By Maryn McKenna
'This is an important book. You can't understand the radical cheapening of food, with all its unpleasant effects, for farm animals and our most cherished rural landscapes, until you begin to understand the industrialisation of chicken. Industrial chicken is now displacing many more sustainable farming systems, driving them out of business. This book explains how that happened and why we should all be worried about it and demand change' James Rebanks, author of The Shepherd's LifePlucked! examines everything that has gone wrong in the modern agricultural system: overuse of antibiotics, threats to the environment, violations of animal welfare, destruction of farming communities, disruption of international trade and delivery of over-processed, obesity-promoting, nutritionally hollow food.Drawing on years of research into the 'big chicken' industry, acclaimed science writer Maryn McKenna uncovers the people searching for solutions and seeking to return chicken to a sustainable and honoured place on our plate and asking whether, with reform, chicken can safely feed the world. Rich with characters who together propelled the story of chicken's unintended consequences, Plucked! will reveal how the antibiotic era created modern agriculture. It is an eye-opening exploration of how the world's most popular meat came to define so much more than just chicken nuggets.
By Robert Frenay
Bridges made with spider silk; ships that swim like fish; rubber as supple as a dragonfly's wing ... innovations like these are at the forefront of the concept of 'the new biology'. A way of using nature as a model for human designs, the new biology is a growing force in many different fields, and will have enormous impact on the development of the twenty-first century. Companies like IBM, Volvo and AT&T are already exploring how we can learn from and use properties that exist in nature, and how to improve cost-efficiency by using concepts like 'design for disassembly', whereby each component of a product can be recycled at the end of the product's natural life. Waste products, too, are increasingly being used as raw materials, so one industry's rubbish is another's power. Creating 'industrial ecologies' like these lies at the heart of the new biology: a new way of thinking for a new millennium.The essential introduction to this idea, PULSE is a fascinating look at how we might be living in the twenty-first century.