A Woman's Field Guide to Success in the New Economy
By Magdalena Yesil
Tactical, actionable career advice for women from billion-dollar investor and pioneer of the digital marketplace
Pioneering Silicon Valley entrepreneur and investor Magdalena Yesil came to the United States in 1976 with two suitcases and $43, blind to the challenges she would face as a woman and immigrant in Silicon Valley. Today, she is best known as the first investor and a founding board member of Salesforce, the now-multibillion dollar company that ushered in the era of cloud-based computing.
In Power Up: A Woman's Field Guide to Success in the New Economy, Yesil urges women to look beyond the alarming gender statistics of the workplace and feel confident entering tech or any field-but also prepared to deal with the challenges. She shares what she experienced as a woman in Silicon Valley with surprising candor and heart, relying not just on her insight but that of more than a dozen top women entrepreneurs to offer pragmatic takeaways on topics such as:
· Owning career choices while managing risk
· Getting credit for your work
· Managing sexual dynamics
· Recruiting allies in the movement toward a supportive workplace for everyone
Pragmatic, incisive, and full of highly actionable advice, Yesil prepares ambitious women to break glass ceilings and rise to the top in the New Silicon Valley-and beyond.
Magdalena Yesil is a founder of Broadway Angels and the founding board member and first investor of Salesforce, where she served on the board from inception to post IPO. Yesil has been active in Silicon Valley for three decades; she spent eight years as a general partner at the venture capital firm US Venture Partners, making investments in a broad spectrum of technology startups. She has been an early investor in more than 30 companies, and prior to her investing career, Yesil was a serial entrepreneur, founding two successful electronic commerce companies: CyberCash, a pioneer in the secure electronic payment systems (IPO), and MarketPay, an embedded payments software company.
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- Publication date:
28 Dec 2017
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