Shlomo Benartzi and Jonah Lehrer - The Smarter Screen - Little, Brown Book Group

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats
  • E-Book £P.O.R.
    More information
    • ISBN:9780349410401
    • Publication date:06 Oct 2015

The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

By Shlomo Benartzi and Jonah Lehrer

  • Paperback
  • £14.99

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Biographical Notes

Shlomo Benartzi (Author)
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.

Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.

  • Other details

  • ISBN: 9780349410395
  • Publication date: 06 Oct 2015
  • Page count: 256
  • Imprint: Piatkus
In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. — Dan Ariely, author of PREDICTABLY IRRATIONAL
In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read! — Eldar Shafir, coauthor of SCARCITY
A real eye-opener — Robert Shiller, winner of the Nobel Prize in Economics
What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains. — Rory Sutherland, vice chairman, Ogilvy & Mather UK
A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age. — Bill Harris, CEO of Personal Capital and former CEO of PayPal
Piatkus

Gorilla and the Bird

Zachary McDermott
Authors:
Zachary McDermott

The story of a young man fighting to recover from a devastating psychotic break and the mother who refuses to give up on him.Zack McDermott, a twenty-six-year-old Brooklyn public defender, woke up one morning convinced he was being filmed as part of an audition for a TV pilot. Every passerby was an actor; every car would magically stop for him; everything he saw was a cue from 'The Producer' to help inspire the performance of a lifetime. After a manic spree around Manhattan, Zack, who is bipolar, was arrested on a subway platform and admitted to hospital. So begins the story of Zack's free fall into psychosis and his desperate, poignant, often darkly funny struggle to claw his way back to sanity, regain his identity, and rebuild some semblance of a stable life. It's a journey that will take him from New York City back to his Kansas roots and to the one person who might be able to save him, his tough, bighearted Midwestern mother, nicknamed the Bird, whose fierce and steadfast love is the light in Zack's dark world. Before his odyssey is over, Zack will be tackled by guards in mental wards, run naked through cornfields, receive secret messages from the TV, befriend a former Navy SEAL and his talking stuffed monkey and see the Virgin Mary in the whorls of his own back hair. But with the Bird's help, he just might have a shot at pulling through, starting over, and maybe even meeting a woman who can love him back, bipolar and all. Written with raw emotional power, humor, and tenderness, Gorilla and the Bird is a bravely honest account of a young man's unraveling and the relationship that saves him.

Robinson

Overcoming Gambling Addiction, 2nd Edition

Alex Blaszczynski
Authors:
Alex Blaszczynski

Take control of your habit and your lifeStruggling with a gambling habit? If you feel that a 'flutter' has evolved into something out of your control, this indispensable book is for you. This self-help manual uses cognitive behavioural therapy (CBT) techniques, aspects of which were pioneered by clinical psychologist Professor Alex Blaszczynski, and now used all over the world, to help with gambling addiction. It will help you to understand how your own gambling problem has developed and what is keeping it going; also, crucially, how to develop the motivation to stop and control any future urges to gamble again. This fully revised and updated new edition takes into account the growth of sport betting and the increased ease of online gambling, as well improvements in clinical interventions.Specifically, you will learn: · Who is put at risk by gambling, with support given to friends and families · Step-by-step recovery techniques OVERCOMING self-help guides use clinically proven techniques to treat long-standing and disabling conditions, both psychological and physical. Many guides in the Overcoming series are recommended under the Reading Well Books on Prescription scheme.Series Editor: Professor Peter Cooper

Robinson

Back, Sack & Crack (& Brain)

Robert Wells
Authors:
Robert Wells
Virago

You're the Only One I Can Tell

Deborah Tannen
Authors:
Deborah Tannen

Piatkus

Red Teaming

Bryce G. Hoffman
Authors:
Bryce G. Hoffman

THE GAME-CHANGING APPROACH TO STRATEGY AND PLANNING THAT WILL KEEP YOUR BUSINESS AHEAD OF THE COMPETITION'American Icon was one of the most significant business books ever written and Red Teaming is further proof that Bryce Hoffman is one of the great business writers and thinkers of our time. This is a book that every business and team needs to read NOW! - Jon Gordon, bestselling author of The Energy Bus and You Win in the Locker Room First 'Another home run for Bryce Hoffman. Red teaming methods can correct overconfidence and impulsive decision making - just what we need today' - Gary Klein, Ph.D., Senior Scientist, MacroCognition LLC, and author of Sources of Power 'Red Teaming provides the specific tools and a reliable process to continuously improve your management system and business plan to adapt and thrive in our rapidly changing world' - Alan Mulally, Retired President and CEO of The Ford Motor Company and Boeing Commercial Airplanes Developed by the military and intelligence agencies, red teaming is a revolutionary way to stress-test strategies, flush out unseen threats and missed opportunities and execute more successfully in an increasingly uncertain world. Red teaming can help any company plan better, anticipate emerging threats and avoid potentially disastrous mistakes - from mistimed product launches to ill-conceived acquisitions. Drawing on the latest research in cognitive psychology, red teaming is specifically designed to overcome the mental blind spots and biases companies and individuals fall victim to when making big decisions or trying to solve complex problems. Red teaming makes critical and contrarian thinking part of the planning process, forcing companies to take a hard look their assumptions, examine the ways in which plans could fail, and carefully consider alternative explanations and perspectives. It enables organizations to make smarter choices and turn disruptive events into opportunities.Many of these same approaches have been organically incorporated into the decision-making processes of today's most sucecssful companies, from Amazon and Google to Ford and Toyota. As the first civilian to graduate from the US Army's elite red team leaders course, Bryce Hoffman is uniquely placed to reveal a clear set of tools and techniques that will enable every company, department, team and organization to adopt this game-changing method into their business too. By embracing red teaming, managers, leaders and aspiring leaders in companies of every size and in every industry will be able to plan better, compete more effectively, innovate more proactively, and make their businesses one of the disruptors in the marketplace, rather than one of the disrupted. Don't get left behind.

New Harbinger

The Self-Esteem Workbook, 2nd Edition

Glenn R. Schiraldi
Authors:
Glenn R. Schiraldi
Corsair

A Really Good Day

Ayelet Waldman
Authors:
Ayelet Waldman
Robinson

An Introduction to Sensible Alcohol Use, 2nd Edition

Marcantonio Spada
Authors:
Marcantonio Spada

Learn how to manage your alcohol use simply and effectivelyFor many, drinking can be a pleasurable, acceptable and harmless social activity. However, if you regularly drink more than is sensible you may find that it impacts on your health, emotional wellbeing, relationships and your ability to work. There are many reasons why we drink and this self-help guide uses clinically proven cognitive behavioural therapy (CBT) techniques to help you to work out your own reasons and to start taking control of your alcohol use: Understand what is sensible alcohol useBuild the motivation to change your habitsTackle thoughts about drinkingManage setbacks

Orbit

Feedback

Mira Grant
Authors:
Mira Grant
Robinson

The Appointment

Graham Easton
Authors:
Graham Easton

Despite the modern trend towards empowering patients and giving them more choice, the nuts and bolts of medical practice largely remain a mystery - a closed box. In fact, the more health information is available on the internet, the more patients can feel swamped and confused. The Appointment offers an intimate and honest account of how a typical GP tries to make sense of a patient's health problems and manage them within the constraints of their health system and the short ten minute appointment. We have always been fascinated by our own health but in recent years, especially for older people, seeing the GP has become a regular activity. In the past decade the average number of times a patient visits his or her GP has almost doubled. Despite this increasing demand, getting to see a GP is not always easy so those intimate ten minutes with the doctor are extremely precious, and there's more than ever to cram in. Taking the reader through a typical morning surgery, The Appointment shines a light onto what is really going on in those central ten minutes and lets the reader, for the first time, get inside the mind of the person sitting in front of them - the professional they rely on to look after their health. Experienced GP Dr Graham Easton shows how GPs really think, lays bare their professional strengths and weaknesses, and exposes what really influences their decisions about their patients' health.

Constable

Weapons Grade

David Hambling
Authors:
David Hambling
Orbit US

The Unfortunate Decisions of Dahlia Moss

Max Wirestone
Authors:
Max Wirestone
Piatkus

Play Bigger

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Authors:
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney

In today's world, it's no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.The category is the new strategy.The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don't design a Category King, you're creating a failure. Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

PublicAffairs

The Inner Lives of Markets

Ray Fisman, Tim Sullivan
Authors:
Ray Fisman, Tim Sullivan
Piatkus

Curation

Michael Bhaskar
Authors:
Michael Bhaskar
PublicAffairs

The Smartest Places on Earth

Antoine van Agtmael, Fred Bakker
Authors:
Antoine van Agtmael, Fred Bakker

The remarkable story of how rustbelt cities such as Akron and Albany in the United States and Eindhoven in Europe are becoming the unlikely hotspots of global innovation, where sharing brainpower and making things smarter- not cheaper- is creating a new economy that is turning globalization on its headAntoine van Agtmael and Fred Bakker counter recent conventional wisdom that the American and northern European economies have lost their initiative in innovation and their competitive edge by focusing on an unexpected and hopeful trend: the emerging sources of economic strength coming from areas once known as rustbelts" that had been written off as yesterday's story.In these communities, a combination of forces- visionary thinkers, local universities, regional government initiatives, start-ups, and big corporations- have created brainbelts." Based on trust, a collabourative style of working, and freedom of thinking prevalent in America and Europe, these brainbelts are producing smart products that are transforming industries by integrating IT, sensors, big data, new materials, new discoveries, and automation. From polymers to medical devices, the brainbelts have turned the tide from cheap, outsourced production to making things smart right in our own backyard. The next emerging market may, in fact, be the West.

Robinson

The Upside of Downtime

Sandi Mann
Authors:
Sandi Mann

Are we living in an age where we are more boredom-prone? Or are other people boring us? Or could we be that boring person?!In our current information age, we are constantly connected to technology, and have so many varied ways to spend our leisure time that we should all surely never know what boredom feels like. Yet, boredom appears to be on the rise; it seems that the more we have to stimulate us, the more stimulation we crave. In a quest to relieve our boredom, we engage in dangerous risk-taking - from extreme sports to drugs to gambling to anti-social behaviour, or we overindulge in shopping or eating. The Upside of Downtime explores the causes and consequences of boredom in the fast-paced twenty-first century. Parents are desperate to keep their children entertained during every waking moment, the education system is geared towards interactivity, and attention spans are dropping as we use multiple devices at all times. But the world of work can be increasingly repetitive and routine, and we are losing the ability to tolerate this everyday tedium.Using Sandi Mann's own ground-breaking research into boredom, this book tells the story of how we act, react and cope when we are bored, and argues that there is a positive side to boredom. It can be a catalyst for humour, fun, reflection, creativity and inspiration. The radical solution to the 'boredom problem' is to harness it rather than try to avoid it. Allowing yourself time away from constant stimuli can enrich your life. We should all embrace our boredom and see the upside of our downtime.

Yen Press

How To Raise a Boring Girlfriend, Vol. 1

Takeshi Moriki
Authors:
Takeshi Moriki
Yen Press

Log Horizon: The West Wind Brigade, Vol. 1

Koyuki, Mamare Touno, Kazuhiro Hara
Authors:
Koyuki, Mamare Touno, Kazuhiro Hara
Orbit

Chimera

Mira Grant
Authors:
Mira Grant