Paul Ormerod - Butterfly Economics - Little, Brown Book Group

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Butterfly Economics

A New General Theory of Social and Economic Behavior

By Paul Ormerod

  • Paperback
  • £13.99

In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

In this cogently and elegantly argued analysis of why human beings persist in engaging in behaviour that defies time-honored economic theory, Ormerod also explains why governments and industries throughout the world must completely reconfigure their traditional methods of economic forecasting if they are to succeed and prosper in an increasingly complicated global marketplace.

Biographical Notes

Paul Ormerod has been head of the Economic Assessment Unit at The Economist and a visiting professor at the Universities of London and Manchester. He lives in London.

  • Other details

  • ISBN: 9780465053568
  • Publication date: 25 Jan 2001
  • Page count: 240
  • Imprint: Basic Books
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