Related to: 'The Global Silicon Valley Handbook'

Robinson

The Creative's Guide to Starting a Business

Harriet Kelsall
Authors:
Harriet Kelsall

'A book to devour from start to finish - easy to do as it is accessibly-written and oh so fascinating - and then to dip into later for reference.' - Joanna ReevesDo you have a passion for making beautiful objects? Are you wondering whether you can take the next step and turn your creativity into a career? This inspirational guide offers easy-to-follow advice from talented and creative industry experts. There are practical exercises that will help you sell your creations, choose the right time to start your business, and guide you through as you do so. With The Creative's Guide to Starting a Business, you will discover the best way to: Create pieces that sell Write a business plan Identify and reach customers Research the competition Price products and test the market Promote the business successfully Packed with interviews, encouraging real life stories, and tips from successful entrepreneurs who started with a passion and turned it into their own successful, creative business, this practical guide will take you through the very first steps of defining creative and financial success to ultimately establishing a rewarding start-up.

Black Dog & Leventhal

How Things Are Made

Sharon Rose, Andrew Terranova
Authors:
Sharon Rose, Andrew Terranova
Robinson

The Only Book You Will Ever Need on Branding

Michiel Maandag, Liisa Puolakka
Authors:
Michiel Maandag, Liisa Puolakka

Andrew Terranova

Andrew Terranova is an engineer, maker, and writer who is usually found taking something apart or putting something together. His projects and articles have been published in Make: Magazine, Popular Science and GeekDad. He lives in New Jersey.

Antoine van Agtmael

Antoine van Agtmael is a senior adviser at Garten Rothkopf, a public policy advisory firm in Washington, DC. Previously, he was a founder, CEO, and CIO of Emerging Markets Management LLC; a deputy director of the capital markets department of the International Finance Corporation (IFC), the private sector oriented affiliate of the World Bank; and a division chief in the World Bank's borrowing operations. He was an adjunct professor at Georgetown Law Center and taught at the Harvard Institute of Politics. Van Agtmael is chairman of the NPR Foundation, a member of the board of NPR, and chairman of its Investment Committee. He is also a trustee of the Brookings Institution and cochairman of its International Advisory Council. He is on the President's Council on International Activities at Yale University, the Advisory Council of Johns Hopkins University's Paul H. Nitze School of Advanced International Studies (SAIS), and a member of the Council on Foreign Relations.

Ben Mezrich

Ben Mezrich is the internationally bestselling author of The Accidental Billioanires, The Ugly Americans, Busting Vegas, Rigged and Bringing Down the House:The Inside Story of Six MIT Students Who Took Vegas for Millions. Ben Mezrich lives in Boston.

Charles R. Morris

Charles R. Morris has written fifteen books, including The Coming Global Boom, a New York Times Notable Book; The Tycoons, a Barron's Best Book of 2005; and The Trillion Dollar Meltdown, winner of the Gerald Loeb Award and a New York Times bestseller. His recent book, The Dawn of Innovation, was named a Wall Street Journal Best Business Book of 2012. A lawyer and former banker, Morris's articles and reviews have appeared in many publications, including the Atlantic Monthly, New York Times, and Wall Street Journal.

Christine Lagorio-Chafkin

Christine Lagorio is a senior writer at Inc Magazine and has been covering startups and entrepreneurship for the last seven years. She has previously written for Congressional Quarterly, CBS News, The Village Voice, The New York Times, and The San Francisco Chronicle. This is her first book.

Dambisa Moyo

Dr Dambisa Moyo is an international economist who writes on the macroeconomy and global affairs.She is the author of the New York Times bestsellers Dead Aid: Why Aid Is Not Working and How There Is a Better Way for Africa, How The West Was Lost: Fifty Years of Economic Folly - And the Stark Choices Ahead and Winner Take All: China's Race for Resources and What It Means for the World.Moyo was named by Time magazine as one of the 100 Most Influential People in the World, and was named to the World Economic Forum's Young Global Leaders Forum. Her work regularly appears in economic and finance-related publications such as the Financial Times and Wall Street Journal.She completed a doctorate in Economics at Oxford University and holds a Masters degree from Harvard University. She completed an undergraduate degree in Chemistry and an MBA in Finance at the American University in Washington DC.

Fred Bakker

Alfred Bakker, until his recent retirement, was a journalist specializing in monetary and financial affairs with Het Financieele Dagblad--the Financial Times of Holland--serving as deputy editor, editor in chief, and CEO. In addition to his writing and editing duties he helped develop the company from a newspaper publisher to a multimedia company, developing several websites, a business news radio channel, and a quarterly business magazine, FD Outlook, and was responsible for the establishment of FD Intelligence.

George Berkowski

George Berkowski is a serial entrepreneur who has built businesses in manned space flight, online dating, transportation and mobile apps. He is one of the minds behind the internationally successful taxi hailing app Hailo where he led the product team until September 2013. George studied rocket science and economics at the Massachusetts Institute of Technology, and business at the Ecole Superieure de Commerce de Paris. He was Chairman of MIT's Enterprise Forum in the UK and is heavily involved in the UK and US startup scenes. George now divides his time between London and Silicon Valley.

Harriet Kelsall

Harriet Kelsall founded her business in 1998 at her kitchen table and has grown it to be one of the UKs leading jewellery design companies with many national and international awards to its name. She was the 2016 HSBC Forward Ladies Retail Business Woman of the year, is one of Everywoman's Retail Ambassadors, is a Freeman of the Worshipful Company of Goldsmiths and of the City of London, is the chairman of the National Association of Jewellers and a non executive director for both the Responsible Jewellery Council and the British Hallmarking Council. She mentors creative start-ups and as a successful dyslexic, she is in an inspiration to others whose talents lie in creativity.

Jocelyn K. Glei

Jocelyn K. Glei is the bestselling author and editor of three books: Manage Your Day-to-Day, Maximize Your Potential and Make Your Mark. Glei is the founding editor of the award-winning 99U.com website, which has won two Webby Awards for 'Best Cultural Blog' and built a rabid fan base of creatives, entrepreneurs and productivity geeks. She also led the curation of the popular 99U Conference, which draws over 1,000 creatives from all over the world each year, and has presented talks from an incredible crop of inspirational speakers, including Brené Brown, Jonathan Adler, Gretchen Rubin, and many more.

Julia Pimsleur

Julia Pimsleur is CEO and Founder of Little Pim, the leading program for introducing young children to a second language at home. It sells internationally in nineteen countries, and has won more than twenty-five awards for its proprietary Entertainment Immersion Method®. Pimsleur is dedicated to helping other female entrepreneurs access growth capital - one of the greatest keys to business success. To this end, she has created the "Double Digit Academy" fundraising boot-camp and the online course "Further. Faster. Funded." Pimsleur has blogged about entrepreneurship for Forbes.com since 2012, and she has been a speaker at Stanford University, Yale University, NYU Stern Business School, and the Yale School of Management. A popular TV guest, she has been featured on TODAY, NBC Weekend Todayand Fox News, and her company has been highlighted in Business Week, Wall Street Journal and The New York Times. She won the 2013 Smart CEO Brava! Award for women entrepreneurs.

Keigo Higashino

Keigo Higashino is the single bestselling, best-known novelist in Japan and around Asia, with numerous television and film adaptations of his work appearing in several languages. He's the author of The Devotion of Suspect X, which was the finalist for the Edgar Award for best novel, and Malice, among many others. He lives in Tokyo, Japan.

Liisa Puolakka

Liisa Puolakka is a director of research and strategy at ChauhanStudio, a boutique industrial design practise. She is former head of Nokia's global brand identity. When Michiel Maandag, a colleague during her time at Nokia, got in touch to suggest writing a book together, she jumped at the opportunity. She is allergic to marketing jargon and complex models, always driven to find a different, unique angle to things - like this no-nonsense brand book for businesses. A fashion designer by degree, she illustrates for fun. Liisa is Finnish and lives in London with her husband and two daughters.

Michiel Maandag

Michiel Maandag is an international brand advisor and coach. He is the founder of monday brand advisory. While coaching & training businesses, he realized that creating brands that people love is not talked about enough. His ambition is to change that. Based on his experience working with global brands and international marketing, Michiel has invented unique and highly effective methods to help create & maintain winning brands. This, and his passion to make the complex simple, has directly led to the ideas in The Only Book You Will Ever Need On Branding. Michiel is Dutch and lives in the Netherlands with his Finnish wife and daughter.

Seth Godin

Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.

Sharon Rose

Sharon Rose is a business consultant and is constantly taking things apart and rebuilding them in her free time. She lives in Redmond, Washington.

Tim Vandehey

Tim Vandehey is a bestselling ghostwriter and co-author. He lives in Kansas City, Missouri with his wife and daughters