Make It Rain!
How to Use the Media to Revolutionize Your Business & Brand
By Areva Martin and Donna Beech
Attorney and media expert Areva Martin offers insider advice on how to effectively use media to establish your brand, expand your business, and maximize your influence.
A step-by-step guide on how to build your personal brand and business through savvy self-marketing, covering everything from social media to landing national TV interviews.
Do you have a passion, but don't know how to turn it into your livelihood? Maybe you want to launch your dream business, but no matter how hard you try, you can't seem to build an audience on social media. Or you know you could speak with as much authority as the experts interviewed on TV, but you don't know the right people. The truth is, a lot of those experts you see are just regular people. They don't have special connections. Executive producers don't have them on speed dial. But they do know how to brand, market, and pitch themselves. And by the time you finish the book, you will, too!
You will learn how you can use all types of media--from Facebook and Instagram, to podcasts and radio, to local and national television interviews--to establish your platform, build your business, explode your sales, and maybe even become one of America's most sought after thought leaders. With the same charm and authority that has made her the legal expert on Dr. Phil,co-host on The Doctors, and landed her regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, Areva Martin will show you how to:
* Use social media effectively to establish your brand
* Write an irresistible pitch
* Identify the right media outlets to target
* Appear polished and authentic
* Multiply the media attention you get
Areva Martin (Author)
Areva Martin is the founder of Martin & Martin, the largest female-owned, African-American law firm in L.A., and The Special Needs Network, a non-profit for the benefit of special needs kids and their parents. she is also the author of The Everyday Advocate--a memoir about raising a child with autism. Using both her personal and professional experience, Areva has established herself as a sought-after expert. She is a legal expert on The Dr. Phil Show, co-host on The Doctors, and makes regular appearances on Anderson Cooper 360, Good Morning America, CNN, MSNBC and Fox, among other shows.
Donna Beech (Author)
Donna Beech is a New York Times bestselling and award-winning co-author who has worked on dozens of books.
- Other details
- Publication date:
26 Apr 2018
- Page count: