David Genders has been author of the highly successful annual Tax Guide for the Daily Telegraph since 1982. He is a partner of Sayers Butterworth Chartered Accountants, and since qualifying in 1970 has specialised in taxation, particularly personal tax.
Steve Gibson's business experience includes sales, marketing, retailing and wholesaling. He worked for two of the leading wholesale nurseries in Europe, before plunging into self-employment in 1992. In 1998 he formed Start Business and since then he has helped hundreds of people to start their own business.
Malcolm Gladwell is a writer for the NEW YORKER. This is his first book.
Seth Godin is the author of ten international bestsellers, including the New York Times bestseller The Dip. His books have been translated into more than twenty-five languages and include Permission Marketing, Purple Cow, and Meatball Sundae. He is also the founder and CEO of Squidoo.com (a huge and fast-growing tribe) and the most popular business blogger in the world.
The Mind Gym was established in 2000 and offers workouts in areas such as: creative problem-solving; dealing with stress; and time management. It has worked with over 100 well known companies including Microsoft, Barclays Bank, Guinness and Proctor and Gamble.