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Rule Makers, Rule Breakers

By Michele J. Gelfand
Authors:
Michele J. Gelfand
'A groundbreaking analysis of what used to be an impenetrable mystery: how and why do cultures differ? ... Anyone interested in our cultural divides will find tremendous insight in Rule Makers, Rule Breakers' - Steven Pinker, Johnstone Professor of Psychology, Harvard University, and author of Enlightenment NowWhy are clocks in Germany always correct, while those in Brazil are frequently wrong? Why are Singaporeans jailed for selling gum? Why do women in New Zealand have three times the sex of females worldwide? Why was the Daimler-Chrysler merger ill-fated from the start? And why does each generation of Americans give their kids weirder and weirder names? Curious about the answers to these and other questions, award-winning social psychologist Michele Gelfand has spent two decades studying both tight societies (with clearly stated rules and codes of ethics) and loose societies (more informal communities with weak or ambiguous norms). Putting each under the microscope, she conducted research in more than fifty countries and collaborated with political scientists, neuroscientists, computer scientists, anthropologists, and archaeologists. Her fascinating conclusion: behaviour seems largely dependent on perceived threats. It's why certain nations seem predisposed to tangle with others; some American states identify as "Red" and others as "Blue"; and those attending a sports contest, health club, or school function behave in prescribed ways. Rule Makers, Rule Breakers reveals how to predict national variations around the globe, why some leaders innovate and others don't, and even how a tight vs. loose system can determine happiness. Consistently riveting and always illuminating, Michele Gelfand's book helps us understand how a single cultural trait dramatically affects even the smallest aspects of our lives.'Fascinating and profound...It's quite possibly this year's best book on culture' - Roy F. Baumeister, bestselling co-author of Willpower and author of The Cultural Animal'This brilliant book is full of well-documented insights that will change the way you look at yourself and at the world around you' - Barry Schwartz, bestselling author of The Paradox of Choice, Practical Wisdom, and Why We Work
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Regenesis

By Ed Regis, George M. Church
Authors:
Ed Regis, George M. Church
Bold and provocative, Regenesis tells of recent advances that may soon yield endless supplies of renewable energy, increased longevity and the return of long-extinct species.", New Scientist In Regenesis , Harvard biologist George Church and science writer Ed Regis explore the possibilities,and perils,of the emerging field of synthetic biology. Synthetic biology, in which living organisms are selectively altered by modifying substantial portions of their genomes, allows for the creation of entirely new species of organisms. These technologies,far from the out-of-control nightmare depicted in science fiction,have the power to improve human and animal health, increase our intelligence, enhance our memory, and even extend our life span. A breathtaking look at the potential of this world-changing technology, Regenesis is nothing less than a guide to the future of life.

Red Rover

By Roger Wiens
Authors:
Roger Wiens
In its eerie likeness to Earth, Mars has long captured our imaginations,both as a destination for humankind and as a possible home to extraterrestrial life. It is our twenty-first century New World its explorers robots, shipped 350 million miles from Earth to uncover the distant planet's secrets.Its most recent scout is Curiosity,a one-ton, Jeep-sized nuclear-powered space labouratory,which is now roving the Martian surface to determine whether the red planet has ever been physically capable of supporting life. In Red Rover , geochemist Roger Wiens, the principal investigator for the ChemCam laser instrument on the rover and veteran of numerous robotic NASA missions, tells the unlikely story of his involvement in sending sophisticated hardware into space, culminating in the Curiosity rover's amazing journey to Mars.In so doing, Wiens paints the portrait of one of the most exciting scientific stories of our time: the new era of robotic space exploration. Starting with NASA's introduction of the Discovery Program in 1992, scrappier, more nimble missions became the order of the day, as manned missions were confined to Earth orbit, and behemoth projects went extinct. This strategic shift presented huge scientific opportunities, but tight budgets meant that success depended more than ever on creative engineering and human ingenuity. Beginning with the Genesis mission that launched his career, Wiens describes the competitive, DIY spirit of these robotic enterprises, from conception to construction, from launch to heart-stopping crashes and smooth landings.An inspiring account of the real-life challenges of space exploration, Red Rover vividly narrates what goes into answering the question: is there life elsewhere in the universe?

The Ravenous Brain

By Daniel Bor
Authors:
Daniel Bor
Consciousness is our gateway to experience: it enables us to recognize Van Gogh's starry skies, be enraptured by Beethoven's Fifth, and stand in awe of a snowcapped mountain. Yet consciousness is subjective, personal, and famously difficult to examine: philosophers have for centuries declared this mental entity so mysterious as to be impenetrable to science. In The Ravenous Brain , neuroscientist Daniel Bor departs sharply from this historical view, and builds on the latest research to propose a new model for how consciousness works. Bor argues that this brain-based faculty evolved as an accelerated knowledge gathering tool. Consciousness is effectively an idea factory- that choice mental space dedicated to innovation, a key component of which is the discovery of deep structures within the contents of our awareness. This model explains our brains' ravenous appetite for information- and in particular, its constant search for patterns. Why, for instance, after all our physical needs have been met, do we recreationally solve crossword or Sudoku puzzles? Such behaviour may appear biologically wasteful, but, according to Bor, this search for structure can yield immense evolutionary benefits- it led our ancestors to discover fire and farming, pushed modern society to forge ahead in science and technology, and guides each one of us to understand and control the world around us. But the sheer innovative power of human consciousness carries with it the heavy cost of mental fragility. Bor discusses the medical implications of his theory of consciousness, and what it means for the origins and treatment of psychiatric ailments, including attention-deficit disorder, schizophrenia, manic depression, and autism. All mental illnesses, he argues, can be reformulated as disorders of consciousness- a perspective that opens up new avenues of treatment for alleviating mental suffering. A controversial view of consciousness, The Ravenous Brain links cognition to creativity in an ingenious solution to one of science's biggest mysteries.

Reinventing the Sacred

By Stuart A. Kauffman
Authors:
Stuart A. Kauffman
Consider the complexity of a living cell after 3.8 billion years of evolution. Is it more awesome to suppose that a transcendent God fashioned the cell at a stroke, or to realize that it evolved with no Almighty Hand, but arose on its own in the changing biosphere? In this bold and fresh look at science and religion, complexity theorist Stuart Kauffman argues that the qualities of divinity that we revere,creativity, meaning, purposeful action,are properties of the universe that can be investigated methodically. He offers stunning evidence for this idea in an abundance of fields, from cell biology to the philosophy of mind, and uses it to find common ground between belief systems often at odds with one another. A daring and ambitious argument for a new understanding of natural divinity, Reinventing the Sacred challenges readers both scientifically and philosophically.

Rattling The Cage

By Jane Goodall, Steven Wise
Authors:
Jane Goodall, Steven Wise
Rattling the Cage explains how the failure to recognize the basic legal rights of chimpanzees and bonobos in light of modern scientific findings creates a glaring contradiction in our law. In this witty, moving, persuasive, and impeccably researched argument, Wise demonstrates that the cognitive, emotional, and social capacities of these apes entitle them to freedom from imprisonment and abuse.

Rain Of Iron And Ice

By John S. Lewis
Authors:
John S. Lewis
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