Michiel Maandag is an international brand advisor and coach. He is the founder of monday brand advisory. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.