Sarah Jossel

Sarah Jossel is one of the most influential and trusted voices in the beauty industry today. With over a decade of experience, her much-loved weekly column in The Sunday Times Style and her social media platforms are go-to destinations for honest opinions, expert product recommendations, and entertaining, educational insight into what’s hot – and what’s not. Known for her relatable, no-nonsense approach, Sarah’s recommendations carry weight with both consumers and brands. That trust is built on credibility, transparency and an instinctive ability to cut through hype with clarity and authenticity. Alongside her presenting role on ITV’s This Morning, Sarah hosts a highly coveted interview video series, where she speaks candidly with global icons including Céline Dion, Victoria Beckham, Emilia Clarke, Dina Asher-Smith and Drew Barrymore. Sarah’s career spans television, print, radio, expert panels, podcasting and social media, cementing her reputation as one of the most recognisable and respected figures in beauty today. Her debut book brings together her trademark authority and warmth, shaped by years spent on the front row of the beauty industry.