Darrell Bricker is CEO of Ipsos Global Public Affairs. He is the author of five books, most recently The Big Shift.While too many believe that numbers are boring, Bricker believes they are incredibly useful and interesting. The problem lies in that people who are good with numbers tend not to be great storytellers. His writing has always focused on telling stories that break down the barrier between numbers and broader public understanding. There's always a story or tragedy and romance in the data. Bricker sees it as his job to find the story and tell it.