The secrets of selling anything to anyone
By Fredrik Eklund and Bruce Littlefield
America's No. 1 real estate broker and charismatic co-star of the TV series Million Dollar Listing New York shares the secrets of his unique approach to selling
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.
In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell right, you can live your dream.
Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
Fredrik Eklund (Author)
Fredrik Eklund has closed over two billion dollars in residential real estate. In 2010, he became Managing Director at Prudential Douglas Elliman, the largest real estate brokerage on the East Coast, alongside his business partner John Gomes. His clients include Cameron Diaz, Justin Timberlake, John Legend and Daniel Craig. He is currently one of three New York City brokers starring in the TV series Million Dollar Listing New York.
Fredrik's co-writer Bruce Littlefield is a TV personality, bestselling author of numerous books, including Airstream Living, and co-author of many New York Times bestsellers, including Barbara Corcoran's Use What You've Got.
- Other details
- Publication date:
14 Apr 2015
- Page count:
Fredrik is one of the most fun and talented people in real estate sales today. He always delivers with undeniable charisma and this book is no exception. — Ivanka Trump, VP of real estate development and acquisitions at the Trump Organization and author of The Trump Card
Fredrik could sell ice to an Eskimo. I can't do a high kick, but I'm excited to learn his other tricks! — Andy Cohen, television host and producer, and author of New York Times bestseller The Andy Cohen Diaries
The number one trait I always looked for when I was hiring someone for my company and what I look for now when I'm investing in entrepreneurs on Shark Tank is passion, a need to succeed. Someone who'd rather die than not be the best. That's Fredrik, and after reading this book, that will be you, too. — Barbara Corcoran, founder of the Corcoran Group, ABC's Shark Tank investor, and author of Shark Tales
With The Sell, Fredrik Eklund has created the modern day How to Win Friends and Influence People. If you're looking for how to achieve success in the 21st century, the answer is in your hands. — Tom Doctoroff, CEO, J. Walter Thompson, and author of Twitter is Not a Strategy