Investing in Stocks and Shares, 9th Edition
By John White
A revised, fully updated 9th edition of this bestselling book about investing in stocks and shares.This book, first published in 1992, is one of the most enduring guides to investment in the stock market ever published. Now in a thoroughly revised, updated 9th edition this bestselling volume has been written and kept up to date by a professional long-term investor. It explains in plain English how the stock market works; what affects share prices;how to avoid unnecessary risks; and how you can invest successfully in shares, bonds, gilts, options and futures over the long term. It gives step-by-step guidance on:· how to trade on the stock market, whether it's going up or down; · successful stock investment strategies; · investing at minimum risk in traded options and futures; · buying bonds, gilts and interest-bearing deposits.
It's Your Business
By J. J. Ramberg, Frank Silverstein, Lisa Everson
With advice from Ramberg and such notable entrepreneurs as Blake Mycoskie and Mike Michalowicz, this right-to-the-point book covers topics from human resources to finance, public relations to sales, and much, much more - all geared towards the small business owner.Knowing that entrepreneurs have no time to waste, Ramberg presents simple and effective guidance that can be put to use right away. This book will be indispensable for every small business owner, from a family-owned store to a venture capitalist-backed start up.
I'm With the Brand
By Rob Walker
Brands are dead. Advertising no longer works. Weaned on cable TV, the Internet, and other emerging technologies, the short-attention-span generation has become immune to marketing. Or so we're told.New York Times Magazine columnist Rob Walker argues that we're experiencing a more important and lasting shift in the dynamic between consumer and consumed than these reductive conclusions would suggest. Technology has created the possibility of advertising anywhere and everywhere, and people are embracing brands more than ever before - creating brands of their own, and participating in marketing campaigns for their favourite brands in unprecedented ways. Increasingly, motivated consumers are pitching in to spread the gospel "virally", whether by creating Internet video ads for Converse All Stars or "tagging" public structures with logos of skatewear companies. In the process, they have begun to funnel their cultural, political, and community activities through their connections with brands. In I'm with the Brand, Walker introduces us to the creative marketers, entrepreneurs and artists who have found a way to thrive in this changing cultural landscape. Using profiles of brands old and new, including Timberland, Apple, Red Bull, iPod, and Nike, Walker demonstrates the ways in which buyers adopt products, not just as consumer choices, but as conscious expressions of their identities. I'm With the Brand tells the story of how what we buy has increasingly has come to define who we are.
Interviewing Skills For Managers
By Tony Pont, Gillian Pont
Interviewing Skills for Managers provides a simple and systematic approach to planning, preparing and conducting productive and successful interviews. The first part of this book deals with the general aspects of interviewing such as asking the right questions in the right manner, using the correct body language and listening well. The authors then focus on the main types of interview that a manager is likely to come across, including selection, appraisal and counselling interviews, grievance and disciplinary interviews, giving bad news and exit interviews. Full of questionnaires, sample questions and scenarios, tips, practical advice and useful psychological background information, Interviewing Skills for Managers provides a simple and systematic approach to planning, preparing and conducting productive and successful interviews. Sections include: * General skills of interviewing * The selection interview * The appraisal interview * The counselling interview * The giving bad news interview * The feedback interview * The grievance interview * The disciplinary interview * The exit interview