Areva Martin and Donna Beech - Make It Rain! - Little, Brown Book Group

Time remaining

  • -- days
  • -- hours
  • -- minutes
  • -- seconds

Make It Rain!

How to Use the Media to Revolutionize Your Business & Brand

By Areva Martin and Donna Beech

  • Hardback
  • £18.99

Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.

A step-by-step guide on how to build your personal brand and business through savvy self-marketing, covering everything from social media to landing national TV interviews.

Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too!
You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil,co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to:

* Use social media effectively to establish your brand
* Write an irresistible pitch
* Identify the right media outlets to target
* Appear polished and authentic
* Multiply the media attention you get

Biographical Notes

Areva Martin (Author)
Areva Martin is the founder of Martin & Martin, the largest female-owned, African-American law firm in L.A., and The Special Needs Network, a non-profit for the benefit of special needs kids and their parents. she is also the author of The Everyday Advocate--a memoir about raising a child with autism. Using both her personal and professional experience, Areva has established herself as a sought-after expert. She is a legal expert on The Dr. Phil Show, co-host on The Doctors, and makes regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, among other shows.

Donna Beech (Author)
Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.

  • Other details

  • ISBN: 9781478989875
  • Publication date: 26 Apr 2018
  • Page count: 224
  • Imprint: Center Street
Hachette Books

The World According to Mister Rogers (Revised)

Fred Rogers
Authors:
Fred Rogers

Robinson

Stress Less

Matthew Johnstone, Michael Player
Authors:
Matthew Johnstone, Michael Player

If you're alive, you experience stress. It's just part of being human. For early man, stress helped us flee danger like a marauding mammoth, a hungry sabre-toothed tiger or an invading tribe. It literally helped us fight or flight. In modern society a little stress is useful, it keeps us energised and motivated to get things done, it helps us to turn up and be on time. Yet too much stress is harmful, and stress is sadly, at an all-time high. Unfortunately, it's almost impossible to avoid or substantially reduce stress in our lives. The things that make us stressed are the same things that always have: too much work, not enough time, financial woes, family needs, navigating difficult relationships - these familiar scenarios aren't likely to change. So if we can't change the things that cause us stress, we must change the way we interact with it.When we feel threatened or endangered in any way, our body and mind react accordingly. Unfortunately, these days our brain sees many 'threats', even if they're not actually a danger to us. This 'stress' is a major problem and is now considered to be a major precipitating factor in almost all major diseases. Yet if we're prepared to learn from it, stress can be a useful teacher. Coping with moderate amounts of stress builds a sense of mastery and it promotes resilience for life down the road. Stressed spelled backwards is Desserts. With that in mind; through this beautifully illustrated book from illustrator and speaker Matthew Johnstone and experienced clinician Michael Player, the hope is to turn one of the most unpleasant of human experiences into a sweet one.

Robinson

The War for Kindness

Jamil Zaki
Authors:
Jamil Zaki

Empathy has been on people's mind a lot lately. Philosophers, evolutionary scientists and indeed former President Obama agree that an increase in empathy could advance us beyond the hatred, violence and polarization in which the world seems caught. Others disagree, arguing it is easiest to empathize with people who look, talk or think like us. As a result, empathy can inspire nepotism, racism and worse. Having studied the neuroscience and psychology of empathy for over a decade, Jamil Zaki thinks both sides of this debate have a point. Empathy is sometimes an engine for moral progress, and other times for moral failure. But Zaki also thinks that both sides are wrong about how empathy works. Both scientists and non-scientists commonly argue that empathy is something that happens to you, sort of like an emotional knee-jerk reflex. Second, they believe it happens more to some people than others. This lines people up along a spectrum, with deep empaths on one end and psychopaths on the other. What's more, wherever we are on that spectrum, we're stuck there. In The War for Kindness, Zaki lays out a very different view of how empathy works, one that breaks these two assumptions. Empathy is not a reflex; it's a choice. We choose empathy (or apathy) constantly: when we read a tragic novel, or cross the street to avoid a homeless person, or ask a distraught friend what's the matter. This view has crucial consequences: if empathy is less a trait (like height), and more a skill (like being good at word games), then we can improve at it. By choosing it more often, we can flex our capabilities and grow more empathic over time. We can also "tune" empathy, ramping it up in situations where it will help and turning it down when it might backfire. Zaki takes us from the world of doctors who train medical students to empathise better to social workers who help each other survive empathising too much. From police trainers who help cadets avoid becoming violent cops to political advocates who ask white Americans to literally walk a (dusty) mile in Mexican immigrants' shoes. This book will give you a deepened understanding of how empathy works, how to control it and how to become the type of empathiser you want to be.

Abacus

Sensemaking

Christian Madsbjerg
Authors:
Christian Madsbjerg

A FINANCIAL TIMES BUSINESS BOOK OF THE MONTH (APRIL 2017)Humans have become subservient to algorithms. Every day brings a new Moneyball fix - a maths whiz who will crack open an industry with clean fact-based analysis rather than human intuition and experience. As a result, we have stopped thinking. Machines do it for us. Christian Madsbjerg argues that our fixation with data often masks stunning deficiencies, and the risks for humankind are enormous. Blind devotion to number crunching imperils our businesses, our educations, our governments, and our life savings. Too many companies have lost touch with the humanity of their customers, while marginalising workers with arts-based skills. Contrary to popular thinking, Madsbjerg shows how many of today's biggest success stories stem not from 'quant' thinking but from deep, nuanced engagement with culture, language, and history. He calls his method sensemaking. In this landmark book, Madsbjerg lays out five principles for how business leaders, entrepreneurs, and individuals can use it to solve their thorniest problems. He profiles companies using sensemaking to connect with new customers, and takes readers inside the work process of sensemaking 'connoisseurs' like investor George Soros, architect Bjarke Ingels, and others. Both practical and philosophical, Sensemaking is a powerful rejoinder to corporate groupthink and an indispensable resource for leaders and innovators who want to stand out from the pack.

Robinson

How to Find the Career You've Always Wanted

Jonathan Black
Authors:
Jonathan Black

'We will certainly be recommending the book to all our parents. It's quite simply the best available' - George Fussey, Head of Career Education, Eton College'One of the most practical and comprehensible career guides ever produced' - Baroness Gillian ShephardFrom the Financial Times careers adviser, this book of wisdom will help you feel more empowered about your career. You can read it from beginning to end, or dive into specific sections for immediate advice on, for example, writing your CV. How to Find the Career You've Always Wanted is made up of three sections:Stepping Back - What's this all about? The bigger issues that frame the whole area of your career and jobs; looking down on your career map from 10,000 feet. Practicalities - What do I do on Monday morning? CVs, applications, interviews and all the other details on your map. Along the Way - Or, how do I keep going? How to cope with the hurdles and challenges that you might encounter while you're travelling along your route It includes an extensive set of real examples to bring it all alive, and is grounded with helpful statistics and sociological research.Jonathan Black is Director of the Careers Service at the University of Oxford. He himself has had many different jobs, including: management consultant, professional publisher, co-found of a start-up company, finance director, aerospace engineer, computer salesman and strategy direct. In this book, he dispenses wisdom accrued in the course of a long and varied career, in which he has helped many thousands find the career of their dreams.'Indispensable, inviting and engaging' - Prof Dame Carol Black, DBE, FRCP, FMedSci'A book about how to lead a happy life' - James Hodgson, Bedford School'A uniquely powerful guidebook' - Mark Byford, Egon Zehnder'The definitive careers guide' - David Palfreyman, OBE'Wise, calming and pragmatic' - Emma Jacobs, FT'A true career design compendium' - Caroline Konrad, Ryerson University'Winningly combines anecdotes, surveys and years of professional experience' - Dr Tim Hands, Winchester School'Elegant, light and humorous style' - Prof Dame Carol Black, DBE, FRCP, FMedSci'From an expert at the top of his game' - David Palfreyman, OBE

Robinson

Helping Your Child with a Physical Health Condition

Mandy Bryon, Penny Titman
Authors:
Mandy Bryon, Penny Titman

Has your child received a medical diagnosis for a long term illness or health condition?If so, this can be a stressful time for you both. You may have noticed changes in your relationship and behaviour towards your child. For example many parents feel that their child needs more understanding, is more fragile or is struggling to cope physically or emotionally. Your discipline parenting style may change if you feel that they 'suffer enough' already. Parents often find their confidence and judgement gets knocked off track in the early stages following a diagnosis, but given time and support, they do adapt and develop resilience in themselves and in their child.This book can help you with: · Emotional support for managing difference and dealing with difficult behaviour· Practical suggestions for easing hospital anxiety or navigating feeding problems· Advice on what to say and when to your child about their illness· How to ensure you don't neglect yourself or the rest of your familyWritten by experts in childhood illness, this step-by-step guide is for any parent who feels isolated or lacking in support.Helping Your Child is a series for parents and caregivers to support children through developmental difficulties, both psychological and physical. Each guide uses clinically proven techniques.Series editors: Professor Peter Cooper and Dr Polly Waite

Robinson

How to Control Your Anger

Albert Ellis, Raymond Chip Tafrate
Authors:
Albert Ellis, Raymond Chip Tafrate

Anger is universal. Unchecked, it can cause lasting damage in our lives: wrecked relationships, lost jobs, even serious disease. Yet in these increasingly stressful times, all of us have acted in anger - and often wished we hadn't. Is there a way that really works to solve problems and assert ourselves without being angry? The answer is a resounding yes, if you follow the breakthrough steps of Rational Emotive Behavior Therapy (REBT). This proven approach, developed by world renowned psychotherapist Dr. Albert Ellis, has withstood the test of time, helping countless people deal effectively with emotional problems. Using easy-to-master instructions and exercises, this classic book will show you how to apply REBT techniques to understand the roots and nature of your anger, and take control of and reduce angry reactions. Here you will discover: *The rational and irrational aspects of anger*Special insights into your self-angering beliefs*How to think, feel, and act your way out of anger*How to relax*How to accept yourself with your anger. . .and much more that will help you challenge and eliminate the anger that can frustrate success and happiness at home, at work, anywhere.

Robinson

How to Control Your Anxiety

Albert Ellis
Authors:
Albert Ellis

From social anxiety to phobias to post-traumatic stress disorder, sources of anxiety in daily life are numerous, and can have a powerful impact on your future. By following the rules of Rational Emotive Behavior Therapy (REBT), created by world renowned therapist Dr. Albert Ellis, you can stop anxiety in its tracks if you will admit this important fact: Things and people do not make you anxious. You do. Your unrealistic expectations produce your needless anxiety. Yet not all anxiety is needless...Healthy anxiety can ward off dangers and make you aware of negative things that you can change. Unhealthy anxiety inhibits you from enjoying everyday activities and relationships, causes you to perform poorly, and blocks your creativity. Using the easy-to-master, proven precepts of REBT, this classic book not only helps you distinguish between healthy and unhealthy anxiety, but teaches you how to:*Understand and dispute the irrational beliefs that make you anxious*Use a variety of exercises, including rational coping self-statements, reframing, problem-solving methods, and Unconditional Self-Acceptance (USA), to control your anxiety*Apply over 200 maxims to control your anxious thinking as well as your bodily reactions to anxiety...and much more, including examples from dozens of cases Dr. Ellis treated successfully. Now you can overcome the crippling effects of anxiety-and increase your prospects for success, pleasure and happiness at home and in the workplace.

Robinson

How to Stubbornly Refuse to Make Yourself Miserable

Albert Ellis
Authors:
Albert Ellis
Robinson

How to Stop Destroying Your Relationships

Albert Ellis, Robert A. Harper
Authors:
Albert Ellis, Robert A. Harper

Lost enough loves for three lifetimes? Want to break bad habits and replace them with good ones that last? Whether you are male or female, single or married, gay or straight, Rational-Emotive Behavior Therapy (REBT), created by world renowned therapist Dr. Albert Ellis, can help anyone-at any age-learn to maintain healthy and lasting love. Simple and effective, the proven REBT techniques in this landmark book show you how to relate lovingly and intimately, for the long-term. Using a non-judgmental approach, here is more than just a guide to getting along better with a "significant other." You'll also find help for improving relationships with friends, children, and even in-laws. Discover practical information on: *Getting Your Relationships Together by Getting Yourself Together*Realistic Views of Couplehood*Communicating and Problem-Solving*Better Sex for Better Couplehood*Saving Time and Money and Enjoying Life More*Having or Not Having Children*Building a Deep and Lasting Relationship*Self-coping statements and exercises to keep you emotionally fit...and much more to help you take matters into your own hands-and heart-and stop the cycle of relationship ruin. With healing doses of wisdom and humor, Dr. Ellis puts you firmly on the path toward a lifetime of love.

Robinson

How to Keep People From Pushing Your Buttons

Albert Ellis, Arthur Lange
Authors:
Albert Ellis, Arthur Lange
Robinson

Anger

Albert Ellis
Authors:
Albert Ellis

Anger. It's one of our most basic, and often most destructive, human emotions. And in today's world, it's a constant, escalating force, from road rage to domestic abuse, from teen violence to acts of terrorism. More than ever we need effective ways to live with it, understand it-and learn to deal with it. This landmark book from world-renowned psychotherapist Dr. Albert Ellis, creator of Rational Emotive Behavior Therapy (REBT), shows you how.Presented in a simple step-by-step program that anyone can master, the proven, time-tested principles of REBT teach you to manage and even eliminate anger, without sacrificing necessary assertiveness. Here you'll discover:*What exactly is anger, and must you feel it?*How you create your own anger*Methods of thinking, feeling, and acting your way out of anger*Why holding on to anger is sometimes fun-and how to let it go*How to use REBT to cope with tragic events that are far beyond our control...and much more, including numerous real-world case studies, plus a comprehensive, critical analysis of the various approaches to this age-old problem. Whether at home or at work, in a personal or political context, this breakthrough approach will enable you to take control of the anger that can stand in the way of success and happiness.

Life and Style

The Power of Presence

Joy Thomas Moore
Authors:
Joy Thomas Moore

As the mother Wes Moore, whose memoir about overcoming the obstacles that face a fatherless young black man was a huge bestseller, Joy is often asked: How did you do it? How do you balance parenting, work and self-care when you don't have a partner to pick up the slack? How do you connect with a child when you can't always be there? Joy's answer is "presence." We can't always be physically there for our children, but the power of presence can help us to be a voice in the back of their minds that guides them through difficult times. In MY PRIDE, MY JOY, Moore explores seven pillars of presence--heart, faith, mind, courage, financial freedom, values, and connectedness--that all parents can use to be positively influence their children. Using compelling stories from women who have been there and practical advice on everything from savings accounts to mindfulness, this book is a compassionate look at what it takes to raise great kids.

Center Street

Stay Hungry & Kick Burnout in the Butt

Dr. Steven Berglas
Authors:
Dr. Steven Berglas
Hachette Books

The Clear Skin Diet

Randa Nelson, Nina Nelson, Randa Nelson
Authors:
Randa Nelson, Nina Nelson, Randa Nelson

From YouTube rising stars Nina and Randa Nelson comes the doctor-approved, clinically-tested, low-fat vegan diet that instantly and dramatically transformed their skin.The Clear Skin Diet is the natural and safe solution to banish acne and remain acne-free for good. The vegan diet, developed by twin actors and social media stars Nina and Randa Nelson (whose careers and personal lives were nearly destroyed by out of control acne) teaches people how to naturally conquer acne once and for all.Before they created The Clear Skin Diet, Nina and Randa and-tried nearly everything to deal with their acne-expensive facials, lotions, antibiotics, and other painful procedures. Several doctors told them their only hope for recovery was Accutane. So they decided to try to deal with their problem from the inside out-by changing their diet. Their dietary intervention worked, and there has been no stopping them since. The girls now share the good news about how they achieved beautiful skin without drugs with millions of people across the world, many of whom write regularly with their own heart-warming success stories. The recipes Nina and Randa created for The Clear Skin Diet are based on diets eaten by a variety of people around the world who have no acne in their society, such as Papua New Guinea, Eastern Paraguay, and rural South Africa. The food is healthy, starch-based, low-fat, inexpensive, and delicious. An acne solution and easy diet, all in one.

Robinson

Overcoming Panic, 2nd Edition

Vijaya Manicavasagar, Derrick Silove
Authors:
Vijaya Manicavasagar, Derrick Silove
Piatkus

We Need To Talk

Celeste Headlee
Authors:
Celeste Headlee

Take a moment to consider how many outcomes in your life may have been affected by poor communication skills. Could you have gotten a job you really wanted? Saved a relationship? What about that political conversation that got out of hand at a dinner party? How is it that we so often fail to say the right thing at the right time?In her career as an NPR host, journalist Celeste Headlee has interviewed hundreds of people from all walks of life, and if there's one thing she's learned, it's that it's hard to overestimate the power of conversation and its ability to both bridge gaps and deepen wounds. In We Need to Talk, she shares what she's learned on the job about how to have effective, meaningful, and respectful conversations in every area of our lives.Now more than ever, Headlee argues, we must begin to talk to and, more importantly, listen to one another - including those with whom we disagree. We Need to Talk gives readers ten simple tools to help facilitate better conversations, ranging from the errors we routinely make (put down the smart phone when you're face to face with someone) to the less obvious blind spots that can sabotage any conversation, including knowing when not to talk, being aware of our own bias, and avoiding putting yourself in the centre of the discussion.Whether you're gearing up for a big conversation with your boss, looking to deepen or improve your connection with a relative, or trying to express your child's needs to a teacher, We Need to Talk will arm you with the skills you need to create a productive dialogue.

Piatkus

Fierce Conversations

Susan Scott
Authors:
Susan Scott
Piatkus

The Little Book of Peace

Tiddy Rowan
Authors:
Tiddy Rowan
Robinson

Overcoming Depersonalisation and Feelings of Unreality

Anthony David, Emma Lawrence, Dawn Baker, Elaine Hunter
Authors:
Anthony David, Emma Lawrence, Dawn Baker, Elaine Hunter