Shlomo Benartzi and Jonah Lehrer - The Smarter Screen - Little, Brown Book Group

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds
Other Formats
  • E-Book £P.O.R.
    More information
    • ISBN:9780349410401
    • Publication date:06 Oct 2015

The Smarter Screen

What Your Business Can Learn from the Way Consumers Think Online

By Shlomo Benartzi and Jonah Lehrer

  • Paperback
  • £14.99

A leading behavioral economist shows how businesses can improve consumer thinking and decision-making on screens.

The typical office worker now spends the majority of their waking hours staring at a screen. In the 21st century, every business is a digital business, which is why it's so critical to understand how we think and behave online.

Acclaimed behavioural economist Shlomo Benartzi has teamed up with science writer Jonah Lehrer to reveal a toolkit of cues and nudges for the digital age. Using provocative case-studies and engaging reader exercises, Benartzi shows how businesses can update their nudges to help consumers make better decisions on screens. Up-to-the-minute research will help optimise your business's online presence, from designing a webshop that helps your customers find what they are looking for, to laying out your website so that it both attracts and holds attention.

This book will help you transform the challenges of the digital world into powerful new opportunities that will drive your success.

Biographical Notes

Shlomo Benartzi (Author)
SHLOMO BENARTZI is a professor and co-chair of the Behavioral Decision-Making Group at UCLA's Anderson School of Management. He is the author of Save More Tomorrow and Thinking Smarter and has extensive experience applying behavioural economic insights in the real world, having increased the saving rates of millions of Americans through his work with Richard Thaler (author of Nudge) on Save More Tomorrow, and has advised many government agencies and businesses.

Jonah Lehrer (Author)
JONAH LEHRER is a science writer living in Los Angeles.

  • Other details

  • ISBN: 9780349410395
  • Publication date: 06 Oct 2015
  • Page count: 256
  • Imprint: Piatkus
In this useful book, Benartzi and Lehrer give us precise insights about the relationship between what we see on the screen, what we think, and what we choose. — Dan Ariely, author of PREDICTABLY IRRATIONAL
In this insightful book, Benartzi explores the human experience in the digital world, and considers the many ways-social, psychological, ethical, and financial-we might make screens serve us better. A fun, important, and revelatory read! — Eldar Shafir, coauthor of SCARCITY
A real eye-opener — Robert Shiller, winner of the Nobel Prize in Economics
What makes businesses such as Uber and Amazon so disruptive is nothing other than the magical power of the screen. Change the interface and our behavior changes ... as this book so brilliantly explains. — Rory Sutherland, vice chairman, Ogilvy & Mather UK
A must read for investors, business owners, and anyone else with a stake in how people make decisions in the digital age. — Bill Harris, CEO of Personal Capital and former CEO of PayPal
Robinson

The Appointment

Graham Easton
Authors:
Graham Easton
Robinson

Therapy Quest

Janina Scarlet
Authors:
Janina Scarlet
Robinson

Heavens on Earth

Michael Shermer
Authors:
Michael Shermer

A scientific exploration into humanity's obsession with the afterlife and the quest for immortality from the bestselling author and sceptic Michael ShermerIn his most ambitious work yet, Shermer sets out to discover what drives humans' belief in life after death. For millennia, the awareness of our own mortality and failings has led to religions concocting comforting notions of an afterlife, of heaven and hell, utopias and dystopias, and of the perfectibility of human nature.Heavens on Earth explores the numerous manifestations of the afterlife - a place where souls might go after the death of the physical body. Religious leaders have toiled to make sense of this place that a surprisingly high percentage of people believe exists, but from which no one has ever returned to report what it is really like.This is one of the most profound questions of the human condition and has long driven philosophers and theologians to try to understand the meaning and purpose of life for mortal beings, and how we can transcend mortality. Shermer details recent scientific attempts to achieve immortality by radical life extentionists, extropians, transhumanists, cryonicists and mind-uploaders, along with utopians who have attempted to create heaven on earth. Heavens on Earth concludes with an uplifting paean to purpose and progress and what we can do in the here-and-now, whether or not there is a hereafter.

Robinson

The Science of Boredom

Sandi Mann
Authors:
Sandi Mann
Robinson

Overcoming Gambling Addiction, 2nd Edition

Alex Blaszczynski
Authors:
Alex Blaszczynski

Take control of your habit and your lifeStruggling with a gambling habit? If you feel that a 'flutter' has evolved into something out of your control, this indispensable book is for you. This self-help manual uses cognitive behavioural therapy (CBT) techniques, aspects of which were pioneered by clinical psychologist Professor Alex Blaszczynski, and now used all over the world, to help with gambling addiction. It will help you to understand how your own gambling problem has developed and what is keeping it going; also, crucially, how to develop the motivation to stop and control any future urges to gamble again. This fully revised and updated new edition takes into account the growth of sport betting and the increased ease of online gambling, as well improvements in clinical interventions.Specifically, you will learn: · Who is put at risk by gambling, with support given to friends and families · Step-by-step recovery techniques OVERCOMING self-help guides use clinically proven techniques to treat long-standing and disabling conditions, both psychological and physical. Many guides in the Overcoming series are recommended under the Reading Well Books on Prescription scheme.Series Editor: Professor Peter Cooper

Piatkus

Gorilla and the Bird

Zack McDermott
Authors:
Zack McDermott
Robinson

Back, Sack & Crack (& Brain)

Robert Wells
Authors:
Robert Wells

A story that brings tears to your eyes, in more ways than one. It touches you so much you it makes you want to cross your legs in sympathy - Nev Fountain, writer at Dead Ringers, author of PainkillerRob Wells has spent much of his adult life coping with chronic pain of different kinds - an embarrassing bowel problem in his early 20s, recurring testicular pain in his late 20s and 30s, and back problems requiring spinal surgery in his early 40s. Consistent through these experiences has been a feeling of being passed from pillar to post by the medical community, seemingly at a loss to explain the cause of these issues, or to find a lasting solution for them. This hilarious and brutally frank graphic memoir tells Rob's story, taking us through emergency surgery for a misdiagnosed twisted testicle, the extremes of weight loss and weight gain, the insides of far too many public toilets, and having to resort to walking with a cane. As Rob's back, sack and crack all became causes for concern so too did his brain, as his recurring problems unsurprisingly left him with depression and agoraphobia.This is the warm and witty story of a man's battle with his own body, and with the medical industry that couldn't quite appreciate the problem. For anyone who has ever felt let down by their doctors, or who has suffered with chronic pain that shows no sign of subsiding, Rob Wells bravely invites you to really get to grips with his balls.

Virago

You're the Only One I Can Tell

Deborah Tannen
Authors:
Deborah Tannen
Robinson

An Introduction to Sensible Alcohol Use, 2nd Edition

Marcantonio Spada
Authors:
Marcantonio Spada
Orbit

Feedback

Mira Grant
Authors:
Mira Grant

'A whip-smart thriller overflowing with sharp ideas and social commentary' - KirkusFeedback is a full-length Newsflesh novel which overlaps the events of the New York Times bestselling novel Feed. It reveals for the first time what happened from the perspective of reporters covering the Democrats' campaign.There are two sides to every story...The year was 2014. We had cured cancer. We had beat the common cold. But in doing so we unleashed something horrifying and unstoppable. The infection spread leaving those afflicted with a single uncontrollable impulse: FEED.Now, twenty years after the Rising, a team of scrappy underdog reporters relentlessly pursue the truth while competing against the superstar Masons, surrounded by the infected, and facing more insidious forces working in the shadows.Previous Newsflesh Novels:FEEDDEADLINEBLACKOUT

Constable

Weapons Grade

David Hambling
Authors:
David Hambling

Predicting how the business world might evolve is itself a multi-million-dollar business. Plenty of gurus, academics and snake-oil salesmen will tell you all about the future for a price. What the experts overlook is that the future is already here. Chances are the products and services of tomorrow are available now to a very limited clientele at a top-secret research institute near you. Throughout history, war and its threat have driven innovation and the uptake of new technology from the ancient swordsmiths who pioneered the use of iron to the Pentagon bureaucrats who funded the early internet. And since 1945 the relationship between military needs and modern business has grown ever closer. As well as telling the story of technology transfer in the past, Hambling explores the cutting edge of modern military research. Throughout he seeks to identify the technologies that will transform business and society in the decades to come. If history does repeat itself, Weapons Grade will be a book about the future of business with a difference: rather than learning more about the shape of current preoccupations, Hambling's readers will discover something about the future of business.

Piatkus

Play Bigger

Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Authors:
Al Ramadan, Dave Peterson, Christopher Lochhead, Kevin Maney
Piatkus

Curation

Michael Bhaskar
Authors:
Michael Bhaskar
Yen Press

Log Horizon: The West Wind Brigade, Vol. 1

Koyuki, Mamare Touno, Kazuhiro Hara
Authors:
Koyuki, Mamare Touno, Kazuhiro Hara
Yen Press

How To Raise a Boring Girlfriend, Vol. 1

Takeshi Moriki
Authors:
Takeshi Moriki

Aspiring visual-novel game designer Aki Tomoya thinks he's just met his dream girl, but reality comes crashing down when he finds out that this girl is none other than his beautiful but boring classmate Megumi Kato! Fueled by a desire to make Megumi the heroine of his dating sim game, he recruits two more beauties - Eriri, his artistic childhood friend, and Utaha, a genius writing prodigy - to form Blessing Software. The road to making a dating sim game is full of fun and romance - especially when life begins to imitate art!

Orbit

Chimera

Mira Grant
Authors:
Mira Grant

The final book in Mira Grant's terrifying Parasitology trilogy.The outbreak has spread, tearing apart the foundations of society, as implanted tapeworms have turned their human hosts into a seemingly mindless mob.Sal and her family are trapped between bad and worse, and must find a way to compromise between the two sides of their nature before the battle becomes large enough to destroy humanity, and everything that humanity has built...including the chimera.The broken doors are closing. Can Sal make it home?ParasitologyParasiteSymbiontChimeraFor more from Mira Grant, check out:NewsfleshFeedDeadlineBlackoutNewsflesh Short FictionApocalypse Scenario #683: The BoxCountdownSan Diego 2014: The Last Stand of the California BrowncoatsHow Green This Land, How Blue This SeaThe Day the Dead Came to Show and TellPlease Do Not Taunt the Octopus

Orbit

Please Do Not Taunt the Octopus

Mira Grant
Authors:
Mira Grant

A new Newsflesh novella from the New York Times bestselling author that brought you Feed, Mira Grant.As Dr. Abbey knows, there are difficulties in running an underground virology lab in a post-Rising America.And unwanted guests must be dealt with.Newsflesh Short FictionApocalypse Scenario #683: The BoxCountdownSan Diego 2014: The Last Stand of the California BrowncoatsHow Green This Land, How Blue This SeaThe Day the Dead Came to Show and TellPlease Do Not Taunt the OctopusFor more from Mira Grant, check out:NewsfleshFeedDeadlineBlackoutParasitologyParasiteSymbiontChimera

Abacus

Steve Jobs

Walter Isaacson
Authors:
Walter Isaacson

Based on more than forty interviews with Steve Jobs conducted over two years - as well as interviews with more than a hundred family members, friends, adversaries, competitors, and colleagues - this is the acclaimed, internationally bestselling biography of the ultimate icon of inventiveness. Walter Isaacson tells the story of the rollercoaster life and searingly intense personality of creative entrepreneur whose passion for perfection and ferocious drive revolutionized six industries: personal computers, animated movies,music, phones, tablet computing, and digital publishing. Although Jobs cooperated with this book, he asked for no control over what was written, nor even the right to read it before it was published. He put nothing off limits. He encouraged the people he knew to speak honestly. And Jobs speaks candidly, sometimes brutally so, about the people he worked with and competed against. His friends, foes, and colleagues provide an unvarnished view of the passions, perfectionism, obsessions, artistry, devilry, and compulsion for control that shaped his approach to business and the innovative products that resulted.

Piatkus

The Reputation Economy

Michael Fertik, David Thompson
Authors:
Michael Fertik, David Thompson
Piatkus

The Practitioner's Guide To User Experience Design

Luke Miller
Authors:
Luke Miller

The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In The Practitioner's Guide To User Experience Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include:*Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. *A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows *Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. *User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.