The Reputation Economy
How to Optimise Your Digital Footprint in a World Where Your Reputation Is Your Most Valuable Asset
By Michael Fertik and David Thompson
A practical and engaging guide offering cutting-edge strategies for how to control, curate and optimise your digital reputation to improve professional, financial and social prospects
In a world where technology allows companies to gather, aggregate and analyse data about us that includes our buying habits, our financial behavior, our professional and personal networks, and even our physical whereabouts - our digital reputations are becoming our most valuable currency. Whether you like it or not, everywhere you go, other people will be able to instantly access information about your reputation - with or without your knowledge or consent.
In The Reputation Economy, Michael Fertik reveals the secrets used to optimise the digital reputations and improve the lives of millions of users of Reputation.com.
*Which keywords to include in your CV, performance review, and LinkedIn profile to ensure you come up at the top of recruiters and potential employers' search results
*How to curate your on and offline activity in way that will reduce the risk profile (and therefore your premiums) calculated by insurers
*How to lure venture capital for your business idea or start-up, court low interest rates from investors, and garner the attention of tech giants like Google and Microsoft
*How to hide the negative information (or information that doesn't match how you want to be perceived) that's out in the ether. There's nothing you can do to erase that digital footprint, but there are tricks you can use to keep it from being discovered.
It will also show how you can use all this technology evaluate others' reputations so you always know who you're dealing with, whether it's a potential employee, investor or romantic partner.
In short, The Reputation Economy will show you how to become 'reputation rich' in a world where your digital reputation is as valuable as the cash in your wallet.
Michael Fertik is the Founder and CEO of Reputation.com. Recently named Entrepreneur of the Year by TechAmerica, and a member of the World Economic Forum Agenda Council on the Future of the Internet, he writes for Harvard Business Review, Reuters, Inc.com and frequently appears on the BBC, Good Morning America, Today Show, CBS Early Show, CNN, Fox, Bloomberg, and MSNBC. Fertik is a graduate of Harvard College and Harvard Law School and will be teaching a course on privacy at Tel Aviv University and Harvard University.
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- Publication date:
20 Jan 2015
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