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Billion Dollar Burger

Billion Dollar Burger

A fast-paced, gripping insider account of the global race to be the first company to put a lab-produced meat product on the market, and to enact the biggest upheaval to the food business in decades

The animal agriculture business is a billion-dollar industry, but with relentless population growth, increasing pressure on natural resources and the disturbing environmental impact of large-scale agricultural operations, the whole world seems to be sleepwalking into a food crisis. This is the story of a group of seven vegans quietly working to solve one the most pressing issues we face today, creating the biggest upheaval to the food business in decades along the way.

In Billion Dollar Burger, Chase Purdy explores the companies at the cutting edge of the nascent food technology sector. He tells the inside account of JUST Inc. (formerly Hampton Creek) – the first and only food startup ever to hit unicorn status – and its lightning rod CEO Josh Tetrick as they race to create a viable synthetic meat product, bring it to market ahead of the competition and upend the monolith of animal agriculture.

From the lobbyist working behind the scenes to fix regulations in advance to allow for distribution of lab-created products, to the fundraisers working with some of the biggest investment banks and wealthiest individuals in the world, Billion Dollar Burger will take readers on a truly global journey from Silicon Valley to China, by way of Israel and the UK.
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Genre: Biography & True Stories / Biography: General / Biography: Business & Industry

On Sale: 16th June 2020

Price: £14.99

ISBN-13: 9780349420325


A thorough, thoughtful dive into the revolution coming for our plates. I learned so much
<b>Bianca Bosker, author of <i>Cork Dork</i></b>
A wild ride to the far horizon of our food system. Chase Purdy breaks important new ground in this gripping account about the innovators, activists and big-money investors who are reinventing meat as we know it. Not only are they changing the world - they're doing it a lot faster than you think
<b>Christopher Leonard, author of <i>Kochland</i></b>
This is a fast-paced, early peek into what will soon be the topic at dinner for the next two decades: lab-grown meat. What do we call it, is it good, should I eat it? Read this and get ahead of the curve
<b>Kevin Kelly, Senior Maverick at <i>Wired</i> and author of <i>The Inevitable</i></b>
Billion Dollar Burger is a journalistic feat, offering us the first real, behind-the-scenes look at the wild world of vegans, scientists and venture capitalists racing to upend our plates. A thoughtful, entertaining, well-researched and essential book
<b>Helena Bottemiller Evich, James Beard Award-winning food and agriculture reporter at <i>Politico</b></i>
Can humanity move beyond the slaughterhouse? Billion Dollar Burger is a compulsive and well-researched account of the scientists, entrepreneurs and activists trying to save the world through high-tech meat
<b>Douglas Rushkoff, author of <i>Team Human</i></b>
A deeply reported account of the science, politics, and personalities behind cell-cultured meat that every eater needs to read. Chase Purdy brings the stuff of science fiction to life in this fascinating book
<b>John Mackey, founder and CEO Whole Foods Market</b>
Someday, humans will look back today's industrial meat production with horror. Chase Purdy brilliantly chronicles the emergence of a new industry poised to set us on the path to a more humane future, with dramatic implications for agriculture, the environment and the way we think about food
<b>Martin Ford, author of <i>Rise of the Robots</i> and <i>Architects of Intelligence</i></b>