Related to: 'Jock Busuttil'

Robinson

Ten Women Who Changed Science, and the World

Catherine Whitlock, Rhodri Evans
Authors:
Catherine Whitlock, Rhodri Evans

With a foreword by Athene Donald, Professor of Experimental Physics, University of Cambridge and Master of Churchill College.Ten Women Who Changed Science tells the moving stories of the physicists, biologists, chemists, astronomers and doctors who helped to shape our world with their extraordinary breakthroughs and inventions, and outlines their remarkable achievements.These scientists overcame significant obstacles, often simply because they were women their science and their lives were driven by personal tragedies and shaped by seismic world events. What drove these remarkable women to cure previously incurable diseases, disprove existing theories or discover new sources of energy? Some were rewarded with the Nobel Prize for their pioneering achievements - Madame Curie, twice - others were not and, even if they had, many are not household names.Despite living during periods when the contribution of women was disregarded, if not ignored, these resilient women persevered with their research, whether creating life-saving drugs or expanding our knowledge of the cosmos. By daring to ask 'How?' and 'Why?' and persevering against the odds, each of these women, in a variety of ways, has made the world a better place.AstronomyHenrietta Leavitt (United States of America) (1868-1921) - discovered the period-luminosity relation(ship) for Cepheid variable stars, which enabled us to measure the size of our Galaxy and the Universe.PhysicsLise Meitner (Austria) (1878-1968) - fled Nazi Germany in 1938, taking with her the experimental results which showed that she and Otto Hahn had split the nucleus and discovered nuclear fission. Chien-Shiung Wu (United States of America) (1912-1997) - Chinese-American who disproved one of the most accepted 'laws of nature', that not all processes can be mirrored. She showed that the 'law of parity', the idea that a left-spinning and right-spinning sub-atomic particle would behave identically, was wrong.ChemistryMarie Curie (France) (1867-1934) - the only person in history to have won Nobel prizes in two different fields of science. Dorothy Crowfoot Hodgkin (United Kingdom) (1910-1994) - British chemist who won the Nobel prize for Chemistry in 1964. Among the most prominent of a generation of great protein crystallographers. The field was revolutionized under her. She pioneered the X-ray study of large molecules of biochemical importance: the structures of cholesterol, penicillin, vitamin B12 and insulin, leading to DNA structure analysis by Franklin etc.MedicineVirginia Apgar (United States of America) (1909-1974) - of Apgar Score fame.Gertrude Elion (United States of America) (1918-1999) - won the Nobel Prize for Physiology/Medicine in 1988 for developing some important principles for drug development.BiologyRita Levi-Montalicini (Italy) (1909-2012) - the so-called 'Lady of the Cells'. She won the Nobel Prize for Physiology/Medicine in 1986 for her co-discovery in 1954 of NGF (nerve growth factor).Elsie Widdowson (United Kingdom) (1906-2000) - a pioneer of the science of nutrition who was instrumental in devising the WW2 diet, in part through self-experimentation.Rachel Carson (United States of America) (1907-1964) - marine biologist and author of Silent Spring who is credited with having advanced the environmental movement.

Hachette Audio

Dream Teams

Shane Snow
Authors:
Shane Snow
Da Capo Lifelong Books

Superconnector

Scott Gerber, Ryan Paugh
Authors:
Scott Gerber, Ryan Paugh
Piatkus

Unscaled

Hemant Taneja
Authors:
Hemant Taneja

'A thought-provoking look at the technology that is changing the world of business and the benefits, pitfalls, and challenges for society as a whole.' -- Kenneth I. Chenault, former chief executive officer, American Express CompanyThroughout the twentieth century, technology and economics drove a dominant logic: bigger was almost always better. It was smart to scale up - to take advantage of classic economies of scale.But in the unscaled economy, size and scale have become a liability. Today's most successful companies - Uber, Airbnb, Amazon, Salesforce - have defied the traditional 'economies of scale' approach by renting scale instead of spending vast amounts of money building it. And a new generation of upstarts is using artificial intelligence to automate tasks that once required expensive investment, enabling them to grow big without the bloat of giant organisations.In Unscaled, Hemant Taneja convincingly shows how the unscaled economy is remaking massive, deeply-rooted industries and opening up fantastic possibilities for entrepreneurs, imaginative companies and resourceful individuals. Beyond that, it can be the model for solving some of the world's greatest problems, including climate change and soaring healthcare costs, potentially reversing many of the ills brought on by mass industrialization.The unscale wave has only just started. To succeed in business today, companies, CEOs and leaders everywhere must unlearn what they have been taught - they must embrace an unscaled mindset.

Piatkus

Make Elephants Fly

Steven S. Hoffman
Authors:
Steven S. Hoffman
Piatkus

Red Teaming

Bryce G. Hoffman
Authors:
Bryce G. Hoffman

In 2007, Steve Ballmer, the CEO of Microsoft, declared: "There's no chance that the iPhone is going to get any significant market share." The year after, the CEO of Blockbuster told press that "Neither RedBox nor Netflix are even on the radar screen in terms of competition". Well, hindsight is always 20/20. But what if there was a way to make foresight just as sharp?Arguably, neither of these companies would have been blindsided if they had had red teams. The ingenious and counterintuitive practice of red teaming has its origins in the military, and involves creating a group of devil's advocates to think like the enemy, challenge existing assumptions within an organisation and find holes in its strategy. It's a powerful cure for groupthink, tunnel vision and failures of imagination - ailments that have transformed many once-great corporations into the walking dead of the business world.RED TEAMING is the first major book to look at the business applications of red teams. It will provide readers with a guide to the core techniques of red teaming as well as its history and fascinating real-world examples. It will teach businesses how to challenge the conventions of their industry like an innovative disruptor would, and spot threats while there is still time to respond to them - creating a culture in which challenges are not only tolerated, but valued.

Robinson

Get Your Life Back

Fiona Kennedy, David Pearson
Authors:
Fiona Kennedy, David Pearson

HIGHLY COMMENDED for the British Medical Awards book prize for Popular MedicineMost of us have some behaviours which are not fully under our control but when those start interfering with our lives and with who we want to be, we need this book. When we turn away from opportunity and excitement in case it makes us anxious, we lose the joy in our lives and can experience misery and depression as well as, oddly, even more anxiety. Get Your Life Back helps you to identify what is really important to you and to notice the ways in which you behave which interfere with reaching your goals and following valued directions. It shows how to understand your own behaviour with compassion, without judgement, and how to both accept and change unhelpful or damaging ways of acting. You will learn new skills to manage emotion and endure discomfort as you journey towards mindful self-control.Uniquely, this book presents a blend of evidence-based treatments (CBT, ACT, DBT, compassion and mindfulness) giving you the best and most effective therapies for a better you.

Da Capo Press

Future Smart

James Canton
Authors:
James Canton
Piatkus

The Practitioner's Guide To Product Management

Jock Busuttil
Authors:
Jock Busuttil
Piatkus

The Practitioner's Guide To User Experience Design

Luke Miller
Authors:
Luke Miller

The core mission of User Experience (UX) design is to craft digital experiences that not only empower but delight users, and we've never had a better set of tools for doing so. Not only is there strong demand in digital product development for people with UX skills, but technology is evolving so rapidly and in such interesting ways that the work affords constant opportunities to innovate and let your creativity run. But how do you get into UX Design? Do you have to know how to write code? Or do you need a degree in design? And what exactly is UX? Does it refer to the process or the result? In The Practitioner's Guide To User Experience Luke Miller answers all of these questions and draws on his own experience and examples of specific projects to walk you through the methods used by designers to craft user experiences. These include:*Techniques of user research, including conducting user interviews and surveys and creating personas to represent the range of users you're appealing to, as well as performing competitive analysis of rival products. *A core set of methods for crafting well designed routes of navigation through sites and apps, called user flows *Creating the layouts and designing the interface elements of pages, from initial sketching and creating a rough site map, through the drawing of more detailed page designs, generally called wireframes, and on to making moving prototypes. *User testing - everything from rough sketches to fully functioning prototypes to interpreting the results of tests and making recommendations for any changes to products. The best UX comes from learning by doing and understanding how creative, fun and satisfying the work can be. Adding UX expertise to your mix of skills will make you more marketable, a knowledge of UX principles and practices and will enrich your work in any part of digital product creation.

Piatkus

The Business Romantic

Tim Leberecht
Authors:
Tim Leberecht

Top 10 Motivational Books of 2015 - Inc.comTop 10 Creative Leadership Books of 2015 - ForbesAgainst the backdrop of eroding trust in capitalism, pervasive technology, big data, and the desire to quantify all of our behaviours, The Business Romantic makes a compelling case that we must meld the pursuit of success and achievement with romance if we want to create an economy that serves our entire selves.A rising star in data analytics who is in love with the intrinsic beauty of spreadsheets; the mastermind behind a brand built on absence; an Argentinian couple who revolutionize shoelaces; the founder of a foodie-oriented start-up that creates intimate conversation spaces; a performance artist who offers fake corporate seminars for real professionals - these are some of the innovators readers will meet in this witty, deeply personal, and rousing journey through the world of Business Romanticism.The Business Romantic not only provides surprising insights into the emotional and social aspects of business but also presents 'Rules of Enchantment' that will help both individuals and organisations construct more meaningful experiences for themselves and others.The Business Romantic offers a radically different view of the good life and outlines how to better meet one's own desires as well as those of customers, employees, and society. It encourages readers to expect more from companies, to give more of themselves, and to fall back in love with their work and their lives.

Nation Books

Dollarocracy

Robert W McChesney, Bernie Sanders, John Nichols
Authors:
Robert W McChesney, Bernie Sanders, John Nichols

Foreword by Senator Bernie SandersFresh from the first 10 billion election campaign, two award-winning authors show how unbridled campaign spending defines our politics and, failing a dramatic intervention, signals the end of our democracy.Blending vivid reporting from the 2012 campaign trail and deep perspective from decades covering American and international media and politics, political journalist John Nichols and media critic Robert W. McChesney explain how US elections are becoming controlled, predictable enterprises that are managed by a new class of consultants who wield millions of dollars and define our politics as never before. As the money gets bigger,especially after the Citizens United ruling,and journalism, a core check and balance on the government, declines, American citizens are in danger of becoming less informed and more open to manipulation. With ground-breaking behind-the-scenes reporting and staggering new research on the money power," Dollarocracy shows that this new power does not just endanger electoral politics it is a challenge to the DNA of American democracy itself.

Da Capo Lifelong Books

What to Do When You Can't Get Pregnant

Daniel Potter, Jennifer Hanin
Authors:
Daniel Potter, Jennifer Hanin

The complete guide to all the options for couples facing fertility issues, now revised and updated Newsweek praised What to Do When You Can't Get Pregnant for guiding readers through "the medical maze" of infertility treatments. In this completely revised and updated edition, world renowned fertility expert Dr. Daniel A. Potter and journalist Jennifer Hanin have revised their step-by-step guide to walk readers through their best options for conception and birth. Updates include:Advances in natural products for womenNew supplements, medications, and treatment protocolsAdvice from leading experts on all areas of infertility treatmentThe latest in egg freezing, vitrification, gender selection, and genetic testingThe future of IVF and reproductive medicineDrawing on the latest science, Potter and Hanin offer sound advice for choosing the right doctor, asking the right questions, and living a healthy, fertile lifestyle. Complete with advice on how to handle the frustrations of not being able to conceive, What to Do When You Can't Get Pregnant remains a couple's best guide to making informed decisions about fertility issues.

Piatkus

Promote Yourself

Dan Schawbel
Authors:
Dan Schawbel
Basic Books

The China Strategy

Edward Tse
Authors:
Edward Tse

China has hundreds of thousands of businessmen and women who are driving the fastest sustained national economic growth rate of any country in world history. After decades of being held back by their country's socialist history, the Chinese people are moving forward with the force of water bursting from a broken steam pipe. The intensity of their aspirations, joined with the plans of the government and the presence of the country's hundreds of millions of ordinary people, means that future developments in China will surpass even those of the recent past,and in an extraordinary manner. At the same time, the integration of Chinese business with global business is accelerating, meaning that no major enterprise or financial institution can avoid doing business with China, any more than they can avoid the United States. Success in China, either for a local entrepreneur or a global multinational, is now enough to transform a company's performance worldwide. This book explains the changing nature of China's business environment, its increasingly complex relationship with the rest of the world, and the global business. The China Strategy is uniquely positioned to help business leaders and other observers make sense of China. It provides a holistic view of the Chinese business environment, looking at consumers, competitive enterprises, the government, integration with the rest of the world, and the ways these elements interact. This book is thus the first to lay out a framework that puts together the different (and seemingly contradictory) trajectories of China's future. It shows how change is taking place in non-linear fashion: some factors (like Chinese entrepreneurship) are expanding exponentially, while others (like the value of China's labour arbitrage) may be reaching a plateau. And it shows how to build and execute a global business strategy in light of these changes. During the next few years, successful American and European businesses may have to move to become global businesses, incorporating China in particular into their core identity because it is the fastest-growing world hub of economic activity. They will need to become familiar with the Chinese financial systems, as well as its consumer markets, innovation capabilities, and labour force. These leaders could have no better guide than The China Strategy .

Basic Books

Interop

John Palfrey, Urs Gasser
Authors:
John Palfrey, Urs Gasser

In Interop , technology experts John Palfrey and Urs Gasser explore the immense importance of interoperability,the standardization and integration of technology,and show how this simple principle will hold the key to our success in the coming decades and beyond. The practice of standardization has been facilitating innovation and economic growth for centuries. The standardization of the railroad gauge revolutionized the flow of commodities, the standardization of money revolutionized debt markets and simplified trade, and the standardization of credit networks has allowed for the purchase of goods using money deposited in a bank half a world away. These advancements did not eradicate the different systems they affected instead, each system has been transformed so that it can interoperate with systems all over the world, while still preserving local diversity. As Palfrey and Gasser show, interoperability is a critical aspect of any successful system,and now it is more important than ever. Today we are confronted with challenges that affect us on a global scale: the financial crisis, the quest for sustainable energy, and the need to reform health care systems and improve global disaster response systems. The successful flow of information across systems is crucial if we are to solve these problems, but we must also learn to manage the vast degree of interconnection inherent in each system involved. Interoperability offers a number of solutions to these global challenges, but Palfrey and Gasser also consider its potential negative effects, especially with respect to privacy, security, and co-dependence of states indeed, interoperability has already sparked debates about document data formats, digital music, and how to create successful yet safe cloud computing. Interop demonstrates that, in order to get the most out of interoperability while minimizing its risks, we will need to fundamentally revisit our understanding of how it works, and how it can allow for improvements in each of its constituent parts. In Interop , Palfrey and Gasser argue that there needs to be a nuanced, stable theory of interoperability,one that still generates efficiencies, but which also ensures a sustainable mode of interconnection. Pointing the way forward for the new information economy, Interop provides valuable insights into how technological integration and innovation can flourish in the twenty-first century.

How To Books

How to Succeed As A Freelancer In Publishing

Charlie Wilson, Emma Murray
Authors:
Charlie Wilson, Emma Murray

This book tells you how to build a successful freelance business around supplying publishing services. The publishing industry depends on freelancers: writers and editors, proofreaders and designers, PR and typesetters. For those in the know, there is a wealth of opportunities on offer. Graduates, retired professionals, in-house editors, career-changers - more and more people are taking the plunge and going freelance. You can succeed as a freelancer in publishing, and this book shows you how. It includes top tips; insider knowledge and case studies; information on how to market yourself, deal with finance and find out what your clients are looking for - plus invaluable insights from other successful freelancers and industry experts.Contents: Acknowledgements; Introduction; What's this book about?; Who's this book for?; Why did we write this book?; Who are the authors?; How do I use this book?; How can I find out more about freelancing?; 1. Suits You, Sir?; Having the necessary ability; Drawing on experience; Thinking about qualifications; Loving your job; Donning your business cap; Being your own boss; Dealing with financial uncertainty; Handling technology; Coping with ebb and flow; Organizing your workload; Handling rejection; Being a people-person; Working from home; Balancing home and work; Considering your health; 2. Setting Up Shop; Considering your timing; Checking that you will be self-employed; Determining your business structure; Registering as self-employed; Setting up Class 2 National Insurance payments; Choosing a business name; Preparing your work environment; 3. Running Your Business; Protecting yourself with terms and conditions; Setting clear boundaries: the project agreement; Signing confidentiality agreements; Understanding copyright; Safeguarding your data; Managing your workload; Keeping happy, healthy, and productive; Going in-house; Evolving your business; Taking time off; Summary; 4. Money, Money, Money; Setting your rates; Charging clients; Getting paid on time; Deducting business expenses; Filing your tax return; Paying your taxes; Opening a business bank account; Finding help; 5. Marketing Your Business; Defining your marketing strategy; Representing your business; Sending mailshots; Building your own website; Selling yourself; Working for free; 6. Keeping Up with the Kids: Digital Marketing; Getting ranked; Socializing virtual-style; Going viral; Paying for the privilege; Maintaining your digital presence; Blogging for your supper; Seeing is believing; Over to the experts: The freelancer's guide to building their reputation on the internet; Case study: Creative marketing; 7. Working with Frenemies; Collaborating with your competitors; Researching your competition; Establishing contact; Passing the buck; Branching out; Finding a mentor; Motivating each other; Ranting about rates; Working together; Case study: Contacts, contacts, contacts; 8. Dealing with Different Types of Clients; Taking a professional approach; Accepting and following the brief; Being friendly - to a point; Dealing with difficult clients; Working with different clients; Case study: Standing in the author's shoes; Case study: Seeing clients from both sides of the fence; 9. Exploring All Avenues; Which is the best role for you?; Choosing your freelance role; Over to the experts; 10. Inspirational Stories; A journey through publishing; The accidental freelancer; Calling all freelancers!; Is it catching? Viral and digital marketing in the book world; If at first you don't succeed...; Useful Contacts; Index.

Constable

Consumer Kids

Ed Mayo and Agnes Nairn
Authors:
Ed Mayo and Agnes Nairn

This book will shock you.Consumer Kids shows how, more than ever before, and perhaps more than anywhere else in the world, our children are being tracked and targeted by big business, which sells them back their dreams, packages their childhood and exploits their vulnerabilities.It looks at why children torture their Barbies, how boys feel about David Beckham, why mums are cooler than dads, why children in the toughest families make the most ardent consumers and why, above all, too much marketing makes you unhappy. This hard-hitting exposé is essential reading for anyone who is interested in the deeper implications of the runaway commercial world we live in.

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Luke Miller

Luke Miller is a user experience designer and researcher. He began his career in UX with the Wall Street Journal, and in the beginning of 2013 moved on to help form the new Yahoo mobile product office in NYC. In the same year he co-founded Tumbleweed, a production studio that makes mobile story telling experiences. In addition to teaching UX design classes at General Assembly he also teaches a mobile specific course at Parsons The New School for Design, is a guest lecturer at Columbia Business School, and mentors startups, entrepreneurs, and design professionals. He holds an MS in information science from the University of North Carolina in Chapel Hill.