Related to: 'Social Startup Success'

Da Capo Lifelong Books

You Get What You Pitch For

Anthony Sullivan, Tim Vandehey
Authors:
Anthony Sullivan, Tim Vandehey

Pitching is about persuasion: radiating positivity, controlling the situation, winning an audience's trust, creating "fierce agreement," and getting them to want to give you what you're asking for. Written not just for a business audience, You Get What You Pitch For will approach the pitch as what it really is: a methodology for building productive, positive, mutually beneficial person-to-person interactions. Pitchman Anthony "Sully" Sullivan and co-author Tim Vandehey weave a lifetime of vivid stories and colorful characters, one-of-a-kind pitchman-lingo, and field-tested pitching techniques into an entertaining, practical, put-this-material-to-work-today user's manual for an extraordinary set of skills that millions of people can use to become the most confident, charismatic and powerful version of themselves. You Get What You Pitch For tackles common, real-life scenarios almost anyone can relate to, from handling disagreements, job interviews, making an important speech, getting funding, going after a promotion, and more.

Basic Books

Winning at New Products, 5th Edition

Robert G. Cooper
Authors:
Robert G. Cooper
PublicAffairs

Good for You, Great for Me

Lawrence Susskind
Authors:
Lawrence Susskind
Carroll & Graf

The Compound Effect

Perseus
Authors:
Perseus
Basic Books

The Cluetrain Manifesto

Christopher Locke, Dan Gillmor, David Weinberger, Doc Searls, J. P. Rangaswami, Jake McKee, Rick Levine
Authors:
Christopher Locke, Dan Gillmor, David Weinberger, Doc Searls, J. P. Rangaswami, Jake McKee, Rick Levine

Ten years after Cluetrain's original publication, too many companies still ignore the idea that markets are really made up of people. In our rapidly changing world, this book's message is more vital than ever. Companies may be wired for business, but they still struggle with how to talk to their customers like human beings. The 10th Anniversary Edition features extensive new commentaries by industry leaders, but the core message of this modern business classic remains intact.

Basic Books

Emotional Design

Don Norman
Authors:
Don Norman
Basic Books

Good Work

Howard E. Gardner, Mihaly Csikszentmihalyi, William Damon
Authors:
Howard E. Gardner, Mihaly Csikszentmihalyi, William Damon

What does it mean to carry out "good work"? What strategies allow people to maintain moral and ethical standards at a time when market forces wield unprecedented power and work life is being radically altered by technological innovation? These are the questions at the heart of this important collaboration by three leaders in psychology. Enlivened with stories of real people facing hard decisions, Good Work offers powerful insight into one of the most important issues of our time and, indeed, into the future course of science, technology, and communication.

Basic Books

The Discipline of Market Leaders

Fred Wiersema, Michael Treacy
Authors:
Fred Wiersema, Michael Treacy
Basic Books

What To Say To Get What You Want

Lyle Sussman, Sam Deep
Authors:
Lyle Sussman, Sam Deep

Is your boss a Perfectionist," demanding flawless results? Do you have Can-Do" employees who can't deliver? Does a Drain" siphon away your time? You can win cooperation from these people before they block your productivity. What to Say to Get What You Want provides the right words to motivate, convince, or soothe almost any personality.

Basic Books

The Great U-turn

Barry Bluestone, Bennett Harrison
Authors:
Barry Bluestone, Bennett Harrison

This devastating critique by the authors of The Deindustrialization of America documents how the economic policies of the Reagan era have damaged the American standard of living and suggests how this trend may be reversed.

Basic Books

Kaisha Japanese Corp

James C. Abegglen
Authors:
James C. Abegglen

Widely acclaimed as the best book yet on Japanese management by two experts, this important book offers a tough-minded analysis of Japanese business methods and competitive strategies.

Anthony Sullivan

Anthony Sullivan is an English entrepreneur and pitchman best known as the leading spokesman for the OxiClean brand. His production company, Sullivan Productions, Inc., produces TV commercials for consumer products.

Gary Klein

Gary Klein, PhD, is a research psychologist famous for his part in founding the field of naturalistic decision making, and is Senior Scientist at MacroCognition LLC. He was one of the leaders of a team that redesigned the White House Situation Room. Gary is the author of several books, including The Power of Intuition and Streetlights and Shadows.

Joel L. Fleishman

Joel L. Fleishman is a professor of law and public policy; director of the Samuel and Ronnie Heyman Center for Ethics, Public Policy and the Professions; and director of the Center for Strategic Philanthropy and Civil Society at Duke University. From 1993 to 2001, Fleishman took a part-time leave from Duke University to serve as president of the Atlantic Philanthropic Service Company, the U.S. Program Staff of Atlantic Philanthropies. Fleishman also serves as a director of Ralph Lauren Corporation.

Joseph F. Coughlin

Joseph Coughlin is the founder and director of the MIT AgeLab, a multidisciplinary research program created to understand the behavior of the 50+ population, the role of technology in their lives, and the opportunity for innovation to improve the quality of life for older adults and their families. He is a member of the board of directors of AARP, AARP Services, and Benchmark Senior Living. Coughlin consults with major companies in the United States and internationally, including BMW, Colgate, Kimberly Clark, JP Morgan, Marriott, Johnson & Johnson, Cartier, and many others.

Magdalena Yesil

Magdalena Yesil is a founder of Broadway Angels and the founding board member and first investor of Salesforce, where she served on the board from inception to post IPO. Yesil has been active in Silicon Valley for three decades; she spent eight years as a general partner at the venture capital firm US Venture Partners, making investments in a broad spectrum of technology startups. She has been an early investor in more than 30 companies, and prior to her investing career, Yesil was a serial entrepreneur, founding two successful electronic commerce companies: CyberCash, a pioneer in the secure electronic payment systems (IPO), and MarketPay, an embedded payments software company.

Michael Savage

On air for 20 years, MICHAEL SAVAGE has millions of listeners for his #1 streaming radio show. The Savage Nation is one of the top radio talk programs in America, broadcast on over 225 stations. A prolific New York Times bestselling author, Dr. Savage has been profiled inPlayboy and The New Yorker and he has been awarded the Freedom of Speech Award from Talkers magazine. He received his Ph.D. in epidemiology and nutrition sciences from the University of California at Berkeley.

Nomi Prins

Nomi Prins is a journalist, speaker, respected TV and radio commentator, and former Wall Street executive. The author of six books, including All the Presidents' Bankers, Other People's Money, and It Takes a Pillage, her writing has been featured in the New York Times, Fortune, Mother Jones, Guardian, and Nation, among others. She is a senior fellow at Demos, was a member of Senator Bernie Sanders (I-VT) Federal Reserve Reform Advisory Council, is listed as one of America's TopWonks, and is on the advisory board of the whistle-blowing organization ExposeFacts.

Thomas Sowell

Thomas Sowell is a Senior Fellow at the Hoover Institution, Stanford University. He is the author of dozens of books and the recipient of various awards, including the National Humanities Medal, Presented by the President of the United States in 2003.

Tim Vandehey

Tim Vandehey is a bestselling ghostwriter and co-author. He lives in Kansas City, Missouri with his wife and daughters