How collaboration beats competition as a strategy for success
By Paul Skinner
Conventional competition-based approaches to strategy no longer work and can actively prevent an organization from achieving its goals. This book proposes an alternative model, that of Collaborative Advantage, to drive a greater level of success that is better for you, better for your customers and better for society.
'A valuable contribution to the vital task of getting people to see the business world as a complex, interconnected ecosystem, rather than as a sharp-elbowed race to the bottom.' Rory Sutherland, Vice-chairman of Ogilvy Group UK, and the Spectator's 'Wiki Man'.
Strategic consultant and social entrepreneur Paul Skinner argues that we have now reached a turning point in history from which creating Competitive Advantage may no longer be in the best interests of an organization.
He presents today's business and social challenges through a new strategic lens and offers this book as a practical guide to help you create Collaborative Advantage, transform your business and change the world.
You will gain access to world-leading techniques to enable you to:
· Mobilize staff, partners, collaborators and customers around a common purpose that gets everyone you need firmly on your side.
· Foster improved innovation, reach more customers or beneficiaries, build greater loyalty, generate greater income and forge more ambitious partnerships.
· De-couple your potential for growth from the level of resource your organization controls.
This is an indispensable guide that will help you transform the growth of your business or the impact of your non-profit by bringing the fuller value-creating potential of the outside world inside your organization.
Paul Skinner is the founder of the Agency of the Future, a collaborative consultancy that helps clients and partners create Collaborative Advantage to drive organizational success, create economic value and improve peoples' lives.
He is also the founder of Pimp My Cause, which uses cause-related challenges to enhance the capabilities of individual marketers and marketing teams and supports over 2,000 charities and social enterprises with access to pro bono marketing in the process.
Paul has advised clients as diverse as PwC and the United Nations, Sony and Save the Children.
In 2014 he was awarded an honorary visiting fellowship at Edge Hill University business school, has twice won Consultant of the Year awards from the Chartered Institute of Marketing and is an advisory board member at London's Museum of Brands, Packaging and Advertising.
- Other details
- Publication date:
22 Jun 2018
- Page count:
Truly paradigm-shifting books are rare, but Paul's argument seems to me both revolutionary and inevitable — Alison Jones, coach, strategist and host of The Extraordinary Business Book Club and author of This Book Means Business
An absorbing book . . . well worth a read — Intelligent Sourcing
Our world is more connected than ever before, so let us ensure that we open our eyes to the world of possibilities and invite others to join us on our journey through effective collaboration. Paul Skinner's book, Collaborative Advantage, is a very useful and practical contribution to that perspective — Stuart Wilson, Associate Partner at Food Strategy Associates, Marketing Society