Related to: 'Winning at New Products and 5th Edition'

Basic Books

Product Leadership

Robert G. Cooper
Authors:
Robert G. Cooper

As we learned from New Coke, Pets.com, Apple's original handheld device, the Newton, and the reissued Ford Thunderbird, all the promotion in the world won't save a product that somehow isn't right. Robert Cooper is the world's leading expert on making sure your new-product introductions are more like Apple's iPods and less like Newtons.Cooper invented what's called the "stage-gate" process of new-product development-a process used by 60% of all businesses today. For this second edition Cooper has completed a major new study-the largest study of product development practices and results ever undertaken. He analyzed thousands of new success and failures from hundreds of companies, with a particular emphasis on high-technology products and services. Product Leadership won't just tell you what things are helpful to your company's success. Now it will tell you how and how much they help.

Basic Books

Portfolio Management For New Products

Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett
Authors:
Elko J. Kleinschmidt, Robert G. Cooper, Scott J. Edgett
Basic Books

Product Development For The Service Sector

Robert G. Cooper, Scott J. Edgett
Authors:
Robert G. Cooper, Scott J. Edgett

Alan Hester

Alan Hester is a trainer and international author. His first book, Management Starts With You: Gain Confidence and Success as a Leader and Manager, has been translated into Chinese, Arabic and Greek and sold in the US, India, Australia and across Europe. Alan works with individuals and with leaders to increase their confidence, resilience, success and well-being. He formed Alan Hester Associates in 2002, delivering practical, inspirational and interactive workshops to a wide range of people. This book draws on his experiences of working with people recovering from depression and other mental health issues, long-term unemployed adults, people with addiction problems and those who need help to get out of their own way and find a new direction in life.Alan lives with his wife Eunice, the couple's Golden Retriever and their four cats in Reading, Berkshire. They have a son, Michael, and a daughter, Charlotte. He spends his spare time listening to Bob Dylan albums, supporting Reading FC, watching cricket, gardening, reading and, of course, writing. Get Out Of Your Own Way is his second book.To find out more about the author's work or to contact him direct for speaking, training or coaching, please visit www.alanhester.co.uk or email him at alan@alanhester.co.uk.

Cal Newport

Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of SO GOOD THEY CAN'T IGNORE YOU and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.

Carol Dweck

Dr. Carol S. Dweck is widely regarded as one of the world's leading researchers in the fields of personality, social psychology and developmental psychology. She has been the William B. Ransford Professor of Psychology at Columbia University and is now the Lewis and Virginia Eaton Professor of Psychology at Stanford University and a member of the American Academy of Arts and Sciences. Her scholarly bookSelf-Theories: Their Role in Motivation, Personality, and Developmentwas named Book of the Year by the World Education Fellowship. Her work has been featured in such publications asThe New Yorker, Time, The New York Times, The Washington Post, andThe Boston Globe, and she has appeared onTodayand 20/20. She lives with her husband in Palo Alto, California.

Elizabeth Stokoe

Elizabeth Stokoe is Professor of Social Interaction in the Department of Social Sciences at Loughborough University, using conversation analysis to understand how talk works. Outside the University, she runs workshops with professionals using her research-based communication training method called the "Conversation Analytic Role-play Method". She is one of thirteen WIRED 2015 Innovation Fellows; has given TEDx, New Scientist, SciFoo/Google, Cheltenham Science Festival and Royal Institution lectures, and her research and biography were featured on the BBC Radio 4's The Life Scientific.

Farrah Storr

Farrah Storr was appointed Editor of Cosmopolitan UK in July 2015. Since taking the role, she has led the magazine through a dramatic new look and introduced unique content. Farrah is internationally recognised as a leading authority on print and digital publishing, fashion, branding, international and current affairs and lifestyle as an author and journalist. Storr is an accomplished moderator, host and presenter, and speaks on leadership, motivation, media, press relations, Asia relations, woman's rights, health and travel.

Harriet Kelsall

Harriet Kelsall founded her business in 1998 at her kitchen table and has grown it to be one of the UKs leading jewellery design companies with many national and international awards to its name. She was the 2016 HSBC Forward Ladies Retail Business Woman of the year, is one of Everywoman's Retail Ambassadors, is a Freeman of the Worshipful Company of Goldsmiths and of the City of London, is the chairman of the National Association of Jewellers and a non executive director for both the Responsible Jewellery Council and the British Hallmarking Council. She mentors creative start-ups and as a successful dyslexic, she is in an inspiration to others whose talents lie in creativity.

Heather Child

Heather Child's experience in digital marketing has brought her into close contact with the automation and personalisation technologies that herald the 'big data' age. She lives in Bristol. Find her on twitter at @Heatherika1.

Iain Banks

Iain Banks came to widespread and controversial public notice with the publication of his first novel, THE WASP FACTORY, in 1984. He gained enormous popular and critical acclaim for both his mainstream and his science fiction novels. Iain Banks died in June 2013.

Julia Pimsleur

Julia Pimsleur is CEO and Founder of Little Pim, the leading program for introducing young children to a second language at home. It sells internationally in nineteen countries, and has won more than twenty-five awards for its proprietary Entertainment Immersion Method®. Pimsleur is dedicated to helping other female entrepreneurs access growth capital - one of the greatest keys to business success. To this end, she has created the "Double Digit Academy" fundraising boot-camp and the online course "Further. Faster. Funded." Pimsleur has blogged about entrepreneurship for Forbes.com since 2012, and she has been a speaker at Stanford University, Yale University, NYU Stern Business School, and the Yale School of Management. A popular TV guest, she has been featured on TODAY, NBC Weekend Todayand Fox News, and her company has been highlighted in Business Week, Wall Street Journal and The New York Times. She won the 2013 Smart CEO Brava! Award for women entrepreneurs.

Katy Sobey

Katy Sobey BiographyKaty is from Bristol and trained at the Royal Welsh College of Music and Drama.Theatre includes: Orpheus & Eurydice (Insane Root, Suspension Bridge Vaults), Rocky: A HorrorShow (The Wardrobe Theatre), The Woodlanders (Hammerpuzzle/Cheltenham Everyman), Othello(Stafford Gatehouse), Here Be Monsters (UK Tour), Hot Air (Tobacco Factory Theatre/MyrtleTheatre Co.), King John (Hammerpuzzle/The Egg), A Midsummer Night's Dream (UK Tour), Flood(Bike Shed Theatre), Sleeping Beauty and Aladdin (Little Wolf/Loughborough Town Hall), EarlyDoors (Edinburgh Festival) and The Taming of the Shrew (Sam Wanamaker Festival, The Globe).Katy has appeared in several radio plays for BBC Radio 4, including Tess In Winter, The All-Clear,The Shining Heart and Writing the Century: The Dock. She has also featured in multiple episodesof Poetry Please with Roger McGough.On television, Katy has appeared on BBC 1's daytime drama, The Indian Doctor.Katy has recorded numerous audiobooks and is a featured artist on Audible UK's Narrator'sGreatest Hits. She is the voice of the popular young adult series, Geek Girl.

Lauren Handel Zander

Lauren Handel Zander is a life coach, university lecturer, and public speaker. As Co-Founder and Chairman of Handel Group, an international corporate consulting and private coaching company, she has coached countless private clients: professors, politicians, award-winning artists, and Fortune 500 CEOs. The Handel Method has been taught at MIT, Stanford University, NYU, and in the New York City Public School System. Lauren has also led seminars and conferences all over the world and has contributed to The New York Times, Forbes, Self, Women's Health, Vogue, Marie Claire, Elle, and The Huffington Post.

Mark Pendergrast

Mark Pendergrast was born and raised in Atlanta, Georgia, and is the author of eleven books, including Uncommon Grounds and For God, Country and Coca-Cola. He lives in Vermont.

Natasha Courtenay-Smith

Natasha Courtenay-Smith is an entrepreneur, digital strategist and business mentor. Her clients include celebrities, business owners, thought leaders, health practitioners, experts, and all round ambitious, talented individuals who want to build their brand online and become better known for what they do. Her first book The Million Dollar Blog was published in 2016.

Seth Godin

Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.

Theresia Enzensberger

Theresia Enzensberger studied Film and Film Studies at Bard College in New York and writes as a freelance journalist for the FAZ, FAS, ZEIT Online, Krautreporter and Monopol. In 2014, she founded the award-winning BLOCK Magazine. Blueprint is her first novel. Theresia Enzensberger lives in Berlin.

Thomas Sowell

Thomas Sowell is a Senior Fellow at the Hoover Institution, Stanford University. He is the author of dozens of books and the recipient of various awards, including the National Humanities Medal, Presented by the President of the United States in 2003.

Tim Clissold

Tim Clissold has worked in China for 16 years and travelled there extensively. After joining Arthur Andersen and working in London, Australia and Hong Kong, he developed a fascination with China and spent two years studying Mandarin Chinese before co-founding a private equity group investing in China.