SPHERE shakes up some cocktails with Mixed in Minutes
Nicky Crane, Commissioning Editor at Sphere, Little, Brown Book Group has acquired world rights to Mixed in Minutes: 50 quick & easy cocktails to make at home, by mixologist Dan Whiteside. The deal was done directly with the author and the book will publish in hardback and ebook on 7 October 2021.
In Mixed in Minutes, Dan shares secrets of the trade and shows us how we can make bar-quality, delicious drinks without the need for cocktail-making equipment or any difficult techniques. With over fifty recipes for creating classic and contemporary cocktails, from the espresso martini to the perfect mojito, a frozen margarita to a boozy hot chocolate, anyone can recreate their favourite cocktails at home. Beautifully illustrated with full-colour photography, each cocktail includes recommendations for garnishes and seasonal twists, and is partnered with a carbonated drink or tea, to spritz the drink and halve the alcohol content – a growing trend in the cocktail-making industry and a great alternative to sugary mocktails.
Dan has worked in the drinks industry across the globe for over twenty years, and has developed cocktail menus for large restaurant companies, including Bill’s, where he launched the UK’s first nationwide mindful drinking menu, featuring Kombucha cocktails, CBD and healthy hot drinks. He runs his own consulting business, partners with drinks brands and teaches cocktail-making.
NICKY CRANE, COMMISSIONING EDITOR, SAID: With the closure of bars and restaurants during the various lockdowns, most people will have gone without the luxury of drinking bar-quality cocktails. The beauty of Dan’s book is in its simplicity, as he shows us how we can make tasty, fuss-free cocktails without compromising on flavour, for whenever you have friends over or just want to liven up your Friday night. Dan is an incredibly talented cocktail-maker who is also well connected in the industry, so we’ll be working closely with drinks brands on an exciting campaign. I’m so thrilled to be bringing Dan to the Sphere list, the home of leading recipe books such as Great British Bake Off, Lucy Watson’s Feed Me Vegan and Bad Manners, to finally dispel any myths that delicious cocktails are too hard, too expensive or too time-consuming to make.
DAN WHITESIDE SAYS: I had the idea for Mixed in Minutes last year, when entertaining friends in your garden was about all we could do, and I wanted to show people how easily and quickly cocktails can be made. With a little bit of thought and preparation, cocktails for a small gathering are incredibly simple and basically on tap. In this book, I’ve taken the hacks and tricks I’ve learnt as a mixologist to show everyone how to make some of the UK’s favourite cocktails using methods that you can actually use at home – and how you can make them look amazing, too.
Author
Dan Whiteside has worked in the drinks industry across the globe for over twenty years. He’s run some of Manchester and London’s best bars and developed cocktail menus for large restaurant companies, including Bill’s, where he launched the UK’s first nationwide mindful drinking menu, featuring Kombucha cocktails, CBD and healthy hot drinks. He runs his own consulting business, partners with drinks brands and teaches cocktail-making.
Instagram: danwhitesidedrinks
For translation enquiries, please contact Kate Hibbert or Andy Hine: kate.hibbert@littlebrown.co.uk / andy.hine@littlebrown.co.uk
