How We Know
By Inge F. Goldstein, Martin Goldstein
The portraits of Freud, Shakespeare, Einstein, and Leonardo da Vinci on the cover symbolize a major theme of How We Know ,that the creative imagination plays a role in the sciences no less than in the arts, and that scientific discoveries have an aesthetic beauty of their own that can be enjoyed by the nonscientist. Written to be understood by readers without proper scientific training, the main features of scientific method are illustrated by the use of case histories of research and discovery. The book also explores such questions as the nature of scientific understanding of the world, how theories are invented, how they are tested experimentally, and whether the scientist is ever "objective."The broad scientific experience of Martin and Inge Goldstein has made them aware not only of the distinctive features of diverse disciplines, but also of the common ground all fields of science share. This book was written in the belief that these common features of the scientific enterprise can be communicated to the nonscientist, and that it is important both for science and for society as a whole that this be done. How We Know offers help to those mystified and confused by the methods and aims of science. It firmly establishes science as a product of human beings acting in human ways, a process where the search for beauty can be as compelling as the search for truth.
Herndon's Life Of Lincoln
By Jesse Weik, William Henry Herndon
How the West Grew Rich
By L. E.. Birdzell, Nathan Rosenberg
How did the West,Europe, Canada, and the United States,escape from immemorial poverty into sustained economic growth and material well-being when other societies remained trapped in an endless cycle of birth, hunger, hardship, and death? In this elegant synthesis of economic history, two scholars argue that it is the political pluralism and the flexibility of the West's institutions,not corporate organization and mass production technology,that explain its unparalleled wealth.
How To Survive A Training Assignment
By Steven K. Ellis
Hard Heads, Soft Hearts
By Alan S. Blinder
The Human Use Of Human Beings
By Norbert Wiener
Only a few books stand as landmarks in social and scientific upheaval. Norbert Wiener's classic is one in that small company. Founder of the science of cybernetics,the study of the relationship between computers and the human nervous system,Wiener was widely misunderstood as one who advocated the automation of human life. As this book reveals, his vision was much more complex and interesting. He hoped that machines would release people from relentless and repetitive drudgery in order to achieve more creative pursuits. At the same time he realized the danger of dehumanizing and displacement. His book examines the implications of cybernetics for education, law, language, science, technology, as he anticipates the enormous impact,in effect, a third industrial revolution,that the computer has had on our lives.
Hound Of The Far Side
By Gary Larson
The seventh collection of The Far Side
A History Of The American Revolution
By John R. Alden
The history of the American rebellion against England, written by one of America's preeminent eighteenth-century historians, differs from many views of the Revolution. It is not coloured by excessive worship of the Founding Fathers but, instead, permeated by sympathy for all those involved in the conflict. Alden has taken advantage of recent scholarship that has altered opinions about George III and Lord North. But most of all this is a balanced history,political, military, social, constitutional,of the thirteen colonies from the French and Indian War in 1763 to Washington's inauguration in 1789. Whether dealing with legendary figures like Adams and Jefferson or lesser-known aspects of a much picked-over subject, Alden writes with insights and broad eloquence.
By David Sobel, Robert E. Ornstein
Imagine a medical treatment that can decrease heart disease, boost immune function, relieve depression, and block pain,whose only side effect is that it makes you feel good. It's safe, inexpensive, and readily available, No, it's not a miracle drug rather, these benefits come from the experience of pleasure itself. And this pleasure prescription is filled in the internal pharmacy of the brain.Psychologist Robert Ornstein and physician David Sobel deliver the latest scientific evidence that pleasures,from saunas to siestas, chocolate to charity,and positive attitudes,from happiness to optimism,are not only enjoyable but also good for you.
By Elizabeth Taylor
The title story shows a headmaster's elegant wife suffering torments of jealousy when his gawky young cousin comes to live with them. Why is it that her sophistication seems unable to compete with Hester's naivety? Elsewhere we see the mute agonies of a long marriage; the emotional deserts lurking in the English countryside; and old ruffian's sense of suffocation in a genteel community for the blind; or the freshness and oddity of children's perceptions. In this, her first collection of short stories, Elizabeth Taylor charts the territory she so triumphantly claimed as her own.
Human Change Process
By Michael J. Mahoney
The mystery of how, when, and why people change lies at the heart of the therapy process. Many authors have given shape to different pieces of the puzzle. Here at last is a book that provides the integrative framework within which these pieces can fit together.Why is it so difficult for people to change? What can be done to maximize the chances for success? To answer these questions, this sweeping book travels across a vast intellectual terrain, encompassing the history of ideas about human nature, developments in the cognitive sciences, artificial intelligence, evolution, psychobiology, developmental psychology, theories of emotion, the psychology of self, and more. The author then applies the theory to practice, drawing on his wide personal experience with hundreds of clients "in transition" to outline a model of significant change. Mahoney identifies common themes and experience patterns associated with dramatic change, emphasizing the role of emotionality and cognitive processes, and challenging long-revered notions about thinking and feeling.Here is an important work that will point researchers in new directions, will help practicing therapists adapt theoretical concepts to helping patients change, and will make fascinating reading for anyone exploring his or her own life journey.
By John Bradshaw
In Homecoming John Bradshaw one of the world's leading figures in the field of psychology and recovery, explains his revolutionary techniques to reveal the inner child.He believes that the wounds we receive during childhood and adolescence can continue to contaminate our adult lives. His methods explained clearly in this book, help people to reach back to the child inside and heal those wound.Homecoming includes unique questionnaires which allow readers to work through John Bradshaw's world-famous inner child course themselves. There are specifically designed exercises that allow you to reclaim and nurture your inner child, so that you as an adult can grow and move on. 'Three things are striking about inner child work' says John Bradshaw. 'The speed with which people change the depth of that change, and the power and creativity that can result when the wounds from the past are healed For more information on John Bradshaw please visit www.johnbradshaw.com
How To Be A People Person
By Márianna Csóti
Don't be passive! Don't be aggressive! Be assertive! Be a PEOPLE PERSON! Fine-tune your social and communication skills to: Improve your relationships at home and at work;Widen your circle of friends;Combat shyness and social anxiety;Increase your chances of success at dating;Resolve situations of conflict and handle criticism;Negotiate successfully;Outwit bullies and protect yourself from put-downs.
By C. Gordon Bell, John E. McNamara
High-Tech Ventures is for those who design, build, and market innovative products,people who are creating the high-tech world of the future. More specifically it is for all engineers, engineering managers, entrepreneurs, and intrapreneurs. Although engineers are responsible for identifying products and businesses that might benefit their company, all too often their suggestions are rejected. The products don't fit within the current business, or they threaten the status quo. Thus, start-up companies are the main arena for innovation.Entrepreneurs who are considering starting up a company, or who are already doing so, can use this book to determine the health of their venture. With High-Tech Ventures they can systematically assess the exact stages of their company's growth. They can compare their experiences to an ideal model, and sidestep,or eliminate,flaws early enough to save time, money, and even the company itself. High-Tech Ventures provides entrepreneurs with insight into the problems they may face, as well as a formal checklist for measuring success. It is also useful for board members, investors, and service industry personnel who are intimately involved in ventures. Professionals such as attorneys, accountants, technical consultants, and marketing consultants, who support the venture's infrastructure will also find critical information here. High-Tech Ventures includes revealing case studies from major entrepreneurial players such as Sun Microsystems, Apollo, Prime, Amdahl, Cullinet, etc.
His Eye Is On The Sparrow
By Charles Samuels, Ethel Waters
Ethel Waters's His Eye is on the Sparrow stands as perhaps the greatest autobiography of a black female performer, capturing both the horror and the joy of the African American woman's experience through the often bitter yet always forgiving voice of an indomitable spirit. This edition is supplemented with a new historical preface and over a dozen photographs.
By Robert Karasek, Tores Theorell
Evidence is accumulating that in many contemporary work environments people are literally working themselves to death. But what do we really know about job-related stress and illness? Based on a ten-year study of nearly five thousand workers, this path-breaking book by a distinguished industrial engineer and sociologist and a specialist in industrial medicine identifies a clear connection between work-related illness and workers' lack of participation in the design and outcome of their labours.
By Leonard Cottrell
In the year 216 B.C., Hannibal of Carthage, faced with an opposing Roman army twice the size of his own, outwitted the enemy at Cannae by means of a strategy which has become a classic of its kind. As a result of his famous "double pincer" maneuver, 70,000 Roman soldiers died within the space of a few hours on a field the size of New York's Central Park. Yet, as devastating and startling as Cannae was, it was only one of a long list of incredible achievements. Hannibal's fantastic 1,000-mile march across the Alps from Spain to Italy was one of the wonders of ancient times. He began his hazardous journey with 90,000 infantry, 12,000 cavalry, and 37 elephants. By the time he reached the Valley of the Po, more than 30,000 troops and many of his elephants had perished, but he still managed to stay in Italy for sixteen years.Blending biography and military adventure, Hannibal is a portrait of a military genius who was also a highly civilized man. The son of Hamilcar Barca, a famous general in his own right, Hannibal was a student of the Greek classics. But his father's lifelong grudge against Rome fostered in the son a deep hatred for that Republic and a fierce determination to subdue it forever. This resulted in the bloody battles of Lake Trasimene, Campania, Nole, Capua, and Zama, all of which Leonard Cottrell describes with vigor and authority. In gathering material for Hannibal, Cottrell traveled the entire route that Hannibal took across the Alps, thus bringing to his account a valuable firsthand knowledge of his subject. With the drama and authenticity for which he is famous, Leonard Cottrell describes Hannibal's amazing campaign,a saga of victory after victory which fell just short of its ultimate goal: the annihilation of Rome.
The Handbook Of Brand Management
By David Arnold
Establishing a brand name is the goal of anyone introducing a new product, and maintaining a brand over time is even more profitable. Established brands are now major corporate assets, as shown when Philip Morris bought Kraft for four times its book value. The Handbook of Brand Management explains the ins and outs of managing brand names in today's fast-changing, competitive marketplace. Developed by marketing expert David Arnold to answer managers' actual questions about brands, this essential guide combines expert advice with the stories of thirteen successful companies from around the world.This book describes how to research, target, budget, and promote new brand. It presents detailed analyses of marketing plans used in situations both good (how did Anheuser-Busch introduce Michelob Dry so successfully?) and bad (how could Perrier survive the benzene scare?).For established brands, managers learn tactics to reverse a market-share decline, to extend brands internationally, and to appraise a brand name's financial value. They find insights in the examples of Schering-Plough stretching" the Coppertone brand to include sunscreens for children, Birds Eye freezing out competitors by how it positioned a new meal in consumers' minds, and many other popular brand-name products.
How Washington Really Works
By Charles Peters
Brought up to the minute in this new edition, How Washington Really Works exposes the Washington insiders know and hope you don't find out about. From the lobbyist and the bureaucrat straight up to the Congress and the President, Peters turns his sharp eye and ironic wit on the foibles and follies of the people running our country, and uncovers one basic fact: The present system is designed to protect those within it, not to serve those outside. This book will not only explain this system of make-believe,it will make you want to change it.
By James R. Mellow
In this brilliant, elegantly written biography, award-winning author James R. Mellow offers a thorough reassessment of a man who was both a literary giant and an icon for his age. The final volume in Mellow's "Lost Generation" trilogy, Hemingway: A Life Without Consequences is also a homage to Paris in the 1920s and a tribute to the writers and artists who set the indelible standards for the modern age.