The Logic Of Life

Paperback / ISBN-13: 9780349120416

Price: £11.99

ON SALE: 5th March 2009

Genre: Society & Social Sciences / Sociology & Anthropology

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Truly eye-opening . . . There is almost no situation that Harford cannot dissect with his sharp economist’s tools . . . economics has never been this cool’ NEW STATESMAN

If humans are so clever, why do we smoke and gamble, or take drugs, or fall in love? Is this really rational behaviour? And how come your idiot boss is so overpaid? In fact, the behaviour of even the unlikeliest of individuals – prostitutes, drug addicts, racists and revolutionaries – complies with economic logic, taking into account future costs and benefits, even if we don’t quite realise it. We are rational beings after all.

Reviews

The chapter "Why is Your Boss Overpaid?" is in itself worth the price of this book
Sunday TELEGRAPH
This is no minor thesis . . . If you loved [The Tipping Point and Freakonomics] you'll love this
FINANCIAL TIMES