We Only Dated for 11 Instagrams

We Only Dated for 11 Instagrams: And Other Things You’ll Overhear in LA is a collection of the hilarious, absurd, sometimes even poignant snippets overheard on the streets — and in the juiceries — of Los Angeles. It’s a tribute to the one and only La La Land, the epicenter of all things vegan, gluten-free, spiritual, and sunny, and a microcosm of 21st Century American culture in so many ways.

The book is a by-product of the @OverheardLA Instagram account, started in 2015 by Jesse Margolis and boasting a whopping 670,000 followers and incredible engagement. Jesse’s Overheard brand has tapped into something we all love: mocking, envying, and dropping our jaws at the absurdity of today’s trends and conversations.

The book will be divided into themes, with a Q&A from a different “LA expert” opening each section: The CEOs of Bumble for the Dating section; Krista Smith, the West Coast Editor of Vanity Fair, for Celebrity & Entertainment; the founders of SoulCycle for Health & Fitness; and Amanda Chantal Bacon of Moon Juice for Spirituality.

The overheard content and Q&As will be accompanied by illustrations from Emmet Truxes, the millennial mastermind behind @BrooklynCartoons (145,000 followers) and author of the forthcoming cartoon collection You Look Better Online (Abrams, October 2017).