Jock Busuttil is a product consultant, speaker and writer. He has spent more than a decade working as a product manager for technology companies ranging in size from startups to multinationals, including Zeus Technology, Iron Mountain and Experian. In 2012, He founded Product People (productpeo.pl), a product management consultancy. Jock routinely instructs classes at General Assembly on product management, and mentors startups, entrepreneurs and product professionals. He holds a MA in classics from the University of Cambridge, United Kingdom, is the author of the blog I Manage Products (imanageproducts.co.uk) and regularly contributes articles to mindtheproduct.com.