Related to: 'Back to Human'

PublicAffairs

The End of Loyalty

Rick Wartzman
Authors:
Rick Wartzman

In the current era of intense global competition, advancing technology, weakness in organized labor and a worshiping of "shareholder value," the idea of a corporate social contract in America has become largely a myth. Most big companies seek to minimize their commitments to employees, as job security, pay, healthcare and pensions have all taken a severe hit. The few that invest in worker morale and culture-such as Google-are hailed as bold and innovative. But they don't tend to employ many people.In this richly detailed and eye-opening book, Rick Wartzman shows that for many of America's greatest companies, it wasn't always this way. As WWII drew to a close, General Motors, General Electric, Kodak and Coca-Cola were among the nation's business giants that took responsibility for providing their workers and retirees with an array of social benefits, erecting what was essentially a private welfare state. These companies also believed that worker pay needed to be kept high in order to preserve morale and the quality of their product-as well as keep the economy humming. And, of course, productivity boomed.But it wasn't to last. By tracing the ups and downs of these four corporate icons over 70 years, Wartzman tells the story of the rise and fall of the social contact between employer and employee in America. As the narrative unspools, Wartzman works through the Golden Age of the '50s and '60s, the turbulent years of the '70s and '80s, and the rise of downsizing, outsourcing and instability that characterizes so many current companies. Taken together, these many acts comprise a kind of biography of the American Dream gone sideways.Told with energy and insight, The End of Loyalty shows that capitalism wasn't always the unfettered system that so many grieve about today, and makes the case that it doesn't have to stay that way.

Piatkus

Promote Yourself

Dan Schawbel
Authors:
Dan Schawbel
Piatkus

How To Be A Writer

Sally O'Reilly
Authors:
Sally O'Reilly

How To Be a Writer is a comprehensive guide to the career of writing from experienced writer and creative writing tutor Sally O'Reilly.The book will cover questions such as: If you want to be a writer, should you invest in a creative writing course? If so, which one? Are writing groups a good thing? What grants, awards and prizes are available to the aspiring writer? How should you plan your career in the long term? It will also feature an introduction from Fay Weldon - 'Why I wish I'd read this book when I was 25' - and will include comments and case studies from other established authors, agents and industry experts. How To Be a Writer will include everything that a writer needs to know about running their own career, from choosing an agent to café scribbling, and from filing a tax return to flirting with the literati and will be an essential reference book for any author who takes their work seriously.

How To Books

Start and Run a Greeting Cards Business, 2nd Edition

Elizabeth White
Authors:
Elizabeth White
How To Books

Management Level Psychometric and Assessment Tests

Andrea Shavick
Authors:
Andrea Shavick

Gone are the days when an impressive CV and a sparkling performance at interview were all you needed to land a great job. Now, for the vast majority of medium-large sized organisations worldwide, rigorous assessment of candidates is an integral part of the recruitment process, especially when it comes to filling those elusive top jobs. So whether you're after a junior management, senior management or even director level position, or simply want to familiarise yourself with the very latest selection and recruitment techniques, you need this book! It includes: 37 genuine management-level practice psychometric tests from SHL Group plc, the biggest test publisher in the world including 360 questions covering verbal reasoning, numerical reasoning and abstract reasoning; everything you need to know about personality questionnaires, plus loads of practice material, including the popular OPQ 32 personality questionnaire; a complete guide to what to expect, and how to survive an assessment centre visit, alongside genuine Brainstorm, Scenarios and Fastrack management tests; and detailed information about the management-level 'behavioural simulations' such as role-plays, group discussions, business analysis, in-tray exercises and presentations, commonly used to assess candidates at assessment centres.

Alan Fairweather

Alan Fairweather, The Motivation Doctor, spent a total of 23 years in sales, customer service and management. He worked in six different sales organisations as a Sales Engineer, Training Manager and Sales Manager. For the past eighteen years he has been running his own business as an international speaker in Asia, Europe, the US and the UK. Alan is also the author of How to Manage Difficult People and How to Be a Motivational Manager.

Anthony Gell

Anthony Gell is the founder and CEO of LeadersIn, an online and offline community dedicated to sharing wisdom from world leaders in their field. Before launching LeadersIn in 2012, Anthony was a producer in a London based B2B publishing and conference company. During his ten years with that company, he was part of the launch team for the Asian HQ in Singapore, oversaw the turnaround of the New York office, and then became Regional CEO, launching offices in South Africa, Germany, Spain, Sweden, Dubai and Shanghai. In 2008, he launched both a consulting business, and The Business Voice (bvo.com), which provides a free library of interviews under the brand 'Leaders In Business'. Anthony has written many leadership, success and business articles and is an avid public speaker. He has been asked to interview business leaders at many leading institutions including London Business School and Imperial College, London.

Benjamin Hardy

Benjamin Hardy is the writer of Slipstream Time Hacking, a self-help phenomenon that has been downloaded more than 200,000 times. In 2016, Hardy was the #1 writer on Medium.com. His writing is informed by his personal experiences - from a troubled upbringing in a broken, drug-afflicted family, to the three children he has fostered with wife Lauren - and passionate interest in self-help and psychology. Hardy is currently studying towards a PhD in Industrial and Organizational Psychology.

Bryce G. Hoffman

BRYCE G. HOFFMAN, author of the critically acclaimed and bestselling book American Icon: Alan Mulally and the Fight to Save Ford Motor Company, is a consultant and speaker who helps companies around the world plan better and leaders around the world lead better by applying innovative systems from the business and the military industries. Formerly an award-winning financial journalist who spent twenty-two years covering the global automotive and high-tech and biotech industries for major newspapers in Michigan and California, he launched his international consulting practice in 2014. He writes a regular column on leadership and culture for Forbes.com and appears on television and radio shows in the Unites States and around the world. He and his wife live in Fenton, Michigan.

Cal Newport

Cal Newport, Ph.D., lives in Washington, DC, where he is a writer and an assistant professor of computer science at Georgetown University. He is the author of SO GOOD THEY CAN'T IGNORE YOU and three books of unconventional advice for students. He runs the popular website Study Hacks: Decoding Patterns of Success.

Dan Schawbel

Dan Schawbel is a New York Times bestselling author, partner, and research director at Future Workplace, and the founder of both Millennial Branding and WorkplaceTrends.com. He is the bestselling author of two career books: Promote Yourself and Me 2.0. Through his companies, he's conducted dozens of research studies and worked with major brands including American Express, GE, Microsoft, Virgin, IBM, Coca-Cola, and Oracle. Dan has written countless articles for Forbes, Fortune, TIME, The Economist, and The Harvard Business Review. Considered "one of today's more dynamic young entrepreneurs" by Inc. Magazine, Schawbel has been profiled or quoted in more than 2,000 media outlets, such as NBC's The Today Show, Fox News's Fox & Friends, MSNBC's Your Business, The Steve Harvey Show, The Wall Street Journal, People Magazine, Wired Magazine, GQ, The Economist, and NPR. He has been recognized on several lists including Inc. Magazine's "30 Under 30," Forbes Magazine's "30 Under 30," Business Insider's "40 Under 40," BusinessWeek's "20 Entrepreneurs You Should Follow," and as one of Workforce Magazine's "Game Changers."

David Allen

David Allen is the internationally bestselling author of Getting Things Done and Ready for Anything. He is the chairman and founder of the David Allen Company, a global management and consulting company, widely recognized as the world's leading authority in developing personal and organization capacity.

Debra Fine

Debra Fine is an internationally recognised speaker and trainer. As a member of the National Speakers Association she travels extensively giving lectures and conducting workshops on the topic.

Gael Lindenfield

Gael Lindenfield is a psychotherapist and the internationally bestselling author of 20 ground-breaking personal development books, which have been translated into 33 languages. She is widely acknowledged as a leading expert on confidence.

Jonathan Black

Author Jonathan Black has been Director of the Careers Service at the University of Oxford for the last eight years. Before that, he's had a number of different jobs including: management consultant, professional publisher, co-founder of a start-up company, finance director, aerospace engineer, computer salesman, and strategy director. He has worked in the UK, Europe and the USA, in small businesses and large corporations, private and public sector. In his day job, he works one-to-one with students, presents at international conferences, on the radio and TV, and comes up with new ideas and programmes to help students in schools, university and beyond, to improve their career prospects.

Lorraine Murphy

Lorraine Murphy is an award-winning entrepreneur and author. In 2012, she founded The Remarkables Group, a pioneering influencer strategy agency. Prior to starting The Remarkables Group, Lorraine created and managed campaigns in an eight-year PR career that began in Dublin, moved to London and ended up in Sydney where she now lives and works. Lorraine's acclaimed, bestselling first book, REMARKABILITY, was published in 2016. This was followed be GET REMARKABLY ORGANISED in 2018. BABY, YOU'RE REMARKABLE is her third book.

Michael Casey

Michael J. Casey is the author of three critically-acclaimed books and a longtime columnist for The Wall Street Journal. He recently became theSenior Advisor at MIT Media Lab's new Digital Currency Initiative.

Natasha Courtenay-Smith

Natasha Courtenay-Smith is an entrepreneur, digital strategist and business mentor. Her clients include celebrities, business owners, thought leaders, health practitioners, experts, and all round ambitious, talented individuals who want to build their brand online and become better known for what they do. Her first book The Million Dollar Blog was published in 2016.

Oliver Luckett

Oliver Luckett is a renowned digital entrepreneur whose resume hosts an array of formidable start-ups and other accomplishments in new media. He is currently CEO of theAudience, the world's largest multi-channel publisher, which he co-founded with Hollywood agent Ari Emanuel and Napster/Facebook pioneer Sean Parker. With a reach of a billion customers a month, theAudience works with top celebrities, brands, and "influencers" to help spread their message.

Rick Wartzman

Rick Wartzman is a Senior Advisor at the Drucker Institute, where he was Executive Director until early 2016. His books include Obscene in the Extreme, The King of California, and What Would Drucker Do Now? A former writer and editor at the Wall Street Journal and the Los Angeles Times, he currently comments on the future of work for Fortune online. He lives in Los Angeles.