Why are some people easily outsourced, downsized, or freelanced into obscurity, while others have their pick of opportunities? In his most powerful book yet, Seth Godin argues that it's more essential than ever to become indispensable - to become a linchpin. Linchpins are the essential building blocks of great organizations: they invent, lead (regardless of title), connect others, make things happen, and create order out of chaos. They love their work and pour their best selves into it and turn each day into a kind of art - and, in today's world, they get the best jobs and the most freedom.

Godin shows that the key to being indispensable is overcoming the fears that hold most of us back. If you have you ever found a shortcut that others missed, seen a new way to resolve a conflict, or made a connection with someone others couldn’t reach, then you have what it takes to become indispensable. It’s time to stop complying with the system and draw your own map.

Reviews

• 'It’s easy to see why people pay to hear what he has to say.' - TIME
• 'Thousands of authors write business books every year, but only a handful reach star status and the A-list lecture circuit. Fewer still—one, to be exact—can boast his own action figure. . . . Godin delivers his combination of counterintuitive thinking and a great sense of fun.' - BUSINESS WEEK
• 'Take Leo Burnett, David Ogilvy, Bill Bernbach and Mark Twain. Combine their brains and shave their heads. What's left? Seth Godin.' - Jay Levinson, author of GUERILLA MARKETING
• 'This is what the future of work (and the world) looks like. Actually, it's already happening around you.' - Tony Hsieh, CEO Zappos.com
• This book is a gift.' - Jacqueline Novogratz, Founder, The Acumen Fund
• If Seth Godin didn't exist we'd need to invent him - that's how indispensable he is! You hold in your hands a compeeling, accessible and purpose-filled book. Read it, and do yourself a big favour. Your future will thank you!' - Alan Webber, Founder, FAST COMPANY

Trade Paperback: £11.99

Published 04/02/2010

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