Jeetendr Sehdev - The Kim Kardashian Principle - Little, Brown Book Group

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    • ISBN:9780349412993
    • Publication date:23 Mar 2017

The Kim Kardashian Principle

By Jeetendr Sehdev

  • Paperback
  • £13.99

In this New York Times bestselling sensation, media personality and the world's leading authority on celebrity branding Jeetendr Sehdev inspires people everywhere to learn from the way celebrities engage their fan bases.

'One of the most influential books of the year' Michael Levin, Huffington Post
'The most buzzed about business book of the year!' Forbes
'Everything that a PR or spin doctor has traditionally advised: do the opposite' The Times
'The best in the business' Variety

*One of Bustle's 20 Best Nonfiction Books*

In the space of five years, Jeetendr Sehdev has shaken up the world of entertainment by revealing how social media stars generate more obsession than the Hollywood A-list. What can he teach us about making our own ideas, products and services break through?

Jeetendr shows why successful images today - the most famous being Kim Kardashian - are not photoshopped to perfection, but flawed, vulnerable, and in-your-face. This total transparency generates a level of authenticity that traditional marketing tactics just can't touch.

From YouTube sensations like Pew Die Pie to taxi-hailing app Uber, The Kim Kardashian Principle reveals the people, products and brands that do it best. After all, in a world where a big booty can break the internet, self-obsession is a must-have. No posturing, no apologies, and no shying away from the spotlight.

The Kim Kardashian Principle by Jeetendr Sehdev is a fresh, provocative and eye-opening guide to understanding why only the boldest and baddest ideas will survive - and how to make sure yours is one of them.

Biographical Notes

Jeetendr Sehdev is the world's leading celebrity expert. A trailblazer in pop culture, he has become one of the most prominent figures in celebrity news and a sought-after adviser to top international companies. Jeetendr's research on the power of YouTube stars continues to make global headlines and has gained him influencer status and over a million subscribers on social media. He is a familiar face on shows like Access Hollywood, The Insider and CNN Tonight and he regularly writes opinion pieces for publications like the Guardian and Forbes. A graduate of Oxford University and Harvard Business School, Jeetendr is a British national who now lives in Los Angeles where he teaches at the University of Southern California.

  • Other details

  • ISBN: 9780349412986
  • Publication date: 23 Mar 2017
  • Page count: 256
  • Imprint: Piatkus
The best in the business — Variety
The love child of TMZ and The Economist — David Geha, Senior Producer, Extra
Sexy, intelligent and full of swagger... Jeetendr has single-handedly shaken up Hollywood by exposing the power of YouTubers versus traditional celebrities. Now, he motivates us all to become our most fearless and authentic selves — Jennifer Prince, Head of Entertainment, Twitter
With celebrity branding expert Jeetendr Sehdev's powerful manifesto, you'll be your most authentic, impulsive, selfie-sawy version of you in no time. — OK! Magazine
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment! — Brian Stolz, Chief People Officer, Activision Blizzard
More than a marketing bible... Jeetendr's The Kim Kardashian Principle is a movement! — Kelly Mullen, Head of U-Entertainment, Unilever
One of the most influential books of the year — Michael Levin, Huffington Post
Everything that a PR or spin doctor has traditionally advised: do the opposite — The Times
Spectacular! Skip business school, stay relevant and read The Kim Kardashian Principle — Steven Rogers, BBC
The most buzzed about business book of the year! — Forbes
Sehdev is right on point — Director
A bona fide media darling — Hashtag Legend
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff! — Us Weekly
A genius provocateur, Jeetendr gets to the heart of what motivates people today. Be true to yourself, have the courage to be flawed and let your freak flag high! A masterpiece of audacity, inspiration and entertainment! — Brian Stolz, Chief People Officer, Activision Blizzard
Jeetendr creates a power manifesto for anyone who wants to lead the why-not-me generation. One-upping Malcolm Gladwell, he uses his marketing genius, historical perspective and pop-culture prowess to help us navigate a world where Pew Die Pie is more name-checked than Brad Pitt. And his own story of how he rose from buttoned-up British schoolboy to Hollywood's new phenom is simply inspiring. Edifying and captivating stuff! — Us Weekly
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