Partnership with Prospect
Little, Brown Book Group
Little, Brown is pleased to announce an ongoing partnership with Prospect magazine – the highly-influential current affairs journal which brings together the sharpest minds on the events and ideas that define the modern world.
The partnership covers non-fiction titles published under the Little, Brown and Abacus imprints with a particular emphasis on our economics and ‘smart thinking’ list, which includes high-profile authors such as Tim Harford, Gillian Tett and Evan Davis.
Through its monthly magazine and website, Prospect reaches an engaged and enquiring readership – the perfect fit for our original and thought-provoking non-fiction publishing.
The partnership launches with the following activity:
A series of Prospect & Little, Brown events to be held throughout 2014, hosted by Prospect at their office at 23 Savile Row, London. The first event will be an ‘in conversation’ evening with Tim Harford, (author of The Undercover Economist Strikes Back). Evan Davies and Ed Conway (The Summit – May 2014) have confirmed their participation in the second event in May, with one more to be announced later in the year
Prospect and Little Brown will co-produce a 30 min podcast hosted by Prospect managing editor Jonathan Derbyshire. It will consist of exclusive content provided by Little, Brown authors and the Prospect editorial team. This will feature on the soon to be relaunched Prospect website (www.prospectmagazine.co.uk) and on Littlebrown.co.uk
Both the events and the podcasts will be promoted through the print and digital editions of the magazine, as well as via social media and reader newsletters. Additional online content to include downloadable audio recordings of each event and exclusive blog pieces ahead of each event written by Little Brown authors.
Jonathan Derbyshire, managing editor of Prospect, said: "I am delighted that Prospect will be working with Little, Brown and its authors on a series of events that will examine some of the most pressing questions of the age."
‘This is very much a meeting of minds and we’re all thrilled to be working with Prospect. We are both in the business of showcasing the brightest, most challenging new ideas and we’re delighted to be able to offer audiences intelligent, thought-provoking events from a range of highly respected authors’ Tim Whiting, Publishing Director, Non-Fiction for Little, Brown & Abacus.