The author of THE 80/20 MANAGER reveals the powerful principle of simplifying as a strategy for any company to create new markets and soaring profits.
For the past 40 years Richard Koch has wanted to uncover the simple, elemental, elegant and parsimonious principles that are needed to create great new businesses. To qualify, a principle must be so overwhelmingly powerful that anyone can reliably use it towards extraordinary results. Is there any principle that can tell you how to do that consistently and with a high chance of success?
Working with venture capitalist Greg Lockwood, his co-author on SUPERCONNECT, and supported by research from the elite firm of OC&C Strategy Consultants, Koch has the answer.
The principle Koch and Lockwood have discovered behind extraordinarily successful businesses is simplifying. Some simplify on price - take Ryanair's budget flights which still take you from A to B, but so cheaply that nearly everyone can afford them, multiplying the size of their market - and some simplify on proposition, such as Apple's decision to cut down on the number of their product lines and focus on perfecting only a few devices.
With case studies of famous companies in all different industries from finance to fast food, the authors show how anyone can analyse their business's potential to become a simplifier, and which route they should take to maximise the impact.
It's a devastating insight. The key to global business success is to simplify a company's offering. To make it easier, more useful, more appealing. Koch and Lockwood make a compelling case, in this must-have book. — Lord Chris Smith, Master of Pembroke College, Cambridge University
A remarkable job - not only in explaining the principle, but in walking the talk: the book is simple too. Great stories, great ideas, and lots of practical advice for managers and entrepreneurs — Professor Andrew Campbell, Ashridge Strategic Management Center
Koch practises what he preaches. He simplifies the essence of Bruce Henderson and Michael Porter for a much wider audience. — Dr Peter Johnson, Fellow of Exeter College, Oxford University
I've read countless business books and attended dozens of business conferences and mastermind groups. But nothing has been as powerful for shaping the vision for my business as Simplify. All ambiguity has disappeared since I learned the Simplify model! True to its name, it's a very simple model for identifying a clear path for growth, providing a frame in which all other business knowledge and decisions can snap into place — Susan Kruger, M.Ed., CEO of SOAR Learning, Inc.
There are few books and even fewer concepts that can truly revolutionize a business, a product and an industry. Richard Koch's Simplify is a book that will forever change the landscape of business. It is strategy on steroids, with a twist. Now, with this book as your guide, you too can achieve extraordinary results and positioning in the market place you serve. Don't just read this book; study it, then master it! — George Contos, CEO of World Wide Metric and author of Growing Up Metric
Whether fast food, furniture or Ford, only Richard Koch could take timeless ideas from history's greatest companies and simplify them so well that any entrepreneur, young or old, could grasp them easily. One can only wonder how many great new companies like Slack, Stripe, and Square are proving themselves ahead of their time by tapping into these grand ideas on proposition simplification — Shawn D. Madden, Founder and Ambassador of Underdog Sports Leagues
If you are in any doubt about the value of simplifying your business, read this book. Every time I dip into it, I realise there is more that I can and must do. This book provides you with the tools and inspiration to simplify your business and enjoy success more quickly — Nancy Slessenger, Founder and CEO Vinehouse
This book opened my eyes to the powerful idea of simplicity. My small business has doubled over the last year by applying the principles it teaches. Richard's genius is observing the principle, distilling it down to its simplest components, and communicating it simply — Damon Janis, Co-founder Dentma
When the godfather of 80/20 speaks, we should all pause to listen. In Simplify, Richard Koch reveals the formula followed by history's most successful businesses to transform industries and sell billions. What industry will you revolutionize? — Tim Francis, Founder of ProfitFactory.com and NYU Guest Lecturer