Related to: 'The Global Silicon Valley Handbook'

Robinson

The Only Book You Will Ever Need on Branding

Michiel Maandag, Liisa Puolakka
Authors:
Michiel Maandag, Liisa Puolakka

A great product is not enough. You cannot sell or promote anything without an original and distinctive brand. But how do you create a good name, a memorable logo and a recognizable category so that everyone understands what you are selling?In The Only Book You Will Ever Need on Branding you'll find out everything you need to know - fast.Using quirky illustrations to make its point you'll discover how to fast forward the success of your brand in a couple of hours. You'll Grasp the key concepts of branding, learn how to improve your existing brand and find out what other start-up books don't tell you

Areva Martin

Areva Martin is the founder of Martin & Martin, the largest female-owned, African-American law firm in L.A., and The Special Needs Network, a non-profit for the benefit of special needs kids and their parents. she is also the author of The Everyday Advocate--a memoir about raising a child with autism. Using both her personal and professional experience, Areva has established herself as a sought-after expert. She is a legal expert on The Dr. Phil Show, co-host on The Doctors, and makes regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, among other shows.

Cal Turner Jr.

Cal Turner, Jr. grew up in a Scottsville, Kentucky, household where business and family were one. After graduating Vanderbilt University, he served for three years as an officer in the United States Navy before beginning his career at Dollar General. He served as CEO for 37 years, and during his tenure, the number of DG stores rose from 150, with sales of $40 million, to more than 6,000, with sales in excess of $6 billion. Turner has served on the boards of companies like Shoney's and First American, and of educational, civic and charitable organizations including Vanderbilt and Fisk universities, and has been president of the board of governors of the Nashville Area Chamber of Commerce. His many awards include the Presidential Award for Private Sector Initiatives (presented by Ronald Reagan) and the Vanderbilt Distinguished Alumnus Award. A committed lifelong Methodist, Turner was inducted in 2001 into the Fellows of the Society of John Wesley by the Tennessee Conference of the UMC.

Charles R. Morris

Charles R. Morris has written fifteen books, including The Coming Global Boom, a New York Times Notable Book; The Tycoons, a Barron's Best Book of 2005; and The Trillion Dollar Meltdown, winner of the Gerald Loeb Award and a New York Times bestseller. His recent book, The Dawn of Innovation, was named a Wall Street Journal Best Business Book of 2012. A lawyer and former banker, Morris's articles and reviews have appeared in many publications, including the Atlantic Monthly, New York Times, and Wall Street Journal.

Christine Lagorio-Chafkin

Christine Lagorio is a senior writer at Inc Magazine and has been covering startups and entrepreneurship for the last seven years. She has previously written for Congressional Quarterly, CBS News, The Village Voice, The New York Times, and The San Francisco Chronicle. This is her first book.

Dambisa Moyo

Dr Dambisa Moyo is an international economist who writes on the macroeconomy and global affairs.She is the author of the New York Times bestsellers Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa, How The West Was Lost: Fifty Years of Economic Folly - And the Stark Choices Ahead and Winner Take All: China's Race for Resources and What It Means for the World.Moyo was named by Time magazine as one of the 100 Most Influential People in the World, and was named to the World Economic Forum's Young Global Leaders Forum. Her work regularly appears in economic and finance-related publications such as the Financial Times and Wall Street Journal.She completed a doctorate in Economics at Oxford University and holds a Masters degree from Harvard University. She completed an undergraduate degree in Chemistry and an MBA in Finance at the American University in Washington DC.

Donna Beech

Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.

Doree Shafrir

Doree Shafrir is a senior culture writer at BuzzFeed News and has written for New York Magazine, Slate, The Awl, Rolling Stone, Wired and other publications. A former resident of Brooklyn, she now lives in Los Angeles with her husband Matt Mira, a comedy writer and podcaster, and their dog Beau.

George Berkowski

George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

Jason Zweig

Jason Zweig became a personal finance columnist for the Wall Street Journal in 2008. He was a senior writer for Money and a guest columnist for Time and CNN.com. He is the author of Your Money and Your Brain, one of the first books to explore the neuroscience of investing. Zweig is also the editor of the revised edition of Benjamin Graham's The Intelligent Investor, the classic text that Warren Buffett has described as "by far the best book about investing ever written." Before joining Money in 1995, Zweig was the mutual funds editor at Forbes. Earlier, he had been a reporter-researcher for the Economy & Business section of Time and an editorial assistant at Africa Report, a bimonthly journal. A frequent commentator on television and radio, Zweig is also a popular public speaker who has addressed the American Association of Individual Investors, the Aspen Institute, the CFA Institute, the Morningstar Investment Conference, and university audiences at Harvard, Stanford, and Oxford.Zweig was for many years a trustee of the Museum of American Finance, an affiliate of the Smithsonian Institution. He serves on the editorial boards of Financial History magazine and The Journal of Behavioral Finance.

Jocelyn K. Glei

Jocelyn K. Glei is the bestselling author and editor of three books: Manage Your Day-to-Day, Maximize Your Potential and Make Your Mark. Glei is the founding editor of the award-winning 99U.com website, which has won two Webby Awards for 'Best Cultural Blog' and built a rabid fan base of creatives, entrepreneurs and productivity geeks. She also led the curation of the popular 99U Conference, which draws over 1,000 creatives from all over the world each year, and has presented talks from an incredible crop of inspirational speakers, including Brené Brown, Jonathan Adler, Gretchen Rubin, and many more.

Julia Pimsleur

Julia Pimsleur is CEO and Founder of Little Pim, the leading program for introducing young children to a second language at home. It sells internationally in nineteen countries, and has won more than twenty-five awards for its proprietary Entertainment Immersion Method®. Pimsleur is dedicated to helping other female entrepreneurs access growth capital - one of the greatest keys to business success. To this end, she has created the "Double Digit Academy" fundraising boot-camp and the online course "Further. Faster. Funded." Pimsleur has blogged about entrepreneurship for Forbes.com since 2012, and she has been a speaker at Stanford University, Yale University, NYU Stern Business School, and the Yale School of Management. A popular TV guest, she has been featured on TODAY, NBC Weekend Todayand Fox News, and her company has been highlighted in Business Week, Wall Street Journal and The New York Times. She won the 2013 Smart CEO Brava! Award for women entrepreneurs.

Keigo Higashino

Keigo Higashino is the single bestselling, best-known novelist in Japan and around Asia, with numerous television and film adaptations of his work appearing in several languages. He's the author of The Devotion of Suspect X, which was the finalist for the Edgar Award for best novel, and Malice, among many others. He lives in Tokyo, Japan.

Liisa Puolakka

Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia's global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity. She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters.

Melissa A Schilling

Melissa A. Schilling is a professor at New York University's Stern School of Business and the author of the number one innovation strategy textbook in the world, Strategic Management of Technological Innovation. As one of the world's leading experts on innovation, she has appeared on numerous media outlets including Bloomberg BusinessWeek, Huffington Post, CNBC, The Brian Lehrer Show, Scientific American, USA Today, South China Morning Post, Energy Biz Insider, Clean Technica, and New Energy

Michiel Maandag

Michiel Maandag is an international brand advisor and coach. He is the founder of monday brand advisory. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.

Rob Simbeck

Rob Simbeck is a writer and editor of over 20 books. He was ghostwriter of Cal Turner's first book, co-written with Howard Olds, Led To Follow.

Sanjay Sarma

Sanjay Sarma, Professor of Mechanical Engineering at MIT, is the university's Dean of Digital Learning, overseeing the school's open courseware initiatives.The author of more than seventy-five professional papers, he has been awarded the MIT MacVicar Fellowship and other prestigiuos awards such as the Den Hartog Teaching Excellence Award and the Joseph H. Kennan Award for Innovation in Undergraduate Education.

Shanda McCloskey

Shanda McCloskey was inspired to develop the determined, creative character of Charlotte by the entrepreneurial spirit of her family members and by watching her inventive daughters play with their toys. She studied art in Atlanta and New York City, andDoll-E 1.0 is her first book for children. Shanda lives near Atlanta, Georgia, and invites you to visit her at shandamc.com.

Tim Vandehey

Tim Vandehey is a bestselling ghostwriter and co-author. He lives in Kansas City, Missouri with his wife and daughters