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The Dip

Paperback / ISBN-13: 9780349439822

Price: £10.99

ON SALE: 4th April 2024

Genre: Economics, Finance, Business & Management

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A New York Times, USA Today, and Wall Street Journal bestseller

In this iconic bestseller, legendary business thinker and bestselling author Seth Godin proves that winners are really just the best quitters. Godin shows that winners quit fast, quit often and quit without guilt – until they commit to beating the right Dip.

Every new project (or job, or hobby, or company) starts out fun . . .then gets really hard, and not much fun at all. You might be in a Dip – a temporary setback that will get better if you keep pushing. But maybe it’s really a Cul-de-Sac – a total dead end. What really sets superstars apart is the ability to tell the two apart.

Winners seek out the Dip. They realize that the bigger the barrier, the bigger the reward for getting past it. If you can beat the Dip to be the best, you’ll earn profits, glory and long-term security.

Whether you’re an intern or a CEO, this fun little book will help you figure out if you’re in a Dip that’s worthy of your time, effort and talents. The old saying is wrong – winners do quit, and quitters do win.

What's Inside

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A short read that should be on every entrepreneur's book list
Absolutely delightful, combining his wise aphorisms and anecdotes with Hugh MacLeod's darkly brilliant business-card cartoons
Chris Anderson, author of The Long Tail