science Prize. He works full-time as a science presenter, and is regularly invited to perform demonstrations around the world at science festivals, universities and schools. He has performed at festivals ranging from the Edinburgh Science Festival to the Korean Science Festival, and lectured at universities ranging from the UK to the Ukraine. He holds a BSc in psychology.Illustrator Kate Charlesworth has drawn regularly for New Scientist and has illustrated a wide variety of publications including The Cartoon History of Time.

Robert L. Bloch

Robert L. Bloch is the program officer of the H&R Block Foundation, and treasurer and director of the Marion and Henry Bloch Family Foundation. His father, Henry Bloch, co-founded H&R Block in 1955. Bloch lives in Kansas, United States.

Simon Hartley

Simon Hartley is a top international sport psychology consultant and performance coach. He helps athletes and business people to get their mental game right. For almost twenty years, Simon has worked with gold medallists, world-record holders, top five world-ranked professional athletes and championship-winning teams. He has worked at the highest level of sport, including spells in Premiership football, Premiership rugby union, First Class County Cricket, Super League, professional golf and tennis, as well as with international teams and Team GB Olympians.

Steven S. Hoffman

Steven Hoffman is the Captain and CEO of Founders Space, where he has educated and trained hundreds of startup founders and corporate executives in the art of innovation. Founders Space works with entrepreneurs, corporate executives, and investors in 22 countries to create innovations that rock the world! It was ranked a Top 10 Incubator in Inc. and the #1 Accelerator for startups coming to Silicon Valley from overseas in Forbes. Always innovating, Hoffman has tried more professions than cats have lives, including serial entrepreneur, venture capitalist, angel investor, mobile studio head, computer engineer, filmmaker, Hollywood TV exec, published author, coder, game designer, manga rewriter, animator and voice actor.