Cold calling is one of the most awkward - and unsuccessful - ways to obtain clients in business. Now Joanne Black shows managers the 5-step Referral Selling Programme, so no businessperson ever has to pick up the phone again - clients will call in themselves.

In this unique and practical guide, Black offers a tutorial on how to differentiate your business from others, how to make a favourable impression on current clients so they’ll refer acquaintances to you, and how to come up with a 'hook' that will leave them wanting more.

NO MORE COLD CALLING provides selling scripts, presentation techniques, troubleshooting advice and a host of helpful insights to increase your sales force’s productivity.

Based upon Joanne Black’s own personal experiences of how to generate new business, NO MORE COLD CALLING is a new and refreshing way to ensure that new customers will be calling you.

Hardback: £16.99

Published 01/06/2006

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