The Power of Thinking Without Thinking
By Malcolm Gladwell
Read by Malcolm Gladwell
BLINK explores the concept of rapid cognition and argues persuasuvely that our snap judgements and first impressions can be educated and controlled.
Intuition is not some magical property that arises unbidden from the depths of our mind. It is a product of long hours and intelligent design, of meaningful work environments and particular rules and principles. This book shows us how we can hone our instinctive ability to know in an instant, helping us to bring out the best in our thinking and become better decision-makers in our homes, offices and in everyday life. Just as he did with his revolutionary theory of the tipping point, Gladwell reveals how the power of blink' could fundamentally transform our relationships, the way we consume, create and communicate, how we run our businesses and even our societies. You'll never think about thinking in the same way again.
Malcolm Gladwell is a writer for the NEW YORKER magazine, among others, and the author of two books, The Tipping Point: How Little Things Make a Big Difference and Blink: The Power of Thinking Without Thinking.
- Other details
- Publication date:
07 Dec 2006
- Page count:
Compelling — EVENING STANDARD
Astonishing — DAILY MAIL
Brilliant — OBSERVER
For Blink, Malcolm Gladwell, author of the bestselling The Tipping Point explores the extraordinarily perceptive and deceptive power of the sub-conscious mind. Gladwell's major claim is that decisions made very quickly can be every bit as good as a decis — Gladwell hopes to convince us that our snap judgements and first impressions can be educated and controlled so instead of merely praising the mysterious process of instinct and intuition he is interested in those moments when our instincts betray us, the