JEFF KASSOUF has been covering soccer - with an emphasis on advancing the women's game - since 2008. In 2009, he launched The Equalizer, still the leading website dedicated exclusively to comprehensive women's soccer coverage in North America. In four years at NBC Sports, he covered two Olympics - overseeing record-breaking livestreaming and Sports Emmy-winning digital storytelling - and spearheaded digital coverage of the Premier League in the company's first three seasons with the rights. He became the first US editor of FourFourTwo in 2016, managing the launch of the iconic brand in the US market. He played soccer competitively from early childhood through college.