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There’s power in owning the obstacles you might face. This book shows you how to unlock it.

In an ideal world, we’d succeed based on our actual skills and performance. But in the real world, subtle perceptions and stereotypes – about appearance, race, gender, experience and more – colour others’ perceptions. The result might be that your hard work isn’t noticed or appreciated, your effort doesn’t lead to proportional rewards and your good ideas aren’t taken seriously.

But it doesn’t have to be that way. As Harvard Business School Professor Laura Huang has discovered, there’s a way to flip stereotypes and obstacles in your favour. Drawing on compelling case studies and her groundbreaking research on overcoming bias, Huang explains that by finding your edge, you can turn perceived disadvantages into real strengths – and into real success.

Creating an edge is the key to succeeding within an imperfect system.

Edge will help you make your hard work work harder for you. It will help you be seen – and empower you to take the spotlight with authenticity, charm and poise.

Reviews

Laura Huang's research on bias and gut feeling has moved the field forward significantly. Not only is she an incredible researcher, she has written a compelling, crucial book that will help readers take control of their toughest challenges with poise and authenticity
<b>Seth Stephens-Davidowitz, <i>New York Times</i>-bestselling author of <i>Everybody Lies</i></b>
Edge is a superbly researched, deeply insightful and persuasive book that is destined to be a guidebook for self-empowerment and success. It's truly out of this world
<b>Terry Virts, former NASA astronaut, International Space Station Commander, US Air Force Fighter Pilot</b>
This book will change how you navigate your career and overcome obstacles along the way. Do yourself, and those you work with, a favour and read it now!
<b>Marie Forleo, author of <i>Everything is Figureoutable</i> and founder of B-School</b>
We're all looking for an edge. But where does it come from? In this insightful and accessible book, Laura Huang provides the answers. Be authentic and distinct. Provide value to others. And turn adversity into advantage. Packed with fascinating stories and counterintuitive principles, Edge is a must-read for anyone seeking to stand out from the crowd
<b>Daniel H. Pink, author of <i>When</i>, <i>Drive</i>, and <i>To Sell Is Human</i></b>
Edge is fun to read, beautifully written and resonant - a worthy addition to every entrepreneur's toolbox. Laura Huang is a powerful new voice for those that seek to make a ruckus
<b>Seth Godin, author of <i>This Is Marketing</i></b>
When hard work alone isn't enough, what do you do? Edge is an invaluable guide to decoding the biases and harmful perceptions about you and your work that might be standing in your way. Huang masterfully weaves together original research and powerful stories that will leave you newly inspired and empowered to take charge of your biggest challenges
<b>Susan David, Harvard Medical School psychologist and author of <i>Emotional Agility</i></b>
Edge is for anyone who has found themselves feeling underestimated and unequipped to deal with a tough situation - so, all of us. Huang melds her groundbreaking research with heartfelt stories to show how all of us can - and indeed, must - create our own advantage
<b>Arlan Hamilton, founder and managing partner of Backstage Capital</b>