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Play Bigger

CMI Management Book of the Year Award, Innovation and Entrepreneurship category, 2017

ebook / ISBN-13: 9780349411378

Price: £14.99

ON SALE: 14th June 2016

Genre: Economics, Finance, Business & Management

Select a format:

Paperback

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In today’s world, it’s no longer enough to create great new products; rather companies now must create whole new categories that destroy old ones. Uber created a new personal transportation category and destroyed taxis and limos. Salesforce.com created a new category of cloud-base sales automation, dethroning the old CRM industry. Airbnb, Workday, Tesla and Netflix are all winning by creating entirely new business categories that destabilise old ones.

The category is the new strategy.

The conclusion: If you want to build a legendary company, you need to design and build a legendary category at the same time, and dominate it over time. Your company needs to be a Category King. And if you don’t design a Category King, you’re creating a failure.

Drawing on examples from within and beyond our own practice, PLAY BIGGER shows both entrepreneurs and established enterprises how to define, develop and rule a category over time.

What's Inside

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Reviews

The news is out, it is not start-ups that count but those that are first to global scale: Category Kings. The authors write intelligently and entertainingly about the scale-up process and how it can be systematised and engineered. This is an easy book to read on a very complex and important topic. The paranoid will be sure to read it first. And only they survive.
John Taysom, an early investor in 17 public technology companies, co-founder of Privatar and a visiting professor at the University of Cambridge
Smart, fast-paced and a thoroughly inspiring read. This book takes a fascinating look at how the most successful companies of today, the past and the future are creating and dominating entirely new categories. Every business leader interested in learning how to make it REALLY big must absolutely read this book.
Nick Holzherr, CEO of Whisk.com